By A Correspondent
American Sports lifestyle brand – Skechers Performance unveiled its video campaign ‘Beat My Speed’ as a part of its integrated marketing campaign for ‘Go Run 6’ in India.
The film features four upcoming athletes including Indian female wrestler Ritu Phogat, India U-19 World Cup Cricketer Shubman Gill, Former Captain of Indian Women’s National Basketball team Akanksha Singh and India U-17 Footballer Sumit Rathi. The film has been conceptualised and created by Scarecrow M&C Saatchi, to show how important running is, as an effective training tool, in every sport.
Sharing his thoughts on the launch, Rahul Vira, Chief Executive Officer – Skechers India, said: ‘’The campaign aims to encourage and promote running as a culture especially amongst the youth and at the same time how important is it to use the right kind of shoes for running. In this campaign we had the pleasure of working with 4 promising Indian athletes from different sports, i.e. Cricket, Football, Basketball and Wrestling challenging each other to beat their speed in Skechers GoRun 6, and also emphasising on the importance of running while training off the field.â€