MxMIndia

Tag: Rishi Srivastava

  • Planting a tree for every Tata AIA term policy bought

    Tata AIA partners Republic Media for a green future

    By A Correspondent

     

    With Protection as the main purpose, Tata AIA Life Insurance has launched Rakshakaran Hero initiative, along with Republic Media Network, wherein Tata AIA will plant a tree for every term policy bought. This co-opts policyholders for a collective aim of protecting future generations.

     

    Said Rishi Srivastava, MD & CEO Tata AIA Life Insurance on the occasion: “Being a part of the Tata group, our work is guided by the purpose of serving society through greater Protection. Financially securing families while protecting the environment blends our purpose with a larger societal goal. We celebrate the heroism of our policyholders in taking the firm step of protecting their families by planting a tree on behalf of each of them and extending this protection to the environment. I am encouraged and delighted by the response from the policyholders and this has charged our organisation to spread Protection further.”

     

    Added Republic Media Network’s Group CEO Vikas Khanchandani: “Republic is committed to partners on building projects with strong purpose that drive positive change and impact. Climate sustainability is a pressing concern and initiatives like Rakshakaran Hero are important for addressing the concern at an institutional level. We are delighted to partner with TATA AIA Life Insurance on this noble initiative and will extend our full reach and capabilities to popularise Rakshakaran Hero.”

     

     

  • The mandate was awarded following a multi- agency pitch

    FCB Ulka awarded integrated mandate for Tata AIA Life

    By A Correspondent

     

    FCB Ulka has announced the bagging of the integrated creative mandate of Tata AIA Life Insurance to its portfolio.

     

    Speaking on the occasion, Rishi Srivastava, Head Proprietary channel and Marketing  – Tata AIA Life Insurance said: “We are delighted to have FCB Ulka on board with us as our advertising and communication partner. We are looking at an integrated approach for brand communication and we believe that FCB Ulka has the maturity and relevant experience to help us take our communication to the next level.”

     

    Kulvinder Ahluwalia

    Commenting on the win, Kulvinder Ahluwalia – President – Mumbai, FCB Ulka, said: “We are thrilled to have won the integrated communication mandate for Tata AIA Life! This win is all the more special as it strengthens our association with the Tata Group. At FCB India we believe in ideas that constantly evolve, ideas that are Never Finished. And it was a demonstration of this very philosophy, anchored on a compelling positioning platform, that led to creative which was fresh and distinctive from anything done in the category. We look forward to partnering Tata AIA and creating many more Never Finished ideas in times to come.”

     

    Keegan Pinto

    Added Keegan Pinto - Creative Head – FCB Ulka (West) and National Creative Director: ‘’We are extremely excited to welcome Tata AIA Life to the family. This journey began on a high note with the #LoveUnconditionally campaign months ago, a campaign that I believe took a leap forward from conventional insurance advertising. Now, we have the opportunity to work with Tata AIA Life to create a brand that pushes the envelope in the world of insurance advertising and I couldn’t be more kicked. ‘’

     

     

  • The campaign captures the essence of protection and the responsibility that consumers have towards their loved ones

    Tata AIA reveals what it takes to ‘Love Unconditionally’

    By A Correspondent

     

    Tata AIA Life Insurance has launched its new brand campaign ‘Love Unconditionally’. The campaign portrays term product as an act of selfless love since the purchaser of the product will never get any benefit for his or her own self. The campaign captures the essence of protection and the responsibility that consumers have towards their loved ones.

     

    The digital only campaign has been created by FCB India and conceptualised by Tata AIA. Said Rishi Srivastava, Senior VP – Proprietary Channels and Marketing Tata AIA Life Insurance: “When you love someone unconditionally, you want to protect them for ever. That is the primary intent captured in our ad campaign.  We want consumers to align with the idea of protection as a selfless act, and how it can potentially keep them safe under any circumstance. This campaign reinforces our commitment to being the pre-eminent protection provider. This is in line with our business strategy as we want to bring as many people as possible under protection cover. We partnered with FCB India for this campaign, who have beautifully captured and portrayed the right sentiment via the campaign.”

     

    Added Keegan Pinto, Creative Head (West) and National Creative Director – Branded Content, FCB India: “Working closely with Tata AIA, we challenged the norms of the category and created a campaign that doesn’t simply talk about protection but goes deeper, by talking about why we protect our family… Because we love them unconditionally. The idea is that because we ‘Love Unconditionally’, we want to make sure that our loved ones are protected even when we aren’t around. We decided to create film that strays from the conventional expressions of care and protection that are so strongly associated with the category and create a thrilling film about a man who is willing to take a beating so his wife can protect herself even when he isn’t around. The whole build-up of the film has a tone of action and suspense with the actors in it carrying out real stunts, using real self-defence techniques. A jingle based on the idea of ‘Love Unconditionally’ was also created specifically for the campaign. It is what causes the change in tonality in the film, from a thriller to a romance. From what seems like a story of a woman being attacked to one about a woman being trained because she is loved,”.