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Tag: Rishika Lulla Singh

  • Eros Now Prime will be a destination for English-Language Content

    Eros Now signs multi-year deal with NBC Universal

    By A Correspondent

     

    Eros Now has announced the expansion of its content strategy with the upcoming launch of ‘Eros Now Prime’. Eros Now will soon layer the Eros Now base service with an extensive English-language content offering consisting of over 2,000 hours of programming.

     

    The first partnership for Eros Now Prime is a strategic multi-year deal with NBC Universal International Distribution.

     

    As part of this agreement, Eros Now subscribers in South Asia will have access to some of the most talked about series from NBC Universal, in addition to the existing Eros Now library, which is comprised of over 12,000 movie titles, original shows and music, as well as short-format content through Quickie, Eros’s short format video content offering.

     

    Said Rishika Lulla Singh, Chairman & CEO- Eros Digital: “With growing focus on regional language and local content to cater to the next billion user market, we are addressing users who increasingly view themselves as ‘global citizens’ and aspire to connect with places, people, and ideas beyond their locale. This will influence the persistence of English-language content, films, music consumption and networking on social media,” adding: “Both entities have created path breaking content masterpieces which have truly entertained our esteemed audiences. This agreement between Eros Now and NBCUniversal plays to each partner’s individual strength and the consumer is the ultimate winner. We are confident that this collaboration will be a fruitful one, supporting our strategy to continue to scale our business and create value for all our stakeholders.”

     

    Added Belinda Menendez, President & Chief Revenue Officer, Global Distribution and International, NBC Universal: “We are delighted to collaborate with Eros Now as an OTT partner for the South Asia market. This new deal will not only bolster their existing portfolio of premium content, but it also ensures that their viewers will be able to enjoy NBCUniversal’s vast catalogue of comedy and drama series for many years to come.”

     

     

  • This is a unique association for Microsoft in India in the online video space

    Eros Now collaborates with Microsoft to develop online video platform

    By A Correspondent

     

    Eros Now announced a collaboration with Microsoft  to build a next generation online video platform on Microsoft Azure targeted at its consumers across the globe.

     

    Commenting on the announcement, Rishika Lulla Singh, CEO- Eros Digital, said: “The Online Video market has brought a paradigm shift in the way technology is used and will be used to enhance the customer journey and user experience. We at Eros Now have been the earliest movers in the adoption of technology which is a core strength of the brand. The objective and the goal of this collaboration is to ensure we become the primary innovators for the video business and a gold standard for the others to follow. We have immense respect for Microsoft as a company to help us innovate and pave the path for the next generation of online video.”

     

    Added Peggy Johnson, Executive Vice President, Microsoft, Corp: “As an innovator in on-demand video, Eros Now has been transforming the way millions of people access and consume content. By using our combined expertise across technology and media, we have an opportunity to build on that foundation and re-imagine entertainment for the rapidly growing audience of digitally-connected consumers in India.”

     

    Said Anant Maheshwari, President, Microsoft India: “India is one of the fastest-growing digital entertainment and media markets worldwide, driven by the growth in online video content.  AI and intelligent cloud tools will be the next drivers of the media business and will impact everything from content creation to consumer experience.  We are very excited to work with Eros Now to redefine the online video watching experience for consumers.”

     

     

  • It analyses their content preferences, across 16 Indian cities

    KPMG-Eros Now OTT report maps consumption habits of Indian viewers

    By A Correspondent

     

    KPMG India and Eros Now launched the report, ‘Unravelling the digital video consumer: Looking through the viewer lens’, to check the consumption habits of Indian OTT viewers and their content preferences, across 16 Indian cities.

     

    Said Girish Menon, Partner and Head Media & Entertainment, KPMG in India,: “The online video consumer in India has evolved in a significant way in the last couple of years. With consumption now going mass and viewers spending close to 8.5 hours a week on online video, we see a homogenous pattern of consumption emerging cutting across age groups, income levels and professions. Our report also touches upon the future of this consumption evolution, and how online video could potentially disrupt traditional distribution in the coming years. This represents a large opportunity for platforms to tap into the ever expanding universe of digitally connected Indians.”

     

    Added Rishika Lulla Singh, Chief Executive Officer, Eros Digital: “India is one of the fastest growing entertainment and media market globally and is expected to keep that momentum. As data and digital infrastructure has become exceedingly accessible even in small cities of India, the market for OTT has widened enormously. At Eros Now, we strive to constantly engage the existing consumers and expand our reach by offering new and innovative services.”

     

    Key insights from the Indian online video consumer-survey include:

    :: The Indian OTT viewer spends more approximately 70 mins/day on online video platforms, with a consumption frequency of 12.5 times a week i.e. more than once a day. Viewers are also accessing ~2.5 platforms at a given time. While the customer sets are fairly heterogeneous, there is a trend of homogeneity that was observed in terms of consumption frequency and duration across age groups, income levels and genders.

    :: Indians continue to love their movies and movie related content; 30% of the respondents prefer watching movies on OTT platforms.

    :: Original content is fast emerging as an important category, with close to 10 per cent respondents alluding to preference for the same. This is significant given the limited supply on original content on platforms at present, as compared to library content.

    :: Long-form content is gaining traction, while short form content continues to remain relevant, especially to cater to the millennial audience.

    :: 30 per cent of the respondents prefer watching content in languages other than Hindi and English. The preference for content consumption is significant in the native languages across large parts of the country, with south India observed to be the most loyal to their native tongue.

    :: 87 per cent of the respondents consumed content on their mobile phones, with nearly 28 per cent of the respondents consuming content during the traditional office hours of 10 – 6pm. Online video in India is truly an ‘Anywhere Anytime’ phenomenon.

    :: Three out of 10 users are watching online video on telco platforms, outlining the importance of the medium in terms of distribution. Integrated telco billing is one of the factors that is likely to help drive VOD subscriptions in the future

    :: Freshness and uniqueness of content the key determining factors for installation and uninstallation of apps, as well as respondents subscribing to platforms; 87 per cent of the respondents install an app considering the quality of content

     

  • The initiative will cut the air pollution and expense for fuel to generate electricity

    Eros Now partners Veriown Global to bring digital entertainment to rural India

    By A Correspondent

     

    Eros Now has announced a partnership with Veriown. Through this alliance, Eros Now powers Films, Originals and other content on ‘The Connect’, a product designed and conceptualised by Veriown.

     

    Commenting on the announcement, Rishika Lulla Singh, Chief Executive Officer, Eros Digital, said: “Eros Now has always been a pioneer in carving new dimensions to enhance its audiences’ lifestyle. ‘The Connect’ aims to improve lives by not only providing electricity but also a wide range of digital content for entertainment. This technological advancement and innovative solution is a market first. It will also help in building a digital ecosystem by fulfilling the demand for entertainment in remote villages of rural India in line with our promise of penetrating deeper in Tier 3 and 4 markets. The service acts as a sense of safety and security during the night and works towards enhancing social status by giving consumers access to entertainment and educational content.”

     

    Added Wael Aburida, CEO, Veriown Global Inc: “Since its inception, Veriown has focused on improving the lives of those with the least access by bringing them into the digital economy through our Connect. By partnering with Eros Now, we expand on our mission to bring the 4Es, Energy, Education, Entertainment and E-Commerce to rural India. We believe the partnership will bring substantial engagement with our customers and open new markets for both our companies.”

     

     

  • Virgin Media customers get access to the largest library of Indian cinema

    Eros Now announces integration deal with Virgin Media

    By A Correspondent

     

    Eros Now has announced an integration deal with broadband company, Virgin Media. The integration deal will provide Virgin TV customers in the United Kingdom direct access to Eros Now’s library of 12,000 films, original web-series, music, and short-format content through Eros Now Quickie.

     

    Commenting on the integration deal, Rishika Lulla Singh, CEO – Eros Digital said: “With increasing consumption of cross border content and popularity of Indian films, we are excited to announce our collaboration with Virgin Media. Eros Now is the largest South Asian Video Service with close to 16mn paid subscriber’s world over and the United Kingdom is one of our primary international markets. We are happy to cater to this growing community with best of Indian content and remain focused on expanding our global presence by exploring opportunities to connect with local audiences.”

     

    Added David Bouchier, Chief Digital Entertainment Officer at Virgin Media: “We designed our V6 TV box to work seamlessly with on-demand apps such as Netflix and to maximize the power of our fibre network for instantaneous access to the limitless programming available on demand. The addition of the Desi apps further strengthens our lead in the on-demand viewing experience”

     

     

  • He will be spearheading brand marketing initiatives of the studio and digital business

    Eros Intnl appoints Manav Sethi as Group CMO

    By A Correspondent

     

    Eros International announced the appointment of Manav Sethi as Group Chief Marketing Officer. He will be spearheading brand marketing initiatives of the studio and digital business, including Eros Now. He will work closely with Rishika Lulla Singh and Kishore Lulla in this role.

     

    Said Singh who is CEO – Eros Digital: “We are delighted to have Manav join the leadership team at Eros. The impact of digital technology on media consumption is growing at a rapid space, making this sector one of the most exciting in present times. With Manav’s exceptional experience in media & entertainment space as well as an extensive global network of relationships, we look forward to further capitalising our expansion strategy for digital and studio business. On behalf of team Eros, I wish him all the best and welcome him to the team.”

     

    Added Sethi: “This is an exciting time for the media and entertainment space along with changing digital landscape and OTT revolution. Eros International is an established global player and has been ahead of the curve in content innovation and technology, dominating the market share globally. I am thrilled to have the opportunity to join this amazing team to accelerate Eros’ growth as we continue to define the future of entertainment industry.

     

     

  • The association will enable advertisers to directly monetize on Eros Now’s video platform

    Eros Now announces partnership with InMobi

    By A Correspondent

     

    Eros International has announced that its OTT platform, Eros Now, has partnered with InMobi, a global provider of enterprise platforms for marketers.

     

    Commenting on this association, Rishika Lulla Singh, CEO, Eros Digital, said: “With the advertising landscape transforming into immersive engagement, brands can now leverage deep story-telling to collaborate with the audience. The digital penetration is seeing an incremental growth across cities in India and the consumer is increasingly spending much more time on their mobile devices than they did a few years ago, making it one of the most sought-after platforms for advertising. We are happy to join hands with one of the leading advertising platforms in India and aim to continue providing a seamless experience to all our subscribers.”

     

    Added Naveen Tewari, Founder and CEO, InMobi: “Our association with Eros Now marks an industry first partnership in the OTT space which is the next big thing after the app economy. It will be a trendsetter in many ways. Our distinction lies in our core business which centers around the primary screen – Mobile; making this an organic progression for us, and that’s where our decade-long expertise also comes at play. Our full-stack mobile OTT solutions hinged on in-app and our video-first platform will not only allow for deep brand integrations but will improve the overall efficacy of content monetization, driven through Eros Now’s original video content.”

     

     

  • This association allows users to browse through over 20,000 hours of original Indian content in over 10 languages

    Dialog Axiata announces content partnership with Eros Now

    By A Correspondent

     

    Sri Lankan connectivity provider Dialog Axiata PLC has announced a partnership with Eros International to launch its video OTT platform, Eros Now.

     

    Speaking on the launch, Mangala Hettiarachchi, Senior General Manager – Global and Content Services, Dialog Axiata PLC said:“Dialog has always strived to provide customers with the best video experience on the best streaming network in Sri Lanka. Dialog ViU has allowed approximately 1 million customers to access the best of local, regional and international entertainment, and we are proud to exclusively partner with Eros Now, to give Dialog ViU users further access to an impressive content catalogue of Indian blockbusters.”

     

    Commenting on the partnership, Rishika Lulla Singh, CEO, Eros Digital said:“We are delighted to announce our arrival in Sri Lanka with our partner Dialog Axiata PLC. This partnership will help us offer the subscribers in Sri Lanka a one-stop-shop where they can watch a wide variety of Indian language, Bollywood and regional content. Sri Lanka is a growing market for digital entertainment and we truly believe that Eros Now’s extensive content bouquet will appease the audiences increasing entertainment demands.”

     

     

  • Users will also have access to Eros Now’s exciting features including full length movies, thematic curated playlists and multi-language subtitles for movies

    Eros Now collaborates with Foxxum

    By A Correspondent

     

    Eros International has announced that its OTT platform Eros Now has forged a strategic partnership with Foxxum, a leading provider of Smart TV solutions, to provide its vast library of premium content on the Foxxum TV app store worldwide.

     

    Through this association, Eros Now continues its global expansion. Apart from the extensive catalogue of Bollywood and regional language films, music videos, TV shows and original shows will be pre-integrated on Foxxum’s Smart TV store and made available to their millions of users across a wide range of devices worldwide. Users will also have access to Eros Now’s exciting features including full length movies, thematic curated playlists, multi-language subtitles for movies, music video playlists, regional language filters, video progression and access to a watch list of titles.

     

    Commenting on the partnership, Rishika Lulla Singh, CEO, Eros Digital said: “Launching Eros Now on Foxxum, one of the finest Smart TV platform solutions providers, reinforces our presence and our reach strategy worldwide. We continue to work toward providing the best of Indian entertainment across multiple screens and seamless user experience by being platform agnostic.”

  • A first-of-its kind video marketplace, Wynk Movies offers a specially curated library of thousands of movies and other popular videos

    Bharti Airtel partners ErosNow for Wynk Movies

    By A Correspondent

     

    Bharti Airtel Limited (“Bharti Airtel”) announced a partnership with ErosNow, the cutting edge OTT (Over-the-top) Bollywood entertainment network of Eros International Plc, the NYSE-Listed leading global company in the Indian filmed entertainment sector, for its carrier agnostic mobile application – Wynk Movies.

     

    A first-of-its kind video marketplace, Wynk Movies offers a specially curated library of thousands of movies and other popular videos from host of partners including ErosNow. With this partnership, users of Wynk Movies can access ErosNow’s premium Bollywood content offering thousands of new and classic Bollywood movies. ErosNow also offers a vast selection of audio and song videos, television content and ErosNow originals in the form of drama series with young and contemporary themes. While the app content can be accessed across 2G, 3G, 4G and Wi-Fi services, users can enjoy the app best on 4G given its seamless internet capability.

     

    Kartik Sheth, CEO – Wynk said, “We always partner with the best and are confident that having Eros’s premium content as one of channels on our app will help drive faster adoption for video services in the country. As smartphones penetrate deeper leading to a surge in the consumption of videos on mobile, Wynk Movies will further empower users to seamlessly access the best of video content on the move”.

     

    Speaking on the collaboration, Rishika Lulla Singh, CEO Eros Digital said, “Armed with our content library and first mover advantage, our vision for ErosNow is to fulfill the growing consumer need for endless premium entertainment on-demand and on-the-go, whether on their smartphones, tablets, laptops or internet enabled devices. An important part of our strategy is to be platform-agnostic and we are delighted to tie up with Airtel, a leading player in its space and a front runner in the 4G revolution where we believe our content and distribution synergies will create a win-win consumer proposition.”

     

    Kumar Ahuja, President – Business Development, Eros International added, “ErosNow has already garnered over 19 million registered users worldwide for ErosNow and we believe our integration with Airtel for their Wynk Movies platform will further give momentum to our customer acquisition strategy”.