By A Correspondent
OTT infotainment platform, Wows, has raised an Investment from RazorPod and few other angel investors. The platform is created to help users discover and explore a range of content available online on different OTT platforms including Netflix, Amazon Prime, Hotstar, Voot, Alt Balaji, TVF Play, SonyLiv to name a few.
Commenting on the development, Mayur Sethi, Co-Founder & COO of Roaring Wolf Media said: “OTT platforms have seen massive growth in terms of subscribers in the last few years, with 2018 being the turning point for both subscribers and the platform itself. Artificial Intelligence algorithms have become extremely relevant in the OTT space, especially with the enhanced processing power of devices. With the availability of innumerable OTT platforms and AI suggestions, Wows will become their one-stop-platform for all OTT related Information and Entertainment. We are delighted to have received this Trust on us, we recognize and acknowledge their efforts and assure to take Wows globally in the coming years.”
Added Chirag Alawadhi, Co-Founder & CEO: “The funding goes on to prove that the field of digital holds much promise. Wows, in specific, combines market updates, trailers, premiers, OTT stories, podcasts, exclusive music library from different OTTs and Labels in a way that’s unique and powerful. The platform’s intervention makes it simple for a user looking for content to choose from different genres. Going ahead, users will see a lot more interactive content along with a new array of content to binge on. We are sure to abide by our brand line – “Kuch Naya Dekho” and let them discover new series every day.”
Said Mukul Chowdhary, Co-Founder & CGO: “We are keen in exploring all growth hacks to take content from various OTT platforms to users across India. Today, India and Bharat are two broad targeting audience that exists with a very clear distinction of the genre of content however have likings for various titles in all genres and thus our target would be to help them watch the same by providing more information about the series and let them make an informed decision.”