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Tag: Rising Star

  • The format is the same, except that there is a new emcee in Aditya Narayan and a new judge in Neeti Mohan (instead of Monali Thakur) 

    IPL superweekends notwithshanding, Rising Star to kick off on Mar 16

    By A Correspondent

    The Colors live reality singing talent show Rising Star is all set for a March 16 take-off. The format is the same, except that there is a new emcee in Aditya Narayan and a new judge in Neeti Mohan (instead of Monali Thakur). The show will air at 9pm on Saturdays and Sundays.

     

    Speaking at the show’s launch event, Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18, said: “After two successful seasons, Rising Star has established itself as India’s only live interactive show on television and we are extremely pleased to be the pioneers in this space. Our campaign for this season, #JantaKaPyaar, emphasizes the power of aam junta and the fact that their support has helped talent in this country to rise above and beyond. The 9pm weekend slot on Colors has worked tremendously well for us with a hit season of Khatron Ke Khiladi and we are sure that this season of Rising Star will resonate with the audience in a similar way.”

     

    Added Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment: “Our audience have enjoyed shows like Bigg Boss and Khatron Ke Khiladi over the weekends and promising the same energy and entertainment, we are back with the third season of Rising Star for our primetime slot. We are delighted to have Shankar Mahadevan and Diljit Dosanjh back on the expert panel along with Neeti Mohan as the newest member. Brand new addition to the team will also be the host, Aditya Narayan. Back after two successful seasons, Rising Star is the only LIVE show with no fake emotions, no over produced tears and stories. The show is purely based on the talent of the singers and their journeys. It’s time for India to yet again come together and help raise the wall to find the next Rising Star. In this show your teacher, your community and even your society will all cheer for you to be a singing star.”

     

    The last two seasons of Rising Star kicked off in January and February respectively and the third season starts in late March, just a week before the start of the Indian Premier League. Since some key fixtures are scheduled for weekends, couldn’t this impact the viewership (and hence ratings) of Rising Star 3, we asked Jaipuria. “Viewers always come back for their favourite shows, like they come back to be their dal-chawal. The IPL has been around for many years, and we don’t see Rising Star being impacted by it,” she said underscoring that the show’s format will pull viewers.

     

  • The new show will be on weekends (Sat-Sun) at 9pm from February 4

    Colors takes the live route with Rising Star

    By A Correspondent

     

    Over the nine-odd years that it has been in existence, Colors has caused a fair deal of disruption in the time-and-tested programming format of general entertainment channels. But on Tuesday, it unveiled what’s possibly its toughest. And some may say even its boldest.

     

    Call him a ‘Khatronka Khiladi’, for,Colors CEO Raj Nayak is aware that Rising Star isn’t an easy act. But after having decided on the internationally popular format to occupy the 9pm slot on weekends from Feb 4 (post-Bigg Boss 10), there’s been no looking back.

     

    Rising Star will be aired live and the judging will be done by home audiences via the Colors TV mobile app with celebrities Shankar Mahadevan, Diljit Dosanjh and Monali Thakur essaying the role of experts and not judges.

     

    Said Nayak: “You will now see a show that is absolutely live with no room to create, fabricate or produce anything. It’s what you see is what you get, with the reigns of the show completely handed over to the viewers, as they decide the course of the show. This is a first-of-its-kind kind of an experiment on Asian television, let alone India.  With more and more people getting attuned to smartphones and the country moving towards Digital India, we are proud to announce that we are future-ready,” adding: “Colors has always been a pioneer in introducing cutting edge technology and heightening viewer engagement. With this show, we are taking this commitment one step further.”

     

    He further added, “We would like to welcome Oppo Camera phones on-board as Presenting Sponsors on ‘Rising Star’. Through this partnership, we are furthering our individual brand promises to drive synergies amongst our target audiences.”

     

    Colors has roped in Oppoas Presenting Sponsor for Rising Star, other sponsors include Tata Motors Commercial Vehicles on SD and Kajaria Tiles and Jaquar bathroom products on Colors HD.

     

    Talking about the association,  Will Yang, India Brand Director at Oppo Mobiles said: “‘Rising Star’ further extends our association with Colors post 24 season 2 and Bigg Boss 10. It has a unique format which encourages usage of innovative technology across the country which is something we believe in and thus it was an easy call for us to associate with the show. We hope that the association and the show is a huge success amongst the audience.”