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Tag: Ritabhari Chakraborty

  • Ad features regional brand ambassador, Ritabhari Chakraborty

    Kalyan Jewellers unveils Pujo Collection in campaign

    By Our Staff

     

    Kalyan Jewellers is celebrating Durga Puja with the launch of its updated Sankalp collection, unveiled through a new digital ad film.

     

    The campaign features the brand’s regional ambassador for the state of West Bengal – Ritabhari Chakraborty. Directed by Satarupa Sanyal, Ritabhari Chakraborty’s mother, the 40-sec ad film eulogises the divine feminine around us – her Shakti, her aura and her grace.

     

    Notes a communique: “Sankalp, the refined collection of traditional jewellery, truly symbolizes the essence of the Goddess Durga through an extensive range of designs that include gorgeous handcrafted jewels in yellow-gold with enamel Meenakari work such as Panch Noli, Sonar Haar, Jui Haar and bangles, Ratanchur, Kaan Pasha and Angti ring, making them a perfect blend of classical artistry and intricately designed jewellery.”

     

  • Chakraborty is seen in an all-new avatar

    Kalyan celebrates Mahalaya with Ritabhari Chakraborty

    By A Correspondent

     

    The occasion of Shubho Mahalaya Amavasya marks the end of Shradh or Pitru Paksha and the beginning of the auspicious Devi Paksha. Usually, this also marks the beginning of the 10-day Durja Pujo festival, but this year, the homecoming of the goddess will be observed exactly a month after Shubho Mahalaya Amavasya.

     

    To mark this significant day, Kalyan Jewellers brand ambassador Ritabhari Chakraborty’s is seen in an all-new avatar.

     

    Said Chakraborty: “It’s an honour for me to portray Maa Durga in collaboration with Kalyan Jewellers and Anandabazar Patrika. It is all the more special because it gives out a very important message that if Maa Durga symbolises women power then why don’t we respect and worship our women equally.”