MxMIndia

Tag: RK Swamy BBDO

  • In his new role, he will be responsible for aligning and strengthening the firm's operations

    Dipankar Chakraborty is COO at Kettle Communications

    By A Correspondent

     

    Kettle Communications, an integrated communication consultancy, announced the appointment of Dipankar Chakraborty as their Chief Operating Officer. In his new role, he will be responsible for aligning and strengthening the firm’s operations. His mandate with Kettle Communications include Strategy Development, New Business Initiatives, Team Development and Management pan India, for all verticals: Main Line Advertising, Below the Line campaigns (Events & Activations), Retail Management, Exposition Management, Digital and MICE.

     

    As a business lead, he will be responsible for the formation of full service teams in all metros of India (Delhi, Mumbai, Bangalore, Chennai, Hyderabad and Kolkata).
    Dipankar has over 14 years of experience, which includes leading several corporate and brand reputation programs. “We are delighted that Dipankar has joined our new team as we plan to touch new horizons and increase and establish our foothold in the industry,” said Mr. Aatanu Chakraborty, MD & CEO of Kettle Communications.

     

    Prior to joining Kettle Communications, Mr Chakraborty was with HansaVision, (A part of RK Swamy BBDO group) as National Head – Events and was instrumental in leading campaigns for Samsung, Yahoo, Nestle, LG, Micromax to name a few, where he was responsible for the growth and profitability of the organization.

     

    Mr Chakraborty, in the past, has been associated with prestigious national and international events like, IIFA Awards, London School of Economics Asia Forum, World Mobile Congress Barcelona, AfricaCom South Africa, World Telco Summit UAE, GSM Middle East, Communique Asia, Yahoo BIC Awards, NDTV Business Leadership Awards, Porsche Launch in India, Audi Launch in India, Bill Clinton, Bill Gates, Pierce Brosnan, Carl Lewis’ Visits to India.

     

    The bouquet of clients Mr Chakraborty has serviced during his tenure include, FICCI, CII, Yahoo, Airtel, Nestle, Adventz, ACME, Microsoft, Teacher’s, Nasscom, Nike, Porsche, Audi, Samsung, LG, Micromax, Comviva, Ananda Bazaar Patrika, The Times of India, Hindustan Times, Cairn India, ONGC, SAIL, NTPC, Indigo Music, India Today Group.

     

    Prior to this, Mr Chakraborty has worked with Wizcraft for more than 6 years followed by Ogilvy where he spent considerable time strengthening the Below the Line arm called Ogilvy Live.

     

    Kettle Communications has been founded by a group of thinkers consisting of core team with big agency, big brand exposure … thus forming the all weather plate of the Kettle. Kettle Communications believes that the art of communication is to sport a lively, engaging idea that carries the power to evoke emotions. Kettle Communications strive to partner client’s diverse needs by providing a work atmosphere that’s truly inspiring. And all these BOIL inside a “Kettle – Boiling with Ideas”

     

  • Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a great ad

    AdStrat: IndusInd Bank Responsive Campaign

    Pranvir Singh Mann, Creative Head,Delhi, RK SWAMY BBDO.

     

    1. Name of the Campaign: IndusInd Bank Responsive Campaign

     

    2. The Brief: Build on the responsive theme by introducing innovative banking solutions

     

    3. Research insights: The core idea was IndusInd Bank is a responsive bank that is ever-ready to innovate in order to help customers lead an easier life. The objective is to establish that IndusInd Bank provides innovative, secure and hassle-free banking solutions.

    IndusInd Bank came up with 3 innovative banking services based on the real consumer insights.

    • The innovative ‘Cash On Mobile ATM’ service to help their customers when caught in an unforeseen emergency. The freedom to withdraw cash from IndusInd Bank ATM when you are without cash or card by just receiving a SMS from an IndusInd Bank customer.
    • Calling and getting connected to a bank’s customer care is a big challenge. IndusInd Bank understood this problem and came up with ‘Call Connect’ which allows the customer to get connected to the Phone Banking executive directly.
    • Generally no one bothers to redeem their Credit Card reward points as it’s a hassle and moreover the redemption process and rewards associated with it are quite ambiguous. IndusInd Bank came up with ‘Quick Redeem Service’ which gives the customer a choice to redeem the reward points on the spot.

     

    4. The thought process behind the creative:

    The creative had to be clutter breaker and highlight the key benefit of the respective service very clearly.

    • Cash on Mobile: To deliver the message through a situation that one can relate to. Thereby, highlighting the main benefit of the service clearly.
    • Call Kabaddi: Create a visual of the hassle that one goes through while calling up the bank. To make people immediately empathize with the protagonist
    • Quick Redeem Service: to exaggerate the benefit and its impact on the customers.

     

     

    5. Media vehicles chosen: Primarily TV, Outdoors, Radio

     

    6. Key issues kept in mind while executing the ad: It was kept in mind that the service message should be brought out clearly and people should not get confused in the delivery and functionality of the service.

     

    7. Does the treatment do justice to the brief?

    Yes

     

    8. What according to you is the differentiating factor about the ad?

    • Cash OnMobileATM: Neetu Singh
    • Call Connect: Visual device
    • Quick Redeem Service: The whole set-up and aura

     

    9. Market and client feedback:

    Have a good feedback from the client:

    Cash on mobile and Call connect: Many customers called the bank for the service related query.

    Quick Redeem Service: Many customers called for query related to reward points redemption

    Overall, we got a great response from the customers.

     

  • After calling for a pitch in October last year, Colorplus has decided to partner with Lowe Bangalore.

    Lowe Lintas Bangalore to handle ColorPlus creative

    By Shubhangi Mehta

     

    The creative mandates for Colorplus, casual wear offering from the Raymond Brand, have been awarded to Lowe Bangalore and industry sources close to the development confirmed the news to MxM India.

     

    The incumbent on the account was Rubecon. The creative agencies on Raymond’s roster include RK Swamy BBDO and TBWA. RK Swamy has worked on this account for around a decade whereas TBWA Mumbai was added to the roster in January 2011.

     

    The media agency on the Raymond account is the RK Swamy Media Group. In December 2010, Raymond had consolidated its media planning and buying with the RK Swamy Media Group, comprising Media Direction, Digital Direction, Hansa Media Services, and Hansa Outdoor.

     

    It may be recalled that in December last year, Raymond released an ad campaign aimed at popularising its lesser known product offerings, one of which was ColorPlus. The campaign was rolled out with the objective of informing customers that The Raymond Shop is a one-stop shopping destination for men, complete with all Raymond’s brands under one roof. The ad marked a digression from the parent brand’s age old positioning – The Complete Man.

     

    ColorPlus is a complete lifestyle brand that was launched in 1993, and stands for luxury and style.

     

  • R K Swamy BBDO wins mandate from Manipal Hospitals

    Manipal mandate for RK Swamy

    By A Correspondent

    R K Swamy BBDO has won a three-year mandate to handle Corporate Communications for Manipal Health Enterprises (MHE), the company behind one of the largest tertiary care hospital chains in India.  The two month long pitch process included Ogilvy and Mudra besides others.

    Mr V V Vijaygopal, President (South), R K Swamy BBDO, said, “We are very pleased to work with one of the leaders in healthcare and healthcare management. Our task will be to enhance the leadership position the client has – through creative innovation and strategy.”

    R K Swamy BBDO is part of R K Swamy Hansa, a leading Marketing Communications and Services Group, serving over 150 companies in India and the USA. With 1200+ professionals, the Group offers Creative and Media services, Market Research, Direct/CRM & Advanced Analytics, Events and Activation, Healthcare Communication, PR, Social & Rural Communication and more.