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Tag: Rob Griffin

  • The Meta Quality Barometer from Artemis Alliance delivers continuously updated data across global, pluri-media campaigns

    Meta Quality Barometer to assist in optimising investments for clients

    By A Correspondent

     

    To improve media inventory and campaign quality, Havas Media Group announced the launch of a unique Meta Quality Barometer, based on a comprehensive, inclusive approach to data. The Meta Quality Barometer from Artemis Alliance delivers continuously updated data across global, pluri-media campaigns, to share with all stakeholders (technology partners, media publishers and clients) to optimise investments.

     

    Dominique Delport, Global Managing Director of Havas Media Group explains:

    “Confidence in data quality is a critical issue for our industry. The scale of fraudulent inventory generated by sophisticated ‘bots’ is extremely concerning and neither media vendors nor agencies are safe. We need to bring trust and clarity back for our clients. For these reasons Havas has invested in our best-in-class Artemis Alliance data platform for over a decade.

     

    Now it manages 100% of our online campaigns, harvesting over 300 billion secure and disaggregated data points each year and was recently awarded ISO27001 certification by Bureau Veritas. Its focus – to create an actionable measurement for viewability, brand protection, media inventory and campaign quality.

     

    “As a result, we are delighted to launch the first Meta Quality Barometer for our industry. Helping us to connect the dots of the most advanced tech providers, delivering a unique and systematic “meta” barometer on data integrity, security and brand safety. This will facilitate and boost our communications with media owners to increase the quality of inventory for our clients. I am extremely proud of the teams in Artemis Alliance who have formalised a systematic approach to challenging industry practices so that we can help to provide better business solutions for our clients and media partners,”  adds Dominique Delport.

     

    Leveraging its extensive experience in handling event level data, Artemis Alliance collects detailed and raw data from all of its technology partners (Adledge, Catchpoint, ClarityAd, Hub’Scan, WhiteOps, Integral Ad Science and Peer39/Sizmek). That data, at its most granular level, is used to analyse and score the quality of the media inventory by industry, by market and by media owner.

     

    Rob Griffin, EVP, Media Futures & Innovation, Havas Media Group summarises:

    “This is a win-win deal.  We can now pull in data from across all screens, technology companies and media partners to provide the first external, objective review of outcomes across the five critical areas of Compliance, Experience, Impact, Context and Traffic.  While we can’t guarantee 100% viewability or zero fraud, we can make a commitment to our clients and our publishers to improve the quality of inventory available and make the information clear and easy to activate.  The ultimate win, therefore, will be for clients, who will benefit from smarter solutions and cleaner data to drive investments and business decisions.”

     

  • The platform allows companies to launch sophisticated, multi-country mobile messaging campaigns

    Havas arm launches mobile msgng platform

    By A Correspondent

     

    Mobext, the mobile marketing agency brand of Havas Digital, has announced the launch of a proprietary, next generation global mobile messaging platform. The platform allows companies to launch sophisticated, multi-country mobile messaging campaigns.

     

    Rob Griffin, EVP – Global Director of Product Development of Havas Digital said: “With the exponential growth in mobile and mobile’s growing importance in creating meaningful brands, Havas Digital is proud to be rolling out Mobext’s ‘SAM’ for our clients. SAM, which stands for ‘Simplified Automated Messaging’, is a mobile messaging platform managed by Havas Digital’s Mobext division and was built for global scale that can be deployed very quickly to support our clients’ increasing messaging requirements. Mobile messaging is often overlooked due to mobile rich media, smartphones and tablets but we feel it is a critically efficient element when optimizing a consumer’s experience with a brand by supporting and enhancing CRM, social media, and promotional activities.”

     

    Among key features of the platform is the ability to send personalized, highly targeted SMS to an opt-in mobile database. It also enables powerful, 2-way SMS marketing campaigns, allowing advertisers to launch a vast array of interactive mobile campaigns such as polling, voting, trivia, contests, data profiling, couponing, on-pack promotions, and many others.

     

    SAM is managed and hosted in the Philippines.  The platform is already live in the Philippines, India and Argentina, with plans to launch it before end 2012 in all other Mobext markets worldwide.

     

    Arthur Policarpio, Asia-Pacific Head of Mobext as well as CEO of Mobext Philippines said: “The problem with most SMS marketing platforms is the high-degree of complexity as well as lack of global scale – it is an extremely complicated process to secure short codes as well as SMS push pipelines on a per country basis.  SAM simplifies all this. SAM enables enterprises of all sizes to quickly launch a multi-country, mobile messaging campaign – all from a simplified, easy-to-use web-based platform.”