By Our Staff
Red Matter Technologies (RMT), a Digital Marketing solutions company, partners with Foundation for Democratic Reforms, under the guidance of Dr Jayaprakash Narayan, to launch a campaign titled “Refuse OPS.” The campaign aims to bring attention to the looming dangers posed by OPS (Old Pension Scheme), cutting through the noise of the media blitz and communication overload.
The challenge had been to capture public attention and instill urgency amid the election-related information noise. RMT crafted three impactful feature ads metaphorically portraying individuals strapped with ticking time bombs, symbolizing the dire consequences of OPS. The campaign kicked off with teaser trailers resembling previews for a fictitious movie titled ‘The Inevitable.’ The films culminated with a powerful revelation – the only way to defuse this fiscal time bomb was by refusing OPS.
Said Srikant Rajasekharuni – CEO and Co-founder, Red Matter Technologies: “We believe in the power of creativity to spark change. The ‘Refuse OPS’ campaign is not just about raising awareness but empowering the public to make informed choices for the future of our nation.”