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Tag: Roca Bathroom Products

  • In this role, he will be responsible for leading the marketing activities for Roca and Parryware

    Roca appoints R Sreenivasan as Head of Marketing

    By A Correspondent

     

    R Sreenivasan

    Roca has announced the appointment of R Sreenivasan as the Head of Marketing for India operations. In this role, he will be responsible for leading the marketing activities for Roca and Parryware in India by focusing on emerging market opportunities.

     

    Commenting on the appointment, KE Ranganathan, Managing Director, Roca Bathroom Products said: “We are glad to welcome back Sreeni as the new Head of Marketing for our Indian Operations. RBPPL today, is the leading and fastest growing Bathroom Productions Company in India. Our endeavour to provide the best of products, services and experiences to our customers is further reinforced with the induction of Sreeni into our high profile management team. With his rich experience in the category and Indian market and his deep understanding of our customer needs, we are poised to further grow aggressively and continue to lead the Indian bathroom Industry.”

     

     

  • Launches #FlushTheAwkwardness campaign to raise awareness about the importance of menstrual hygiene

    Roca partners We Are Water Foundation to break myths around menstrual hygiene

    By A Correspondent

     

    To break the taboo around menstruation and to address the existing awkwardness, Roca, along with its CSR wing, We Are Water Foundation India has launched an integrated campaign on World Menstrual Hygiene Day. The brand kicked-off a holistic campaign comprising of various initiatives including a digital campaign for mass awareness, installation of unique pad library for female employees and installation of sanitary pad vending machines across nine schools in rural India for free access to sanitary pads.

     

    Commenting on the initiative, Mayuri Saikia, Marketing Head, Roca Bathroom Products said: “This Menstrual Hygiene Day, our initiative is to sensitise males and apprise them with the challenges faced by women during their menstruation cycle and lending normalcy to it. Being reminded that a woman is menstruating affects the perception of her competence and likeability. Along with sensitisation, Roca has also initiated the concept of keeping a Pad library at workplace and urges other corporates to do the same. Roca along with We are Water Foundation India has also installed sanitary pad vending machines across various schools in the country. We hope that this will be followed by other corporates and industry at large.”

     

    Additionally, the foundation has set up sanitary pad vending machines across nine schools in Bhiwadi, Alwar, Vellore and Chennai to help girls adopt hygienic practices and access free pads to live a healthy life.

     

     

  • As part of the win, the agency will manage the digital, social, and mainline duties for both Roca and Parryware

    Dentsu Impact bags creative mandate for Roca and Parryware

    By A Correspondent

     

    Dentsu Impact has won the creative mandate for bathroom solution brands Roca and Parryware. Both accounts have been won following a multi-agency pitch that lasted for more than two months.

     

    As part of the win, the agency will manage the digital, social, and mainline duties for both Roca and Parryware.

     

    Commenting on the association, Mayuri Saikia, Marketing Head, Roca Bathroom Products, said, “We are elated to have Dentsu Impact onboard to handle our creative mandate. They are a young team with fresh ideas and thinking. They will certainly infuse new energy in the brands and we look forward to working in collaboration with them to create strong brand communication moving forward.”

     

    Speaking about the account win, Amit Wadhwa, President, Dentsu Impact, said, “Roca and Parryware are the leading players in the bathroom solutions market and we are delighted with the opportunity of strengthening these brands in the Indian market. It is a great start to the year for us and we look forward to a long lasting partnership here.”

     

    Added Soumitra Karnik, National Creative Director, Dentsu Impact:  “Every brand and category comes with unique challenges and opportunities. The team of Roca and Parryware took pains to explain these to us in detail and with this clear understanding we were able to come up with some exciting ideas that helped us win this one. We look forward to partner with them and bring some interesting ideas to life.”

     

  • Ranganathan will be responsible for the overall sales generation and marketing of the company

    Roca appoints KE Ranganathan as President – Sales & Marketing

    By A Correspondent

     

    Roca, the leader in bathroom space, has announced the appointment of KE Ranganathan as President – Sales & Marketing. In this role, Ranganathan will be responsible for the overall sales generation and marketing of the company. He will work closely on creating new strategies and opportunities to drive growth and further consolidate the company’s leadership position.

     

    Ranganathan is a graduate in commerce from Madras University, an Associate of Institute of Chartered Accountants of India (ICAI) and as Associate member of the Institute of Company Secretaries of India (ICSI). He is also a Fulbright Scholar. He comes with more than 30 years of experience in finance, accounting, business planning, strategy, Marketing & Sales. He had held senior positions in various companies in Murugapp a& TVS Group.

     

    Speaking on Ranganathan’s appointment, Pau Abello Pellicer, Managing Director, Roca Bathroom Products said, “Ranganathan comes with rich experience across multiple brands. We are confident given his background that Ranganathan will play a stellar leadership role in breaking new ground as we embark upon the next phase of growth.”