MxMIndia

Tag: Robert Hunghanfoo

  • Brings #MatchedByYou offerings for customers

    McDonald’s new campaign for North and East

    By Our Staff

     

    McDonald’s North and East India have launched a campaign titled #MatchedByYou. It The campaign includes the choice of adding Coca-Cola or Fries @ Rs. 45 with select McDonald’s menu items.

    Said Robert Hunghanfoo, Head, CPRL (Connaught Plaza Restaurants Pvt. Ltd. operates McDonald’s restaurants in North and East India): “We know that many of today’s customers are looking for value for money options for the food they crave,” “The #MatchedByYou offer is the latest way we want our customers to enjoy their favourite meal served hot and fresh at an affordable price.”

    Added Ashutosh Sawhney, Managing Partner – North, DDB Mudra Group: “In a first of its kind sales-driven mini-series, McDonald’s is giving the remote to its consumers so they can play match-makers. #MatchedByYou is a unique campaign where people show their love for the sides they prefer and end up completing the burger’s love-story. Backed by sales and consumer preference, the story will move forward to reveal what happens next in this love affair.”

    Love affair, yes, but a healthy affair given the cola and fries?

     

     

  • … after the return of its Chicken McGrill

    McDonald’s North & East launches #McGrillisBack campaign

    By A Correspondent

     

    Days after giving in to the popular consumer demand of bringing back Chicken McGrill burger, McDonald’s India North & East has launched the #McGrillisBack campaign.

     

    Said Robert Hunghanfoo, Head, Connaught Plaza Restaurants: “Chicken McGrill has been one of the most loved menu offerings at McDonald’s. The reaction and desire we witnessed on social media is a true testament to people’s love for Chicken McGrill. With this campaign, we are offering our customers another chance to relive their favorite memories by offering them a menu item that they have been asking us for.”

     

    Added Ashutosh Sawhney, Managing Partner – DDB Mudra Group, North: “Chicken McGrill is an icon. And the icons are timeless. Its teeming fans had been campaigning for its comeback. Therefore, it was only natural for us to make this unbound love for the Chicken McGrill, the fuel for its comeback. The campaign celebrates this very love for the burger in a heartfelt, McDonald’s way so that the fans never have to stop lovin’ it!”

     

     

  • Digital marketing will be executed by 22feet Tribal Worldwide and digital media planning by OMD Mudramax

    McDonald’s North & East retains DDB Mudra

    By A Correspondent

     

    Robert Hunghanfoo

    DDB Mudra Group has been assigned the integrated marketing communications mandate for McDonald’s India – North & East (Connaught Plaza Restaurants Pvt. Ltd.). The enhanced scope will include digital marketing by 22feet Tribal Worldwide and digital media planning by OMD Mudramax, in addition to the existing brand strategy and creative mandate.

     

    Commenting on the partnership, Robert Hunghanfoo, Head, CPRL said: “DDB Mudra brings a deep understanding of the brand philosophy and ethos. Their creative work and successful partnership with us makes them our preferred partner for the extended mandate in digital marketing.”

     

    Kriti Awasthi

    Added, Kriti Awasthi, DGM, Marketing at McDonald’s India – North & East: “Digital media has revolutionised the way brands connect, communicate and interact with their customers’ world over. Covid-19 has further accelerated the need for robust digital marketing for successful consumer outreach. With strong experience in the digital marketing space and in-depth understanding of brand McDonald’s, we are confident that DDB Mudra Group will enable us to reinforce our brand love and strengthen our consumer outreach on the digital platforms as well. We look forward to delivering a great McDonald’s experience through innovative and strategic interventions.”

     

    Ashutosh Sawhney

    Talking about the expanded partnership, Ashutosh Sawhney, Managing Partner, DDB Mudra Group, North said: “Brand McDonald’s needs no introduction anywhere in the world. We are thrilled to have secured the overall communications mandate for McDonald’s North & East India. This is a testimony of a progressive, consumer-first client who believes in DDB Mudra Group’s combined ability of creating media agnostic ideas and deploying them based on the deepest understanding of consumer journeys.”

     

     

  • Launches digital campaign highlighting people’s yearning for hugging their loved ones with the big hug burger

    McDonald’s North & East launches ‘The Big Hug’ campaign

    By A Correspondent

     

    McDonald’s India North & East has launched an all-new digital campaign ‘The Big Hug’ highlighting people’s emotional desire to hugging their loved ones in the current times of social distancing. As part of the campaign, the company has introduced double patty burgers.

     

    Conceptualised by DDB Mudra, the digital films center around two of the most prominent habits such as video calling your loved ones and twinning with them and sharing OTT subscription with your friend.

     

    Said Robert Hunghanfoo, Head, Connaught Plaza Restaurants which operates McDonald’s restaurants in North and East India: “Big Hug is a fun and light-hearted campaign in line with McDonald’s brand promise. With this campaign, we are offering our customers new ways to enjoy the burgers they love and engaging with them in a unique way, by offering double patty variants in their McDonald’s favourite menu items. We hope our customers feel the tight hugs with the Big Hug Burger, just like our patties squeezing each other tightly.”

     

    Added Ashutosh Sawhney, Managing Partner – DDB Mudra Group, North: “All of us are living through a time, where we don’t know when we will get to freely give someone a hug as a gesture of love, appreciation or greeting. While the whole world is going through this reality, McDonald’s has introduced burgers that are born out of this very unfulfilled desire of hugging for its teeming fans, a proposition that is as heartfelt as it is delicious.”