MxMIndia

Tag: RJ Malishka

  • Titled 'Lay Bhaari' celebrating Mumbai's Lifeline

    Malishka stars in Red FM’s collaborative music video with WR

    Red FM has joined hands with Western Railway to create a music video with RJ Malishka, aimed at deepening the connection between Mumbaikars and the Western Railway. The music video is titled ‘Lay Bhaari’. The move is interesting as the RJ has been known to taken on Mumbai civic infrastructure (essentially the roads) every monsoon. And since the tune is catchy, the video has gone viral several times over, embarrassing the governments of the day.

    Commenting on the collaboration, Sumit Thakur, Chief Public Relations Officer of Western Railway, said: “The ‘Lay Bhaari’ song sung by RJ Malishka appeals in her ‘bindaas’ Mumbai lingo to follow rules and regulations for a happy and safe train journey. The song gives several social messages like, security at stations, special provisions for ladies and Divyangjan passengers, Not Boarding/Alighting a moving train, Not traveling on the footboard of the train, etc.

    Added Nisha Narayanan, COO & Director, Red FM & Magic FM: “Our association with Western Railway goes beyond a conventional collaboration. ‘Lay Bhaari’ is not just a song; it’s a celebration of the symbiotic relationship between the people of Mumbai and the Western Railway. As a brand that is committed to social responsibility and has consistently pursued innovative ways to connect with our audience, ‘Lay Bhaari’ is a testament to our ability to weave impactful narratives. Malishka, with her unparalleled energy captures the essence of Mumbai. The sounds of Mumbai, including railway announcements, are intricately woven into the melody, creating an immersive experience that resonates with the spirit of the city.

  • To be led by RJ Mallishka

    Red FM collaborates with Acko to #WelcomeChange in Mumbai

    By Our Staff

     

    93.5 Red FM has collaborated with Acko India to celebrate a ‘Welcome Change’ in Mumbai. The campaign is aimed to acknowledge changes that have made Mumbaikars’ life easier, better, simplified, richer in experience, and added value to the overall quality of life.

     

    Led by RJ Malishka on her show Morning No.1, the campaign will run in three phases to praise the spirit of Mumbai.  Speaking on the collaboration, Nisha Narayanan, Director & COO, Red FM & Magic FM, said, “Collaborations are ruling out the unilateral approach to businesses. Therefore, in the current ecosystem, partnerships are going to be a determining factor for overall business growth. We are delighted to join forces with ACKO Insurance to upscale the impact of business and get higher visibility to their pragmatic vision. We look forward to being the platform for the sovereign good of the Mumbai city.”

     

    Commenting on the association with Red FM as a part of the larger campaign, Varun Dua, Founder, Acko, said, “Mumbai holds a special place in our hearts as Acko was born here. We chose Mumbai to launch our new brand proposition of ‘Welcome Change’ not only because Mumbai is a strategic market for ACKO but also for the fact that the city has undergone a transformation and has become an example of positive change. We are honored to pay homage to the city and are excited to partner with Red FM, a channel that embodies the spirit of Mumbai. With its exciting and innovative content, we’re sure to strike a chord with the listeners and highlight our proposition of welcome change among them.”

     

     

  • From September 27, 2012, Red FM will feature stories of ordinary individuals who have fought against crime – irrespective of their age, gender or profession. They will share their experiences with RJ Malishka on Morning No.1 from Monday to Friday

    Red FM launches ‘Crime Chi Gheun Tak’

    By A Correspondent

     

    From September 27, 2012, Red FM will feature stories of ordinary individuals who have fought against crime – irrespective of their age, gender or profession. These real life heroes will share their experience with RJ Malishka on Morning No.1 from Monday to Friday.

     

    Issues such as crimes against the elderly, eve-teasing, suicide etc. will be discussed on-air. The promos for the show mention that crime does not spread because of criminals, but because of individuals who bear it.

     

    Nisha Narayanan

    Nisha Narayanan, Senior VP – Programming and Projects, Red FM said, “‘Crime’ is a new genre for radio, the relevance of which is even more in our metro cities, Mumbai being one of them. The campaign thought for our prime-time show comes from an inherent responsibility to highlight what we think should be brought to the notice of our listeners. These heroes are also a part of our listening universe, and the deeds instill a sense of pride in their fellow citizens. This is Red FM’s second initiative to fight crime. In early August, we launched ‘Crime Ki Keh Ke Lenge’ for our listeners in New Delhi. The show, hosted by RJs Peeyuush and Swati, had a successful inning. We hope to take this to the next level in Mumbai.”