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Tag: RK Swamy Media Group

  • Mr Joshi is based in New Delhi and will be responsible for the integrated media offering of the company in the North and East

    RK Swamy Media Group appoints Vinish Joshi as Vice President, North & East

    By A Correspondent

     

    Vinish Joshi

    Vinish Joshi joins RK Swamy Media Group as Vice President, North & East. He will be responsible for the integrated media offering of the company in these regions. He is based in New Delhi and will be part of the management team at RK Swamy Media Group.

     

    Confirming the appointment, Sandeep Sharma, President, R K Swamy Media Group said, “We look forward to Vinish strengthening our Delhi & Kolkata operations and growing the business. His marketing and media agency experience along with his understanding of digital media will help in enhancing our integrated media offering to clients.”

     

    Mr Joshi has over 19 years of experience having worked with Shaw Wallace, ABP and Spicejet on the client side and JWT, Lintas, Mediacom on the agency side. In his last assignment he was heading the Mediacom Delhi office for over six years.

     

    On his new assignment Mr Joshi said, “I am delighted to be given this opportunity and look forward to be part of an agency that has a clear vision of growth and a result-oriented culture.”

     

  • VR Padmanabhan joins RK Swamy Media Group as General Manager, South

    VR Padmanabhan joins RK Swamy Media

    By A Correspondent

     

    VR Padmanabhan joins RK Swamy Media Group as General Manager, South. Mr Padmanabhan has previously worked with MEC Chennai, Mediacom (Group M Singapore), Motivator (Malaysia) and Euro RSCG (Bangalore/Chennai). His last assignment was as an entrepreneur and consultant at Linear Communications

     

    Speaking about this development, Sandeep Sharma, President RK Swamy Media Group said: “Padmanabhan joins our senior management team and has a clear mandate to manage and grow the south market. He has quality experience in the media domain and has worked on FMCG, IT, Telecom, Retail, Auto sectors in India,South East Asia and has considerable experience in managing the south market. His astute understanding of brand needs in the context of media will help offer superior solution to our clients. He will be based out of our Chennai office.”

     

    RK Swamy Media Group comprises of four units – Media Direction, Digital Direction, Hansa Media and Hansa Outdoor. It is part of RK Swamy Hansa, a leading marketing communications and services group, serving over 150 companies in India and the US. With around 1100+ professionals, the Group offers Creative and Media services, Market Research, Direct/CRM & Advanced Analytics, Events and Activation, Healthcare Communication, PR, Social & Rural Communication and more.

     

  • RK Swamy Hansa Group is being called upon to provide TAFE all ATL (Creative, Rural Marketing and Media), BTL (Promotions, Events and Activation) and CRM & Analytics services

    RK Swamy Hansa wins mandate for TAFE

    By A Correspondent

     

    The RK Swamy Hansa Group has won the mandate for Tractors and Farm Equipment Ltd. (TAFE Ltd). The pitch presentations spread across the last few months were from eight National and Regional agencies over several rounds of Credentials, Strategy, Creative, Media, Events, CRM and Analytics.

     

    The decision was initially narrowed down to RK Swamy Hansa Group, Lowe and JWT and then to a 2-way encounter between JWT and RK Swamy Hansa. This win is significant since the RK Swamy Hansa Group is being called upon to provide TAFE all ATL (Creative, Rural Marketing and Media), BTL (Promotions, Events and Activation) and CRM & Analytics services.

     

    VV Vijay Gopal, President (South & East), RK Swamy BBDO, said: “The collective expertise and deep insights that various entities of the RK Swamy Hansa bring is what enabled this win. Our task will be to enhance the equity the client has and deliver a unique customer experience.”

     

    As part of this mandate, RK Swamy BBDO Creative, Hansa Customer Equity (Hansa Cequity), RK Swamy Media Group, Social^Rural Direction and Hansa Events & Activation will come together to offer specific services. Hansa Cequity and Social^Rural Direction, the specialist division of RK Swamy BBDO were critical partners with the Creative Agency during the pitch stage. Social^Rural Direction, with its strong understanding of the rural market and strong network, will develop strategy as well as implement the rural marketing programs and events for TAFE across different states. Hansa Cequity with provide focused CRM & Analytics programs to enhance pre-sales and post-sales experience. It will also leverage the power of data, analytics & insight-driven campaigns to every customer interaction.

     

    RK Swamy BBDO will orchestrate the entire exercise of building the brand – Massey Ferguson. The agency will be the single point contact to the client.  While the Agency’s main focus will be on Strategy Planning and Creative execution for both ATL and BTL requirements, it would also ensure that all the divisions work in unison with the brand strategy to create the synergy for the brand.

     

    The RK Swamy Media Group is entrusted with all media planning and buying work.

     

  • The account will be handled by the team under the leadership of K Satyanarayana, VP (west & south)

    RK Swamy Media wins Khazana Jewellery account

    By A Correspondent

     

    RK Swamy Media Group has won the media account of Khazana Jewellery, a leading jewellery retail chain from South.

     

    Sandeep Sharma, President, RK Swamy Media Group said: “We are extremely delighted to partner with Khazana Jewellery. We are confident of adding  disproportionate value to their media investments. We also believe this is a testimony to our passion to deliver the best for our clients. Our team under the able leadership of K Satyanarayana, VP (west & south) will spearhead this partnership.”

     

    Kishore Jain,MDof Khazana Jewellery said: “We welcome R K SWAMY Media Group as our media partner and look forward to their superior media solutions in helping build our brand value further. We are poised for the next level of growth with major expansion plans and we are confident that R K SWAMY Media Group will add value in achieving our goals”.

     

    Khazana Jewellery is a Rs2,600 crore jewellery retail chain with 20 stores across South India.

     

  • The Media Market Guide offers relevant information on media and markets in a lucid and easy-to-use format

    RK Swamy releases 11th edition of media guide

    By A Correspondent

     

    The RK Swamy Media Group has published the 11th edition of its popular Media Market Guide for the year 2011-12. The comprehensive pocket handbook is used as a valuable and handy reference across the advertising and media industry.

     

    The Media Market Guide offers relevant information on media and markets in a lucid and easy-to-use format. The Guide contains market demographics, audience description and information on various media. There are sections that talk about penetration and usage of products. Important information compiled from various sources is given in the form of snippets for quick reference.

     

    Said Sandeep Sharma, President, R K Swamy Media Group: “The Guide encompasses two decades of our knowledge, understanding and experience of the market and the insights of the media scenario in India. The increasing demand to access information in a pocket handbook format has encouraged the team to improve the content and add value with each edition.”

     

    The Media Market Guide is available free to clients, media owners and advertising professionals and can be obtained by mailing mmg@rkswamymedia.com