By Our Staff
Max Life Insurance Company Ltd has unveiled a social media campaign, ‘Sharma Ji Ka Beta,’ featuring brand ambassadors, Rohit Sharma with his wife and entrepreneur, Ritika Sajdeh. The social media campaign provides a unique glimpse into the cricketer’s off-field persona, highlighting his deep-rooted values and love for his family.
Commenting on the campaign launch, Rahul Talwar, Chief Marketing Officer, Max Life Insurance said: “In the digital age, storytelling has the power to inspire individuals to reflect on their own life journeys and consider the role of life insurance in protecting their aspirations. Anchored to Max Life’s overarching theme of ‘You Are the Difference’, this social media campaign brings to light the real Rohit Sharma, not just as a cricket sensation but as a loving family man. The social media campaign underpins our belief that every individual, much like Rohit, has a unique and valuable story that makes a difference.”