Rivaah by Tanishq has launched a campaign that celebrates the modern bride who charts her own narrative.
Conceptualised by Lowe Lintas, the campaign highlights the bride’s progressive mindset and beliefs, and how they hold true for her wedding as well. Notes a communique: “Marking a new milestone, Tanishq is launching its first-ever 3-minute-long multilingual film on Television, representing India’s diversity and adding to the brand’s legacy of compelling and expansive storytelling. This multi-starrer film features actors from various regions, further emphasising Tanishq’s deep connection and resonance with diverse audiences from across states in India.”