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Tag: RK Swamy Hansa

  • The two-volume set, plus an Interactive CD, is priced at Rs. 45,000

    RK Swamy Hansa unveils Guide to Market Planning 2017

    By A Correspondent

     

    RK Swamy Hansa has unveiled a comprehensive guide to purchasing power in India – Guide to Market Planning. It provides the measure of purchasing power at the district level for 541 districts spread across 32 States and Union Territories.

     

    There are three key indices provided: Market Potential Value (a measure of aggregate potential), Market Intensity Index (a measure of the quality and affluence of the consumers) and Media Exposure Index (a measure of Mass Media availability). These can be used to perform various types of analysis, notes a communique.

     

    The two-volume set, plus an interactive CD, is priced at Rs. 45,000.

     

  • He would head the Gurugram office and report to Sriharsh Grandhe, Executive VP, who runs Lin Engage in India

    LinEngage appoints Gagan Pal Singh Nagi as VP & Business Head

    By A Correspondent

     

    Gagan Pal Singh Nagi

    LinEngage, the activation and experiential marketing agency of MullenLoweLintas Group announced the start of its Delhi (NCR) office to cater to clients in North India. Gagan Pal Singh Nagi has been appointed VP & Business Head – North for LinEngage. He will head the Gurugramoffice and report to SriharshGrandhe, Executive VP, who runs LinEngage in India.

     

    Commenting on the new setup, Vikas Mehta, Group CMO and President-Marketing Services, Mullen Lowe Lintas Group said, “As we move into the experience-age, activation is moving from the fringes of a marketing plan to its core. LinEngage is an essential component of our Marketing Services offerings as we strengthen our omni-channel capabilities. Over the past few months, Sriharsh and team have made significant strides in evolving LinEngage’s service-stack to reflect the needs of an experience economy. He’s quietly built a client portfolio in Delhi and we’re getting great traction from clients in NCR across product categories. The Gurgaon office will help us cater to their needs even better, and help further expand our portfolio.”

     

    Singh joins the agency from RK Swamy Hansa where he was General Manager and Business Head – North for Hansa Events, the experiential business unit.

     

  • The greeting carries with it an offer to donate Rs 400 to a charity on behalf of the recipients who are required to indicate their choice of donation to the cause of either education or healthcare by clicking on a button.

    More than just a new year greeting. On 40th anniv, RK Swamy Hansa to donate Rs 400 to charity on every click

    By A Correspondent

     

    There are greeting cards and greeting cards and smses and smses and gifts and gifts and gifts. But, here’s a new year idea that’s different and been receiving rave reviews in the fraternity.

     

    A musical ‘happy new year’ message was sent out by RK Swamy Hansa to peers, friends and associates greeting them on the new year. But it’s the media services conglomerate’s 40th year in the business and true to the guiding principles of founder R K Swamy who was an illustrious adman and philanthropist, the greeting carries with it an offer to donate Rs 400 to a charity on behalf of the recipient. The interactive ‘card’ requested recipients to indicate their choice of donation to the cause of either education or healthcare by clicking on a button.

     

    Srinivasan Swamy

    “On our 40th anniversary, we did not want to send any commercial message about our progress or on the many specialized companies or divisions we have.  We wanted to touch the lives of those in need and help make the year a little bit better for them. The more responses we get, the more we will contribute to the charities involving education and healthcare. We’re hoping that the idea will ‘click’, and we will be seen as a caring organization. In any event we felt this would be a unique way to celebrate our Ruby Jubilee,” said Srinivasan K ‘Sundar’ Swamy, chairman, of the group.

     

  • VR Padmanabhan joins RK Swamy Media Group as General Manager, South

    VR Padmanabhan joins RK Swamy Media

    By A Correspondent

     

    VR Padmanabhan joins RK Swamy Media Group as General Manager, South. Mr Padmanabhan has previously worked with MEC Chennai, Mediacom (Group M Singapore), Motivator (Malaysia) and Euro RSCG (Bangalore/Chennai). His last assignment was as an entrepreneur and consultant at Linear Communications

     

    Speaking about this development, Sandeep Sharma, President RK Swamy Media Group said: “Padmanabhan joins our senior management team and has a clear mandate to manage and grow the south market. He has quality experience in the media domain and has worked on FMCG, IT, Telecom, Retail, Auto sectors in India,South East Asia and has considerable experience in managing the south market. His astute understanding of brand needs in the context of media will help offer superior solution to our clients. He will be based out of our Chennai office.”

     

    RK Swamy Media Group comprises of four units – Media Direction, Digital Direction, Hansa Media and Hansa Outdoor. It is part of RK Swamy Hansa, a leading marketing communications and services group, serving over 150 companies in India and the US. With around 1100+ professionals, the Group offers Creative and Media services, Market Research, Direct/CRM & Advanced Analytics, Events and Activation, Healthcare Communication, PR, Social & Rural Communication and more.