MxMIndia

Tag: Roca Group

  • The agency already handles duties for the Roca group, with their brands Parryware & Roca

    Dentsu Impact wins social media mandate of Carlsberg

    By A Correspondent

     

    Dentsu Impact has expanded its digital division by adding Carlsberg India’s social mandate to its folio. The agency had recently launched Dentsu Impact Digital, expanding the range of services offered by the agency to its clients. The agency already handles duties for the Roca group and its brands Parryware and Roca.

     

    Commenting about the partnership, Mahesh Kanchan, VP –Marketing, Carlsberg India said: “At Carlsberg, we see a huge role for new age media to drive conversations and engagement with our audience. What better partner to help us do this other than a long-time partner like Dentsu Impact, who has been helping us build the brand in India for a few years now. So, when the agency expanded its services to include digital solutions, the decision to work with them was an easy one for us. We are excited and positive that this association will help take our brand to the next level.”

     

    Speaking about the decision to foray into digital, Amit Wadhwa – President, Dentsu Impact, said: “At Dentsu Impact, we believe that one needs to constantly keep evolving with the times and do whatever is required to bring the best solutions to our clients. We always felt that managing brand synergies becomes challenging when creative and digital duties rest with different partners. And thus, we wanted to offer a holistic solution so we could help brands speak the same language across all mediums.”

     

     

  • RK Swamy BBDO, known for its insightful work, calls the bathroom "Apna sa Kona" (your very own space) in this new campaign

    RK Swamy BBDO relaunches Parryware with unique insight

    By A Correspondent

     

    [youtube width=”400″ height=”225″]http://www.youtube.com/watch?v=IYefcFAeuXc[/youtube]

    As part of its brand relaunch mandate, RK Swamy BBDO has created a refreshingly new campaign for sanitary brand Parryware.

     

    RK Swamy BBDO, known for its insightful work, calls the bathroom “Apna sa Kona” (your very own space) in this new campaign. This insight is based on special moments which one spends in a bathroom.

     

    Sunil Kukreti, Senior Partner, RK Swamy BBDO, New Delhi, said: “The insight of the campaign is that the bathroom is one place in the house where you can be yourself. You might cry, dance or just ponder in this one space, which is truly yours. The ‘Apna sa Kona’ campaign is created around this.”

     

    The current campaign comprises of Print and TV.

     

    Parryware with a brand heritage of nearly 60 years is now part of the Spanish Roca Group.