By A Correspondent
Josy Paul, Chairman and CCO, BBDO India has been named on the 2016 London International Awards jury for the Branded Entertainment category. Rob Reilly, Global Creative Chairman of McCann Worldgroup, will be Jury President for the category.
Branded Entertainment encompasses any piece of content that is made with a brand’s personality, positioning and marketing objectives in mind. Its primary intention is delivering an enjoyable and engaging experience to consumers.
The LIA 2016 Entry System is now accepting entries. The initial Entry Deadline is June 10. Judging will take place in Las Vegas from October 6-14, 2016. The shortlists will be announced as each judging session concludes, with winners being announced on November 8.
2016 Branded Entertainment Jury:
Rob Reilly – Jury President – Global Creative Chairman, McCann Worldgroup
Josy Paul – Chairman / CCO, BBDO India, Mumbai
Keith Cartwright – Executive Creative Director, Butler, Shine, Stern & Partners, Sausalito
Andrew Keller – Global Creative Director, Facebook, Menlo Park
Jaime Robinson
Kazoo Sato – Chief Creative Officer / ECD, TBWA\HAKUHODO, Tokyo
Jimmy Smith – Chairman / CEO / CCO, Amusement Park Entertainment, Santa Ana
Matt Talbot – VP / Executive Creative Director, CP+B, Boulder