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Tag: Rishi Kajaria

  • The film titled ‘Freedom 3.0’ showcases latest designs of faucets and sanitaryware

    Ranveer-Anushka star in Kerovit campaign

    By Our Staff

     

    Kerovit, faucets and sanitaryware brand from the house of Kajaria, has launched a new TVC featuring actors Ranveer Singh and Anushka Sharma. The latest film, titled ‘Freedom 3.0’, carries forward the brand’s expression ‘Kerovit is Freedom,’ emphasizing the fact that a bathroom is a place where a person feels free the most to express their inner emotions.

     

    Said Rishi Kajaria, MD Kajaria Bathware Pvt Ltd and JMD of Kajaria Ceramics: “We believe that Ranveer Singh has always embodied the feeling of ‘freedom,’ and the common thread of craziness, style, and uniqueness. This makes us the perfect match. The brand personality of Kerovit is young, bold, and lively, it is versatile and in branding terms, has the ‘Everyman’ personality, that makes it very  relatable, friendly, and approachable for consumers. The same goes for Ranveer Singh – he aptly personifies the brand.”

     

     

  • It will use including digital, outdoor, television and cinema to promote the brand

    Kerovit launches new brand campaign with Anushka Sharma

    By A Correspondent

     

    Kerovit, sanitaryware and bath solutions brand from Kajaria announced the launch of new brand campaign with actor Anushka Sharma including digital, outdoor, television and cinema to promote the brand.

     

    Commenting on the new campaign, Rishi Kajaria, Joint Managing Director – Kajaria Ceramics, said: “Kerovit’s campaigns have struck a chord with our young consumer base and helped make Kerovit a well-known brand name in the country. Kerovit products are Made in India and is of the highest global standards. Kerovit is a young, fun and stylish brand and with our brand-new campaign, we’re growing in every way –  the scale, the reach, the idea and the freedom, everything is greater than before. We are ecstatic to have Anushka as our brand ambassador and she has done a fabulous job in this TVC. Going ahead, I’m positive we will win more hearts across the country with our remarkable range of bathware solutions”

     

    Added Rondeep Gogoi, ECD, Crayons Communications: “Kerovit Is Freedom, is a massive idea and therefore extendable. However, the challenge was to maintain the surprise element keeping the same idea alive. Portraying Anushka as a cop helped us do that. It is a fun ad campaign and resonates with the brand’s youthful appeal.”

     

     

  • Akshay Kumar, symbolically showcases Kajaria’s presence across India and how the brand is deep rooted into its diverse culture and tradition

    Kajaria Ceramics unveils second leg of brand campaign featuring Akshay Kumar

    By A Correspondent

     

    Kajaria Ceramics has launched a new ad campaign with its official brand ambassador Akshay Kumar. In line with the vision of ‘Make in India’ and taking forward last year’s brand campaign theme, Kajaria has come up with a new TVC which highlights the deep rooted India connection of the brand.

     

    Running after a drifting kite, crashing a Bengali wedding to running on the streets of Rajasthan and reaching to Kerala’s traditional snake boat ride, Akshay Kumar, symbolically showcases Kajaria’s presence across India and how the brand is deep rooted into its diverse culture and tradition. We didn’t see any disclaimer that it could be dangerous to chasing a drifting kite, running on the streets, et al, but there are others who can review this.

     

    Speaking on the launch of its new campaign, Rishi Kajaria, JMD- Kajaria Ceramics, said: “At Kajaria we reiterate the fact that we are a brand that is Indian first and a business later. It is our primary goal to keep contributing to transforming India into a better and more beautiful country. We are very happy to continue our association with one of the most grounded celebrity of today – Akshay Kumar, who symbolises our brand philosophy. This simple yet heartwarming ad campaign is sure to appeal to every Indian.”

     

     

  • Aims to become Top 5 player in the bath solutions space by 2020

    Kerovit leans on Anushka Sharma to promote brand offering

    By A Correspondent

     

    Kajaria Ceramics through its subsidiary Kajaria Bathware Limited has launche a 360-degree marketing campaign with Anushka Sharma who was recently announced as brand ambassador.

     

    Commenting on the new campaign, Rishi Kajaria, JMD- Kajaria Ceramics said, “The new India is confident and is ready to walk in step with the best in the world. Anushka Sharma is a very popular Bollywood actress and her style and skills have been appreciated by the audiences across the country. We are happy to do our first major campaign with Kerovit when the interest in her is at a nationwide high. With superior products and pan India presence, we are looking to double our topline by 2020 becoming an industry leader in the sanitary ware and bath solutions market.”

     

     

  • Ropes in Bollywood star – Akshay Kumar as its official brand ambassador exemplifying brand’s philosophy – ‘Desh ki mitti se bani tile se desh ko banate hain

    Kajaria Ceramics celebrates spirit of India in latest campaign

    By A Correspondent

     

    Kajaria Ceramics launched a brand campaign with Bollywood actor Akshay Kumar. The actor will also be associated with Kajaria as its official brand ambassador and will be seen starring in Kajaria’s upcoming advertising and print campaigns.

     

    Speaking on the launch of the TVC campaign and Akshay Kumar’s association with the brand, Rishi Kajaria – Joint Managing Director, Kajaria Ceramics said, “Our new TVC campaign is a reflection our brand philosophy– Desh ki mitti se bani tile se desh ko banate hain”and brings forth our commitment to serve the nation. We hope that this film touches the heart of every Indian all over the world. Akshay fit the image perfectly well.  We are extremely thrilled to have him on-board and we are confident that this partnership will be mutually rewarding and we look forward to a journey together.”

     

    The campaign will unfold with a 360-degree outreach and engagement plan across media vehicles. The brand will have a significant presence across digital, retail, radio, print, cinema and TV.