MxMIndia

Tag: Rishi Jaitly

  • It will pioneer the conversation few are having in India: The importance of well-being and productivity in leading meaningful lives

    Thrive Global launches its online portal in India

    By A Correspondent

     

    Thrive Global India has launched its media platform, in partnership with Times Bridge. Thrive’s website thriveglobal.in, and its social media channels will present stories—including videos and podcasts—and science-based solutions to inspire and engage India’s new digital audience.

     

    Arianna Huffington

    Said Arianna Huffington, Founder and CEO of Thrive Global: “I believe that, more than any other place in the world, India has the answers to what I see as the biggest question of our time: how we work and live in an age when change is exponentially faster and technology has permeated every aspect of our lives. It is my hope that India can take the lead in answering this question, not only for Indians but for everyone around the globe.”

     

    Added Rishi Jaitly, CEO of Times Bridge: “In today’s time, personal well-being holds a crucial place. The introduction of Thrive Global India’s media platform will stimulate a conversation around well-being in India, rejecting the myth that burnout is the price we must pay for success. With conversation around physical, mental, emotional self & improve both well-being and performance, this platform is one of its kind.”

     

     

  • The former India Twitter head will join Times Global Partners as CEO

    @rsjaitly to join @timesglobal

    By A Correspondent

     

    It was only appropriate that the announcement and the detailing was done via Tweets. After all, we are talking about the man who set up Twitter in India, and has possibly been living his life in 140 charcters… over the last four years at least.

     

    So here are tweets, as he posted them:

    > Today, I’m excited to share I’ll soon be joining Bennett Coleman and the Times Group, India’s largest media company, as CEO of @TimesGlobal!

    > At @TimesGlobal, we’ll invest in & partner with world-class tech/media companies to help them realize their India opportunity more fully.

    > We’ll build on the success Bennett Coleman & @TimesInternet have had partnering with @uber @Airbnb @coursera @VICE @HuffingtonPost & others.

    > India is the world. Every element of the human condition, every wave of civic change, every business possibility exists in India at scale.

    > To win India is to win everywhere. No matter your story/cause/business, success in India begets success everywhere, esp in the Global South.

    > I’m looking forward to bridging the best ideas from the world’s entrepreneurial centers into India and to sharing insights back to the world

    > I’m grateful to be able to draw on my experiences, and those of others, along w/ the unmatched resources of the Times Group to create value.

    > I’m from NY so am allowed to quote Sinatra: I’ll make a brand new start of it, If I can make it there I’ll make it anywhere, it’s up to you!

     

    The profile on his Twitter page reads: searching for my treasure. addicted to place. in awe of the untapped power of people. inclusive tech, engagement, storytelling. soon: ceo @TimesGlobal

    Hmmmm!

     

  • Taranjeet Singh continues to be Business Head for India and remains the key client contact for Indian brand marketers and advertisers

    Parminder Singh too quits Twitter, Maya Hari is new India boss

    By A Correspondent

     

    Parminder Singh
    Maya Hari

    Maya Hari is Twitter’s new Managing Director of Southeast Asia and India replacing Parminder ‘Parry’ Singh who announced his decision to move on via tweets on Thursday. “We thank Parminder Singh (Parry) for his contributions and leadership over the past three years at Twitter. He has been instrumental in setting up a strong business foundation across Southeast Asia, India and MENA, including some of our most promising emerging markets,” an official statement noted. “Parry felt now is an appropriate time for him to pursue other passions and work on his next adventure to help a content-based startup in Singapore and India. Over the next month, he will be closely involved in transitioning the business to the new leadership for continuity and momentum.” “Fortunate to have worked with amazing clients & partners driving innovation, setting the agenda. Treasure the partnership & friendship!” Singh tweeted, adding: “Next steps – explore disruptive models to add value to Digital Content in Asia & step up pace to use technology for good!”

     

    Meanwhile, Twitter has announced a sales restructuring process with the MENA region now part of its EMEA business, while Southeast Asia & India remain part of Asia Pacific, headed by VP Aliza Knox. Hari will report to Aliza Knox. She previously managed Twitter’s Ads Product Strategy and Adoption for Asia Pacific, MENA and Latin America. “Look forward to driving Twitter’s growth and business in SE Asia and India,” Hari tweeted.

     

    Meanwhile, for India, Taranjeet Singh continues to be Business Head for India and remains the key client contact for Indian brand marketers and advertisers.

     

    It is not known whether Singh is going to be joining Rishi Jaitly who had also announced his resignation earlier this week, but the two exits in close succession have led to discussions on the stability in the microblogging giant’s India operations. Watch this space for more.

     

  • Earlier today, a few tweets from his id (@rjaitly) noted of his moving on for "new opportunities, same mission". He will stay on till end-Nov

    Rishi Jaitly quits Twitter

     

     

    Rishi Jaitly, who led Twitter’s rapid expansion into India, and now Vice President – Asia Pacific and Middle East North Africa is moving on from the leading digital organisation.

    Confirming the development, a Twitter India spokesperson said: “We thank Rishi Jaitley for his contributions, entrepreneurship and leadership over the past four years at Twitter. He was our first person on the ground to bring Twitter into the high-growth Indian market… he has created bold, strategic partnerships to enter and grow new markets for Twitter and has successfully built up our media partnerships teams across the Asia Pacific and Middle East. He led our efforts to make Twitter the national zeitgeist for millions of users across the Asia Pacific and Middle East, as well as the place that TV and media organisations, government agencies, sports bodies, entertainment companies and influencers go to publish their content first and engage with their audience every day, including Twitter’s first international livestreaming deal for the Melbourne Cup in Australia.”
    Jaitly will continue with the organisation till later this month, added the spokesperson. “There will be a smooth transition as his last day is in late November after which he will move back to the US, but will remain engaged in India, as he pursues new opportunities to harness the power of technology and scale of mass media to empower voices, particularly in emerging markets.

    Earlier today, Jaitly informed the fraternity of the news via his Twitter handle @rjaitly:

    Today, after 4 years of user/business momentum in India & the region, I’m sharing my intention to move on to new opportunities, same mission

    — Rishi Jaitly (@rsjaitly) November 1, 2016

    And this one:

    My mission remains the same: harness tech/media’s scale to connect users/citizens to their voice/agency/leadership in places they care about

    — Rishi Jaitly (@rsjaitly) November 1, 2016

  • Platform to engage viewers & newsmakers through Twitter

    India Today TV launches Town Halls with Twitter

    By A Correspondent

     

    India Today Television in an exclusive partnership with Twitter, will be conducting Town Halls on the social media platform. The Twitter Town Halls will give an opportunity to followers on Twitter to engage with News makers, opinion makers and other eminent personalities. The Twitter followers can tweet their questions and the personality/guest will respond to the same during the Town Hall. This will be aired on India Today Television. The partnership also extends to the group’s Hindi news channel AajTak for relevant guests.

     

    The India Today Group and Twitter have already aired successful Town Halls with superstars Shahrukh Khan and Kamal Hassan. The third episode in the series featuring Sri Sri Ravi Shankar will be aired this week-end.

     

    Speaking on the partnership, Kalli Purie, Group Editorial Director, Broadcast & New Media, India Today Group said, “Our sole objective through social media is to engage our followers and viewers in a dialogue on issues of national and global importance. Twitter Town Hall is a great format to ideate, debate and celebrate the spirit of freedom of expression. We trust that our social media followers are equally well informed to ask the right questions of their leaders. We will be rolling out many such templates to empower our end users”.

     

    Rishi Jaitly, Vice President – Media for Asia-Pacific, Middle East and North Africa, added on the partnership “Twitter Town Halls have been used by global business and political leaders to connect with their followers and audiences at large for some time now. Twitter is the only platform in the world that is public, conversational, and real-time. The beauty of the platform is that it allows users to engage with influential personalities from different walks of life, and gives them a voice to be heard. This Twitter Town Hall will give users a chance to talk to and engage with influential icons and leaders from different walks of life for the first time.”

     

  • Viral Jani joins Twitter as Head of TV Partnerships for India, will spearhead strategic collaboration with TV channels to increase their audience engagement on Twitter

    Twitter India strengthens leadership with new appointment

    By A Correspondent

     

    Viral Jani

    Twitter India has appointed Viral Jani as Head of TV Partnerships, who will be based at the company’s office in Mumbai. As part of his new role, Viral will work closely with the complete TV ecosystem of broadcasters, production houses and audience measurement systems to make Twitter the second screen to TV in India.

     

    Viral’s main responsibility will be to forge strategic partnerships with broadcasters to help channels amplify their message, drive more viewers, and generate more user engagement with their content on Twitter. He aims to lead  this social TV movement in India in two ways: by bringing the best content from TV channels to Twitter’s platform for live, public conversations, while enabling Twitter as an incredible video and visual-driven storytelling platform to drive tune-in and audience engagement for the TV channels.

     

    Moving forward, Viral is keen to position Twitter as the largest virtual couch for viewing TV content in India, and facilitate broadcasters to use the full suite of Twitter’s products such as Twitter native video, Twitter Amplify, Vine, Periscope, SnappyTV and TV analytics. The real magic takes place, Viral believes, when brands follow a thorough content-driven strategy to optimise on the Twitter+TV experience. Each of the Twitter TV products boosts viewer engagement and helps provide unique Twitter content surrounding a TV show – Tweets, photos, videos, live chats with on-air talent, Twitter polls, and behind-the-scenes Periscope videos. Twitter is complementary to the full experience of a TV channel today, and each Tweet is an opportunity to strengthen relationships with the TV audience.

     

    Rishi Jaitly, Vice President, Media, Asia Pacific and Middle East, Twitter said, “Twitter is the ultimate companion to television and we have invested considerable time and effort in partnerships with TV broadcasters worldwide to ensure they are able to amplify the live, public conversations about their shows on our platform. In his new role, Viral will expand Twitter’s leadership and footprint in the social TV market in India, prioritising TV partners that drive audience engagement and growth.”

     

    With more than 12 years of experience in the media industry, Viral has previously worked at broadcasting group Times Television Network, where he was instrumental in building a strong social media presence for their channels – Times Now, Zoom & ET NOW, in addition to managing the portfolio of content strategy and audience insights for their TV Business. Under his leadership both entertainment and news verticals of Times Network achieved the best in class engagement on Twitter and other social platforms.

     

  • ZipDial has built a mobile platform that lets people follow and engage with content across all interfaces

    In a first in India, Twitter acquires ZipDial

    By A Correspondent

     

    Twitter announced that it has reached an agreement to acquire ZipDial (@zipdial), its product partner based in Bangalore, to make Twitter even more accessible to people around the world. This is Twitter’s first ever acquisition in India.

     

    Christian Oestlien, VP of Product, Twitter explains, “Over the next several years, billions of people will come online for the first time in countries like Brazil, India and Indonesia. For many, their first online experience will be on a mobile device – but the cost of data may prevent them from experiencing the true power of the Internet. Twitter, in partnership with ZipDial, can make great content more accessible to everyone.”

     

    ZipDial has built a mobile platform that lets people follow and engage with content across all interfaces. The user experience combines SMS, voice, mobile web, and access to mobile apps to bridge users from offline to online. For example, through ZipDial, it’s easy to engage with a publisher or brand by making a toll-free “missed call” to a designated phone number. The caller will then begin receiving inbound content and further engagement on their phone in real time through voice, SMS or an app notification. These interactions are especially appealing in areas where people aren’t always connected to data or only access data through intermittent wi-fi networks.

     

    ZipDial’s platform has engaged nearly 60 million users with hundreds of marketer clients, including the world’s leading brands and media companies. The platform’s unique model of engaging users while “offline”enables ZipDial to personalize the experience and content in ways that are not possible on traditional online platforms.

     

    Valerie Wagoner, Founder and CEO, ZipDial explains, “More than half of the world’s population live in emerging and newly developed markets, and these consumers use their mobile phones differently. We build for them. ZipDial’s innovative platform has already scaled across South Asia, Southeast Asia and Africa, where we operate. We are thrilled to expand our impact to a global level with Twitter.”

     

    Rishi Jaitly, Market Director, India and Southeast Asia, Twitter said, “We’re extremely impressed with what ZipDial has built and are delighted to welcome them to the flock. In India, our primary mission, which is bolstered by this acquisition, is to help every Indian with a mobile device enjoy a great, relevant Twitter experience. We believe Twitter – a platform invented for SMS and rich in media – is a perfect match for India, a mobile-first country with a celebrated media heritage.”

     

    This acquisition significantly increases Twitter’s investment in India, one of the countries where the company is seeing great growth, and also brings Twitter a new engineering office in Bangalore.

     

  • The two would be creating dual, interactive content for both viewers and followers to be a part of t he conversation

    Times Now, Twitter partner for Election 2014

    By a correspondent

     

    Times Now and Twitter have announced their partnership for the 2014 General Elections being held across the country. The two would be creating dual, interactive content for both viewers and followers to be a part of t he conversation.

     

    For the general elections, Times Now and Twitter will introduce several innovative properties which give a real time, updated picture of public opinion. Times Now will leverage its substantial presence on Twitter to provide the audience with exclusive content created specifically for the platform. This will be in the form of infographics and videos, giving the followers a ringside view of election results with updates throughout the counting day.

     

    There will also be a live sentiment analysis of twitter feeds – and participation of viewers in the debate by inviting them to tweet video questions using the Vive app. This will be done by using the hashtag #IHaveAQuestion. This will enable viewers get an unprecedented opportunity to be a part of the political debate and add their voice to it.

     

    This will be boosted by access to exclusive real-time data from twitter which will be presented to both TV viewers and social media followers in interesting formats – adding an entirely new perspective to the election coverage.

     

    The entire election coverage will use the hashtag #WhoWillFormGovt which will bring together opinion makers and influencers as well as common people on the platform.

     

    Avinash Kaul

    Avinash Kaul, CEO, ET Now, Times Now & Zoom said, “Times Now is one of the few TV channels in India which keeps social media at the heart of content and brand marketing. Content on social media platforms is fully integrated with our TV content and that has worked wonders for us. With this exclusive partnership with Twitter we would like to create a truly unique content proposition for our viewers as the country awaits the results of the largest elections the world has ever seen.”

     

    Commenting on the innovation, Rishi Jaitly, India Market Director, Twitter, said, “Twitter is the world’s leading mobile, real-time information network where users follow, share and experience content that is live, public and conversational. Only on Twitter can people connect with and express their sentiments on issues that will be debated and decisive during this election season. We are happy to see Times Now innovating on Twitter by using our platform extensively to share breaking news, tell inclusive, crowd-sourced stories and offer an interactive, exclusive second-screen content experience.”

     

  • The joint social initiative seeks to encourage users to exercise their core right as a citizen of world's largest democracy, India: to remember to vote

    TOI, Twitter partner to develop social news hub

    By a correspondent

     

    Timesofindia.com and Twitter have joined hands to delight users with a unique integration named ‘Tweet to remember’. The joint social initiative seeks to encourage users to exercise their core right as a citizen of world’s largest democracy, India: to remember to vote.

     

    When a user tweets “@timesofindia [city name]” (like “@Timesofindia Delhi”, they will be guided through a process that easily enables them to add the date for their vote to their calendar on their phone or desktop.

     

    In addition, TimesofIndia.com has developed a Social News Hub, in partnership with Twitter & Frrole. It leverages trend analysis and sentiment analysis via algorithmically filtered tweets to display the latest trends and sentiments around candidates and parties, according to users, with real-time data and millions of data points. The data is beautifully presented with dynamic visualizations, sorted by day or week. The platform offers a new lens to understand the Lok Sabha elections, bringing community feedback as a source of news.

     

    Speaking on these partnerships, Satyan Gajwani, CEO, Times Internet, said, “The social conversation is a new component in today’s news cycle. As a news outlet, Timesofindia.com is always looking for ways to bring new information and new value to its users. With Social Hub, we’re bringing a new perspective that hasn’t been readily visible before, and with Tweet To Remember, we hope to better enable the thriving democracy that powers India.”

     

    Rishi Jaitly, India Market Director, , said, “Twitter is the world’s leading mobile, real-time information network where users follow, share and experience content that is live, public and conversational. During this election season, the Twitter platform has become a vital source of daily information, conversation and communication for citizens and political leaders alike. We applaud Times Internet for innovating on our platform with “Tweet to Remember” and ensuring its audience can use Twitter to add its polling date and additional details to their calendars.”

     

  • The session on ‘Monetization Opportunities in the Multiscreen World’ sought to throw light on how the ecosystem was witnessing an interesting shift in revenue-sharing models and how companies could monetize effectively during these challenging times

    #FF14 Day 2: Need to monetize big in a multi-platform era

    By A Correspondent

     

    There’s a lot that is being said on how the advent of technology has revolutionized the M&E ecosystem. With the emergence of newer technologies and players offering these services, it becomes a challenge to find a balance in providing technology with creativity and content. The session on ‘Monetization Opportunities in the Multiscreen World’ sought to throw light on how the ecosystem was witnessing an interesting shift in revenue-sharing models and how companies could monetize effectively during these challenging times.

     

    The panelists included Sam Balsara, Chairman & MD, Madison World; Satyan Gajwani, CEO, Times Internet Panel; Chakrapani Gollapali, General Manager, Consumer Channels Group, Microsoft India; Neeraj Roy, MD & CEO, Hungama Digital Media; Rishi Jaitly, India Market Director, Twitter; Nikhil Naik, Head – Director, Global Content and Distribution, Vuclip; Karan Bedi, Founder & CEO, Tutorific! and Ramki Sankaranarayanan, CEO, Prime Focus who moderated the session.

     

    Presenting an insightful outlook, Sam Balsara highlighted how the television and mobile will be the only two mediums that will continue to be dominant in the future and how the interplay between the two would result in positive growth of the industry. Balsara said that while television continued to find favour with advertisers, they were gradually waking up to the medium of digital as well. “But advertisers need to be flexible about how the viewer’s see their ads; not just on television but across multiple screens.”

     

    Cautioning the audience, Balsara expressed discontent on how the older norm of doing business was seeing a shift that was not healthy. “The older model of doing advertising was 50-50; half from subscription and half from advertisers. But that has changed of late with more revenues coming from advertisers allowing them to have a greater say in content. It is important that we move back to the old model of 50-50 so that equilibrium is maintained and focus around content remains intact.”

     

    According to Neeraj Roy, it is not true that monetization in India is not up to the mark. “Around Rs 1500-2000 crore is still being directed towards content and that was a very positive sign. But he expressed worry as he said that the monetization exercise was being limited to certain mediums only. The way out is to have a balance in the advertising-transaction ratio, said Roy. With the shift to 4G being imminent, Roy urged content providers to focus on providing content that is high on value as consumers will be willing to pay more provided they get quality content.

     

    Providing a synopsis of his company, Rishi Jaitly said that more than 25 million users use twitter to discover content. Jaitly said that if companies concentrated on investing in value then the monetization will actually go up. “The world today is becoming mobile-first, so content providers needs to work on providing content that is of context and relevant. As a network, our focus would continue to be on fueling public conversation across multiple platforms,” affirmed Jaitly.

     

    Highlighting the scope and challenges faced by his company, Satyan Gajwani said that it was great to see the digital ecosystem in India thriving but the challenge is in delivering content that is high-quality because at the end the customer is going to pay for it. Talking about the issue of piracy facing his portal gaana.com, Gajwani said that the only way to overcome that was by offering such high-value and widespread offering that the user will be forced to come back for anything and everything got to do with music. This will indirectly bring down the number of users going to pirated websites to seek such services.