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Tag: Rishtey Cineplex

  • The matches are being aired on Colors Cineplex, Rishtey Cineplex and Voot

    Viacom18 rolls out marketing blitz for Abu Dhabi T10 League

    By Our Staff

     

    Starting November 19, Viacom18 is presenting the Abu Dhabi T10 league. In a run up to the series and to maintain sustained momentum, the network has started a marketing blitz, building fandom amongst cricketing fans in India. The Abu Dhabi T10 league is Co-presented by Dream11 and has on-boarded Fairplay as Digital Sponsor on Voot.

     

    Said Sapangeet Rajwant, Head of Marketing & Digital – Hindi Mass Entertainment, Viacom18: “Cricket and cinema are the two biggest pop culture influencers in India and with Abu Dhabi T10 League we are coopting the strength of our leading movie channels and the fandom of cricket. The Abu Dhabi T10 tournament has emerged as one of the most entertaining spectacle events in the sporting calendar since its launch. Our aim will be to enhance the overall experience of viewers and reaching out to the mass, cricket-crazy audience in India to increase the fan base and popularize the event in the country. We have planned an extensive marketing initiative to scale the propensity of the biggest T10 cricket extravaganza, thereby achieving our desired goals.”

     

  • It will offer blockbuster movies from its content library including 500+ titles

    Rishtey Cineplex in a new avatar from tomorrow

    By A Correspondent

     

    Viacom18’s movie channel Rishtey Cineplex is set to return starting tomorrww, June 5, 2020. With its brand promise ‘Filmein Must Hai’, the channel will air movies spanning across  genres and films dubbed in Hindi from regional markets. The 500+  movie library will be available on DD Freedish and soon after on major cable and DTH platforms.

     

    Notes a communique: “Relaunching after 15 months, Rishtey Cineplex will have a movie library of 1500+ hours, including 500+ unique titles and plans to host two movie festivals and a premiere every month. With Rishtey Cineplex’s relaunch, Viacom18 will further expand its movie portfolio gaining a significant presence in the Hindi movie space, with a unique set of movie catalogues for both Colors Cineplex and Rishtey Cineplex.”

     

     

  • Meanwhile, Colors Cineplex has acquired the rights for Brahmastra, SOTY2, Drive & many more

    Rishtey Cineplex, Rishtey turn pay. Renamed Colors Cineplex, Colors Rishtey

    By A Correspondent

     

    Viacom18 has brought its 24-hour Hindi movie channel, Rishtey Cineplex and the Hindi general entertainment channel, Rishtey under the Colors umbrella. Assuming their new identities March 1 onwards, the channels will be known as Colors Cineplex and Colors Rishtey respectively. Amped up with new content, the channels will be establishing themselves as premium urban entertainment destinations available on a pay model.

     

    Speaking about the new identity of the channels, Nina Elavia Jaipuria, Head – Hindi Mass Entertainment & Kids TV Network, Viacom18, said: “The idea is to expand the aegis of brand Colors and strengthen Viacom18’s Hindi Mass Entertainment portfolio drawing in more synergies. Colors has established itself as a household brand in just a decade and it was a logical move to consolidate the mass entertainment channels under its iconic clout,” adding: “The new identity of the channels with golden hues and the archetype petal will convey the continuing evolution and growth of our business while also fortifying our bond with the viewers of the COLORS Family. So far, the trend and consumption on both the channels have been extremely encouraging and now with the scaled-up movie library along with its premium positioning, we are confident of breaking new ground.”

     

     

  • This is the network’s second regional launch in 2018, after COLORS Tamil

    Viacom18 reinforces Kannada dominance, to launch movie channel on Sep 24

    By A Correspondent

     

    Viacom18 announced the launch of its second movie channel – Colors Kannada Cinema. This is the network’s second offering in the movie broadcast space, after Rishtey Cineplex in 2016. The channel will launch on September 24, 2018.

     

    Speaking on the occasion, Sudhanshu Vats, Group CEO, Viacom18 said:“Colors Kannada Cinema is an important addition to our offering and a first in genre expansion in the Regional space. This demonstrates our strategic commitment to deepen and widen our presence as we drive Regional growth aggressively. This move would help us to increase our market share, both in terms of viewership and revenue, in the country’s third biggest regional market. Finally, as we look to leverage synergies across our brands, COLORS Kannada Cinema complements our portfolio play across our forays into filmed entertainment production and filmed entertainment broadcast.”

     

    Ã…dded Ravish Kumar, Head – Regional Entertainment, Viacom18:“At Viacom18, our strategy has always been to make significant inroads to achieve market leadership, especially with our regional portfolio. Movies contribute about 11% of the total television viewership in Karnataka and ColorsKannada Cinema is launching at the opportune time with the regional cinema industry witnessing an exponential growth in consumption, across screens. While we continue to strengthen our regional bouquet with strategic channel launches in multiple languages, we are also committed to expanding vertically to offer a more segmented and wholesome entertainment to our loyal viewers.”

     

    The launch also reinforces Viacom18’s foray in Karnataka, after the success of the GECs Colors Kannada and Colors Super.

     

    Speaking about the proposed channel, Parameshwar Gundkal, Business Head – Kannada Entertainment Cluster, Viacom18 said:“With a robust library of over 450 films, we have strategically curated our movie line-up to appeal to a wide range of audience. Going by the Brand philosophy – Mane Maneya Chitramandira (Har ghar ka theatre) the family entertainment movie channel will usher a fresh in-home cinematic experience for Kannadigas as it celebrates 84 years of the Sandalwood film industry with iconic classics, blockbusters, award-winning and latest films making it a premiere movie destination.The vast library catering to all, encompasses films across genres like romance, action, comedy, mythology, thriller, drama, etc. Backed with strong programming and promotion strategy, the channel will also air unique content around Kannada cinema like behind the scenes, film reviews, interviews and more, thus creating a stronger appeal for movie buffs.”

     

     

  • Hindi telecast on Rishtey Cineplex and Cineplex HD and English commentary on DSPORT

    DSport partners Viacom 18 for NIDAHAS Trophy 2018

     

     

    DSport has acquired the exclusive India broadcast rights of NIDAHAS Trophy 2018 and has joined hands with Viacom18 to telecast the series live. While DSport will air the English commentary, Viacom18-owned channels Rishtey Cineplex and Cineplex HD will feature Hindi commentary for the tournament.

     

    Explaining the rationale behind the partnership, Sudhanshu Vats, Group CEO, Viacom18 said, “Sports broadcasting is a bit of a business conundrum – it represents a sizeable opportunity, but the cost of entry tends to be prohibitive. It has been a white space that we have continuously been evaluating and this association with DSport to air the NIDAHAS tri-series provides us with a fertile testing ground. As we endeavour to test waters with our very first broadcast of an international sporting property, what better than a cricket tri-series involving the national team.”

     

    “The future belongs to collaborative broadcasting and this association between Discovery’s DSPORT and Viacom18’s Rishtey Cineplex is a pioneering initiative that seeks to broaden the horizon of sports broadcasting in India,” said Raj Nayak, COO, Viacom18 adding, “Cricket is much more than a sport in this country – it is an emotion. With this collaboration, we will be taking this emotion to more than ~460mn additional viewers in India.”

     

    Commenting on the partnership, T.S. Panesar, Head of DSport Business said: “In a first of its kind arrangement we are delighted to partner with Viacom18’s Rishtey Cineplex and Cineplex HD to bring Hindi telecast of the NIDAHAS trophy to millions of fans in India. The NIDAHAS trophy celebrates 70 years of Sri Lankan Independence and as such holds a special significance and we expect a keenly fought contest between India, Sri Lanka and Bangladesh.”

     

    This tri-nation international T20 tournament will culminate on March 18. All matches will be played at the R Premadasa Stadium in Colombo.

     

     

  • The only Indian broadcaster to be bestowed with this honour since 2009"

    Rishtey Cineplex bags Gold for Best Channel On-Air Branding at Global PromaxBDA

    By A Correspondent

     

    Rishtey Cineplex, Viacom18’s Hindi movie channel, has been awarded a Gold at the 2017 PromaxBDA Global Excellence Promotion, Marketing and Design Awards held in Los Angeles on June 8. It bagged the Gold for the Best Channel Image On-Air Branding in the category of Total Package Channel Image – On-Air Only (Art Direction and Design).

     

    The design objective of Rishtey Cineplex was to create a branding that is active yet non-intrusive.

     

    Created in collaboration with New Zealand-based visual artist and designer David Frearson who introduced the idea of simply using a bulb and the team then translated the simplicity and beauty of this idea throughout the branding and communication. In addition to the Gold for Rishtey Cineplex, Viacom18 has bagged six other metals including two Golds and three Silvers.

  • The channel is part of a growing bouquet of offerings from the Indian media and entertainment conglomerate Viacom18, a joint-venture between Viacom Inc. and India-based TV18 network

    Rishtey Cineplex takes off in the US with Amagi

    By A Correspondent

     

    Amagi announced that Viacom18 has launched Rishtey Cineplex in the United States, using its Cloudport-managed services. Rishtey Cineplex is a Hindi movie channel that airs Bollywood movies, along with Hindi-dubbed South Indian movies. The channel is part of a growing bouquet of offerings from the Indian media and entertainment conglomerate Viacom18, a joint-venture between Viacom Inc. and India-based TV18 network.

     

    “Indian films are a powerful and popular medium of entertainment globally,” said Sudhanshu Vats, Group CEO at Viacom18. “Launching Rishtey Cineplex helps us ride the wave of inherent relationship between the expatriate Indian population and the sense of cultural inclusivity that our films evoke. Associating with Amagi, we are enhancing our footprint across the U.S. market, cementing the same home connection our network has built for viewers here.”

     

    “Adopting new age technology and giving our viewers a heightened viewing experience have always been key focus areas of our organization,” added Raj Nayak, CEO, Hindi Mass Entertainment at Viacom18. “With the help of Amagi’s state-of-the-art technology, Rishtey Cineplex’s enviable movie library will come alive for all of our viewers residing in the U.S. It will also help in streamlining the broadcast operations workflow, thereby increasing efficiency.”

     

    “When we decided to launch the channel in the US market, we were looking for a partner who could provide us an efficient delivery of our channel at significantly lower costs compared to traditional methods,” said Anuj Gandhi, Group CEO, IndiaCast, a Viacom18 and TV18 venture that manages distribution and monetisation for the group’s channels.

     

    “Viacom18, with its wide array of Bollywood content, is an exciting network to watch out for in the U.S. market. Amagi is proud to be their managed services partner of choice,” added KA Srinivasan, Co-founder at Amagi. “Through CLOUDPORT, we have been able to automate most of the key workflows, making the entire broadcast operations simple yet sophisticated — at a fraction of cost of traditional broadcast models.”

     

  • The channel will be available free-to-air in Europe on Sky, channel number 797 from 29th September onwards

    ‘Rishtey Cineplex’ gets to more ‘phoren’ lands

    By A Correspondent

     

    Viacom18 has announced its plans to launch its Hindi movie channel ‘Rishtey Cineplexin the international markets – specifically Europe and North America (US and Canada). Launched in Europe on Thursday (Sep 29) and in North America in October respectively, Rishtey Cineplex will appeal to the sensibilities of global film enthusiasts with its blockbuster content.

     

    It will showcase the best from Viacom18’s wide library of films as well as newly acquired movies from across genres including dramas, romance, action, comedy and much more. The channel will air audience favourites like, Bajirao Mastani, Airlift, Pyaar Ka Punchnama 2, Kapoor and Sons, Ki &Ka and upcoming films like, Force 2, Ae Dil Hai Mushkil amongst others.

     

    Speaking about this new proposition from Viacom18, Sudhanshu Vats, Group CEO, Viacom18 said, “The Indian film industry has grown in terms of both reach and revenue and is now the largest producer of movies in the world. Our cinema, led by Bollywood movies, continues to increase its pull with the overseas Indian diaspora. Rishtey Cineplex, Viacom18’s first premium Hindi movie channel, has curated an impressive repertoire of Indian titles. It is our endeavour, to take Indian cinema, as a holistic entertainment package, to our loyal viewers in Europe and North America; allowing us to further strengthen our presence in these regions.”

     

    Adding further, Raj Nayak, CEO, Hindi Mass Entertainment, Viacom18, said, “Rishtey Cineplex has every ingredient that a movie buff would want to be engaged with. Global audiences today celebrate Indian films, and with the channel’s launch in Europe and North America, we are bringing this celebration to their living rooms. Indian films now have a universal appeal, as a result of which they taste tremendous success in International markets. The trend in consumption has been extremely encouraging and we are certain that the viewers will lap-up our content offering with great zeal.”

     

  • The 24×7 Hindi movie channel is scheduled to be launched in the last quarter of the year

    Viacom18 to rev up Hindi movie channel space with ‘Rishtey Cineplex’

     

    By A Correspondent

     

    Four years after selling a large Hindi films library to rival Star India and shelving plans to launch a Hindi movie channel, Viacom18 has announced its plans to fill in the gap. A move that has been described as a “no-brainer” for any entertainment network by a trade analyst.

     

    Films like Bajirao Mastani, Airlift, Pyaar Ka Punchnama 2 and still-to-be-released flicks like Force2, Kapoor and Sons and Ae Dil Hai Mushkil are part of the Rishtey Cineplex arsenal. “The channel’s launch further paves the way for new film acquisitions to offer quality film-based entertainment and big television premieres to viewers,” a communiqué adds.

     

    Sudhanshu Vats

    Commenting on the launch, Sudhanshu Vats, Group CEO – Viacom18 said, “With the launch of Rishtey Cineplex, we are entering the large Hindi movie genre thereby filing a pivotal whitespace and offering a holistic Hindi entertainment ecosystem from our stable.”adding:  “The movie channel will bolster the networks reach across India and help us dial-up our engagement levels with our viewers. It will also enable us to offer 360-degree value to our advertisers creating more opportunities for on-air promotions enabling optimization of ad inventory across the network”.

     

    Interestingly, the channel will not piggyback on the ‘Colors’ brand as a slew of non-Hindi channels did in the in recent months. It is christened ‘Rishtey Cineplex’ and thereby indicating that Viacom18 could further the ‘Rishtey’ franchise which has until now been occupied by a free-to-air re-runs channel.

     

    Raj Nayak

    Said Raj Nayak, CEO – Colors and Rishtey: “We have scripted a great success story for brand Colors with it being extended into regional languages and English entertainment. Each of these channels has helped us cater to an intrinsic viewer demand. We are now all set to give impetus to brand Rishtey with the launch of our exclusive Hindi movies channel Rishtey Cineplex that will help us fortify our Hindi entertainment portfolio.”

     

    Is there room for another Hindi movie channel? The analyst we spoke with said yes, emphatically, adding a caveat: “It’s a function of the films you win rights for and how you place them – between your flagship GEC and thereby earn ratings for it and the movie channel which is where it should ideally belong.”

     

    As per the latest data of BARC, the pecking order of Hindi movie channels is: Sony Max, Zee Cinema, Star Gold, Movies OK and &Pictures.