MxMIndia

Tag: Ritesh Arora

  • The campaign focuses on nutritional and health benefits of "Daawat Sehat"

    LT Foods rolls out TVC for rice brand Daawat

    By Our Staff

     

    LT Foods has launched a TVC for its flagship brand, Daawat. The Company has expanded its product portfolio in the health segment with “Daawat Sehat” – a fortified everyday Basmati rice, fortified with iron and vitamin.

     

    Speaking on the occasion, Managing Director & CEO LT Foods Limited, Ashwani Kumar Arora said: “The government has been implementing food fortification on a large scale and it has been identified as one of the key strategies to achieve the target of ‘Kuposhan Mukt Bharat (Malnutrition Free India) by 2022’. During recent budget as well, Government has restated the importance of food-fortification through rice, which happens to be one of the key staple-foods of the 65% of the Indian population which reaches the most vulnerable and poorer section through programmes like Mid-Day Meal, Integrated Child Development Services and Public Distribution System”.

     

    Added Ritesh Arora, Head – India Business, LT Foods: “Daawat Sehat was launched last year and it was very well received by the consumers who were looking for healthier options during the current times. The campaign that was launched last year on the digital platform talks about the nutritional benefits of fortified rice and how “Daawat Sehat” provides a solution in this regard to keep themselves and their family healthy. The launch of this TVC will tap a larger audience and further strengthen and increase the awareness of Daawat Sehat, the fortified rice.”

     

  • To help build brand

    Madison Media awarded the Daawat Foods account

    By Our Staff

     

    Madison Media has been appointed the agency for LT Foods Consumer Food Company for their brand ‘Daawat’. The account was won in a multi-agency pitch and will be handled by Madison Media Plus out of Delhi.

     

    Commenting on the development, Ritesh Arora, Head – India Business said: “Daawat, has multichannel marketing communications strategy to reach the consumers and we are happy to consolidate our media needs with Madison Media for an innovative and novel approach to brand building. We are aggressive in our growth strategy and hopefully this partnership will establish a brand salience for Daawat across the country.”

     

    Added Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH: “We are thrilled to have been awarded the Daawat account. Not only do we have the opportunity to convert a largely unbranded category, we also have the arsenal of a superior product with a rich legacy.”