MxMIndia

Tag: Rishabha Nayyar

  • He replaces Rishabha Nayyar as Chief Strategy Officer

    82.5 onboards Anirban Mozumdar as CSO

    By Our Staff

     

    Anirban Mozumdar
    Anirban Mozumdar

    82.5 Communications announces the appointment of Anirban Mozumdar as Chief Strategy Officer, based in Mumbai. He replaces Rishabha Nayyar, who has moved on from the agency to pursue his interest in academics.

     

    An alumnus of MICA, Mozumdar has over 24 years of experience across India and the South Asian region, in agencies like Leo Burnett, Publicis, DDB, Y&R and ITSA. Over his career, he has worked extensively across the B2C,  B2B and D2C sectors and on popular brands like P&G (Tide, Rejoice, Whisper), Nestle (Maggi, Nestea), Wrigley’s, Philips, Bajaj Auto, Indian Oil, Emami, Thums Up and Maruti Suzuki, among others.

     

    Sumanto Chattopadhyay and Kapil Arora

    Said Sumanto Chattopadhyay, Chairman & CCO: “I’m delighted to welcome Anirban aboard as our national strategy lead. His vast planning experience across categories and countries, his entrepreneurial ability and his understanding of behavioural science are just a few of the assets with which, I am sure, he will enrich our people and our brands.”

     

    Added Kapil Arora, Co-Chairman and CEO: “Anirban has a love for the business that reflects in an almost immediate connection over stimulating conversations, passionate idea exchanges and loud laughs. We’re lucky to have a person of his pedigree and passion, join us, to partner our clients and the 82.5 family, in our growth journey.”

     

    On his move to 82.5 Communications, Mozumdar said: “It is thrilling to be in the thick of brand-building and advertising in these fast-changing times. With a team that makes creativity potent with passion and grit.  I am looking forward to working with Sumanto, Kapil and the entire team at 82.5 Communications, to build business and value for a really exciting set of brands.”

     

  • He will report to Kapil Arora, Co-Chairman & CEO

    Rishabha Nayyar appointed National Strategy Lead of 82.5 Communications India

    By A Correspondent

     

    Rishabha Nayyar

    82.5 Communications has announced the appointment of Rishabha Nayyar as National Strategy Lead. Nayyar will have planning teams across Mumbai, Bengaluru and Delhi reporting to him. He will report to Kapil Arora, Co-Chairman & CEO.

     

    Said Kapil Arora, Co-Chairman & CEO: “Rishabha brings a depth of strategic thinking and grounded-ness that is rare to find today.  His experience and great work across big and small brands, legacy and new age businesses alike, will add not just the requisite strategic firepower for our clients, but also act as a force multiplier to our creative product.   Having been an entrepreneur early on in his career, Rishabha also shares the 82.5 gene of passion for the new.  We’re stoked to have him on board at this exciting phase of our growth journey.”

     

    Added Sumanto Chattopadhyay, Chairman & Chief Creative Officer: “With much of our senior management schooled at Ogilvy, I welcome the fresh perspective Rishabha brings in as an ‘outsider’.”

     

    Nayyar was Executive Director of Brand Strategy at Lowe Lintas, before moving over to 82.5 Communications.

     

     

  • The Brand Communication Conclave is a convergence of the most elite branding and advertising professionals with rich industry experience, addressing a large talent pool of communication professionals

    SIMC hosts Brand Communication Conclave in Pune

    By A Correspondent

     

    Some of the best minds in the field of branding came together to discuss and present key issues, trends and solutions pertaining to the industry at the Brand Communication Conclave hosted by Symbiosis Institute of Media and Communication (PG), Pune recently. Addressing an audience comprising students and academia, the speakers deliberated upon current topics of interest within the domain of advertising and branding through several keynote addresses and panel discussions.

    The event kicked off with Santosh Desai, MD & CEO of Futurebrands India Ltd., reviewing the nuances of the advertising industry and how it functions today. “If advertising has to become successful commercially, it has to build assets,” he said, adding: “The fact that it has chosen to be a service provider and that it can leverage on content creation is a big opportunity.” On a mission to decode whether pitching original ideas is a protected and secure affair, the panel of eminent speakers such as Partha Sinha, Director, South Asia, Publicis, Harshad Lad, Head of Creative Operations, Creativeland Asia and Ajay Jhala, CEO, BBDO debated extensively in the discussion that was moderated by Pradyuman Maheshwari, Editor-in-Chief and CEO, MxMIndia. “Just worry about the ideas you have. The pitch is net practice. Take the idea and give it your own expression,” Ajay Jhala said.

    Sourabh Mishra, Director and Chief Strategy Officer, Bates CHI & Partners India, Rajan Narayan, CEO, Quadrant Communication, Sujit Janardhanan, Vice President, Global Marketing and Corporate Communications and Avik Chattopadhyay, Co-creator, Expereal comprised the second panel for the day, expounding on the future of branding as we know it. The discussion highlighted how the brand is the meaning it creates in the human mind and how it stands as a promise of an experience to the consumer. The consumer of today has a very clear idea of whether he or she will respect or shun a brand. Emphasising this fact, Sujit Janardhanan said: “The brand belongs to the end user. Brands are about data, content and technology. You have to develop content that the user needs, and at various levels in order to engage and personalize.”

    In the age of multiple pool of services, the third panel discussion of the Brand Communication Conclave explored the pros and cons of “The fragmentation of the agency structure.” The panel comprised esteemed stalwarts from across the media industry, such as Rishabha Nayyar, Vice President- Strategic Planning, Lowe Lintas + Partners, Narayan Devanathan, Executive Vice President, National Planning Director, Dentsu India Group and Soumitra Patnekar ,Strategic Planning Director at Grey Group.

    Rishabha Nayyar set the ball rolling by observing that integration primarily meets the need of the clients who prefer integrated agencies for a good outcome. Narayan Devanathan added, “Business is all about turning utility into entertainment. We (agency/media houses/corporations) continue to see ourselves as service providers rather than focusing on ideas.”

    This year, in a bid to facilitate practical learning and industry-student interactions, Symbiosis Institute of Media and Communication (SIMC) conducted a mentorship programme that was the final highlight of the Conclave. The programme had pre-shortlisted student teams interact and build their ideas, with help from designated mentors from the industry. These teams presented their work at the event, showcasing their ideas and creativity on the theme ‘The Great Indian Dream’.