MxMIndia

Tag: Rishu Gandhi

  • Collaboration with helped campaign outreach to eight million

    Mother Sparsh floats #PlantAndPure digital ad campaign

     

     

    Mother Sparsh has launched its #PlantAndPure campaign to ascertain the probabilities and options in the segment. The two-month-long campaign was carried out in a phased manner wherein influencers from across social media boards were roped in even as platforms such as FirstCry, which is a one-stop destination for all baby needs, were utilized to garner niche perception.

     

    Talking about the comprehensive outcome of the campaign, Mother Sparsh co-founder and Head of Brand Strategy Rishu Gandhi said: “We had strong belief on the plant powered range owing to the freshness and utility of the concept. Thanks to the overwhelming outreach of the campaign, sales of our new plant-based products in high potential category surged from 15 to 20 per cent.”

     

     

  • #UnscentedHappiness to showcase the mother-baby bond

    Mother Sparsh unveils digital campaign

    By A Correspondent

     

    Mother Sparsh, an organic baby care products brand, is running an online campaign on Instagram and Facebook called #UnscentedHappiness. Launched in November 2019, the campaign is an extension of Mother Sparsh’s focus on using eco-friendly products for children.

     

    Said Rishu Gandhi, Founder, and Head Brand Strategist, Mother Sparsh: “Mother Sparsh is primarily known for its eco-friendly water-based baby wipes and other environment-friendly products. The ongoing campaign #UnscentedHappiness is all about the bond and happiness of mothers with their kids. As per our internal study, many people find it difficult to come across the right products for their kids and we hope more mothers who want nothing less than the best for their children will join us in the mission via this campaign.”