MxMIndia

Tag: Ritesh Singh

  • The mandate includes digital marketing, creative communication, influencer and content marketing

    Arm Worldwide wins digital mandate for Revolt Intellicorp

    By A Correspondent

     

    Arm Worldwide has been awarded the digital duties for Revolt Intellicorp, the new electric motorcycle venture announced by Micromax co-founder Rahul Sharma. The mandate was won following a multi-partner pitch in February 2019 and will be operated from the headquarters of Arm in Gurugram.

     

    Shubhodip Pal

    Said Shubhodip Pal, Chief Marketing and Business Development Officer: “While shortlisting our agency partners, we wanted to work with like-minded people who share our vision of making this electric dream for India a reality. We are happy to have Arm Worldwide as part of the mix; they are a young group with fresh ideas and that is crucial for a new start-up and brand like ours. It is great to have Arm on board as we roll out to bring India’s First AI enabled Motorcycle to our consumers in July 2019.”

     

    Ritesh Singh

    Commenting on the win, Ritesh Singh, Co-Founder and Managing Director, Arm Worldwide, said: “We are thrilled to be the partner of growth for Revolt Intellicorp. The automobile category is going through a transformation globally and Revolt Intellicorp will be leading this in India. The day I rode the electric motorcycle, I was sold; I knew that this is a Unicorn in the making. We had/have no category case studies to take inspiration from, no set industry benchmarks as electric automobile business is new, which was good in one way. It pushed us further and our way of looking at the brand journey for success came out to the accepted winning formula for team Revolt. We are ready to write another mega success story and this time, we are going to break all our records for the brand, both in terms of business and brand.”

     

     

  • On the completion of four years, #ARM World Wide is looking to further strengthen its clientele and extend its operations to overseas markets

    Nikhil Sarna joins Arm Worldwide as NCD

    By A Correspondent

     

    Nikhil Sarna

    Nikhil Sarna has joined Arm Worldwide as National Creative Director, post his 11-year stint with Interactive Avenues as Creative Director. Sarna will bring his expertise of working across categories including BFSI, Automobile, FMCG, Entertainment etc. to the table. On the completion of four years, #ArmWorldWide is looking to further strengthen its clientele and extend its operations to overseas markets.

     

    Said Ritesh Singh, MD and CEO, Arm Worldwide: “As we enter our fifth year of growth and success, Nikhil’s joining adds more fire power to our team. In the current competitive environment where marketing and communication ownership lines have blurred, creative is a very important peg. Nikhil’s zeal and zest will help the organisation strengthen its progressive work culture, working as a catalyst in achieving our global growth goals.”

     

  • In a short period of two months, brands like Gionee, Mahidra Holidays, Bharti AXA, Maruti Suzuki Swift and Horlicks have begun actively using the platform

    Scatter finds acceptance with marketers

    By A Correspondent

     

    Two months after its launch, Scatter is home to a diverse set of marketers across categories like automobiles, travel, mobile manufacturers, insurance, F&B etc. These early experiences are very positive and there are several other brands from other product / service categories who are expected to use Scatter soon. Scatter solves two problems for the marketer i.e. (1) makes sure the marketer never falls short of relevant things to say (2) helps brands migrate from ad messaging to conversations.

     

    In a short period of two months, brands like Gionee, Mahidra Holidays, Bharti AXA, Maruti Suzuki Swift and Horlicks have begun actively using Scatter to identify ambient third party content, customize the ad positions and make it ready to be shared on the brand’s owned media.

     

    In this age of high contextual and re-targeted ad placements, Scatter provides a brand-safe environment by making sure that the brands’ ad wraps the content they share. This significantly eliminates the blind spot quotient of the brand activity and piques consumer attention.

     

    Arvind Vohra, Country CEO & Managing Director of Gionee Smartphones said, “Gionee as a brand has taken the perception of smartphones to a different level. Mobile devices today are an inherent part of one’s lifestyle and reflection of their attitude. At Gionee, we understood the underlying desire and our devices reflect a perfect blend of style and substance. Being a young brand we have been already known for the initiatives, risks and innovations we brought to the mobility space. Engagement with the audience through creative and compelling content in today world will be key factor in a brand’s evolution and acceptance. Scatter as a tool will allow us to explore this content around our passion points and serve the same to our audience on Social Media widening the possibilities of things and working with us to broaden the horizon of our objective.”

     

    Ritesh Singh, CEO of ARM Digital stated, “Scatter as a product caught our attention as it fits in as a solution to several cases and problems that we face on a day to day basis as Digital Marketing Consultants. At its heart and USP, Scatter solves the ever impeding problem of lack of content to serve and engage their audience serving as a perfect need of the hour. A need gap that Scatter fulfils which is why we have been super excited about it right from the ideation stage to now, when the product is on the cusp of launch. The very nature of the tool ensures that the advertiser can be assured of an intrinsic branded environment without having to worry about factors like competitor’s banners showing up, forgetful experience due to popups and other annoyances.”

     

    Abhishek Sharma, Head – Business Development @ Scatter added, “Most clients and agencies we meet think Scatter is a very interesting and compelling proposition. And Scatter is available at very attractive price points encouraging usage of the product. In Gionee, ARM Digital and Club Mahindra we have found early and happy founding partners.”

     

  • MEC India, a leading media agency, (www.mecglobal.com), announced the appointment of Ritesh Singh as their new digital leader

    MEC India appoints Ritesh Singh as head of Digital

    By A Correspondent

     

    MEC India, a leading media agency, has announced the appointment of Ritesh Singh as their new digital leader. Prior to this, Mr Singh was with Starcom MediaVest Group (SMG) as the Business Head - India, SMG Digital.

     

    Mr Singh joins as National Director, MEC Interaction and will report to T Gangadhar, Managing Director India and Tushar Vyas, Managing Partner, GroupM Interactions -South Asia.

     

    Speaking about the appointment, Tushar Vyas said: “Ritesh comes to MEC with unrivalled pedigree in managing the digital marketing services business and has the right blend of diversified media experience. We are delighted to have Ritesh lead MEC’s digital agenda and help deliver integrated communications planning for our brands.”

     

    Mr Singh has over 13 years of experience handling activation and digital. In his previous role, he led the conception and deployment of digital strategy. His experience spans an array of clients – Samsung, Aircel, Western Union, General Motors, SAB Miller, Himalaya – to name a few.

     

    Mr Singh shared: “I am excited to join MEC and thrilled to have an opportunity to work for some of the best brands in the country. In these exciting times for digital media, I look forward to work with MEC’s talented digital team to create new benchmarks.”

     

    Praval Singh – Co-founder, Media Redefined said: “Ritesh is a seasoned digital media planner. Not just for media buying but his insights on various online-offline engagement and innovative campaigns have been valuable while we worked together for some of the leading brands in the country. I am quite hopeful that Ritesh on board with his rich experience and attitude of achieving excellence would help MEC soar new heights.”

     

    MEC Interaction topped the digital category at Goafest 2012 with the much acclaimed Reliance Ego-Search campaign. This campaign is also one of MEC’s entries to Cannes this year.