MxMIndia

Tag: Rishabh Verma

  • As Vice President, Marketing

    Havmor appoints Rishabh Verma

    By Our Staff

     

    Havmor Ice Cream, a part of Lotte Wellfood Co. Ltd, has appointed Rishabh Verma as Vice President, Marketing.

     

    Said Komal Anand, Managing Director of Havmor Ice Cream: “We are delighted to have Rishabh Verma on board as our Vice President, Marketing. With his extensive experience and proven track record, Rishabh brings immense value to Havmor Ice Cream. I am confident that together we can build brand’s strong foundation and drive growth to newer heights.”

     

    Prior to joining Havmor Ice Cream, Verma was associated with brands like Biryani by Kilo, JK Foods (Dairy and Snacks), Schmitten Luxury Chocolates, Godfrey Phillips and HCL Info Systems Ltd.

     

  • It has been conceptualised by ADK Fortune – #EkRakhiAur

    Schmitten Moments promotes equality via latest ad campaign

    By A Correspondent

     

    Schmitten Luxury Chocolates has launched its new initaitive, #EkRakhiAur, that urges sisters to tie not one, but two Rakhis to their brothers. The second Rakhi is a promise of respect, where the brother supports the sister to live her life on her own terms.

     

    Said Jayesh Desai, Founder and Chairman of Rajhans (Desai-Jain) Group: “Schmitten is a chocolate for the modern generation. In a category replete with heart-warming campaigns, we want to deliver a mature opinion. It is our aim to initiate change and address societal issues. #EkRakhiAur addresses one of the most pertinent issues of the day – of giving women their due right. #EkRakhiAur is a defining step towards achieving this goal.”

     

    Added Rishabh Verma, Marketing Head of Schmitten “The festival of Raksha Bandhan needs to address the gender inequality that still exists in many Indian homes. Our latest initiative showcases the evolving relationship between a brother and sister through the brand lens. Schmitten wants to have a meaningful role in every special occasion such as that of Rakshabandhan and make these moments memorable.”

     

    Said Akashneel Dasgupta, National Creative Director, ADK-Fortune: “With #EkRakhiAur, we are trying to start a new tradition of equality. A modern brother believes that respecting women starts at home. Which is why the second Rakhi stands for a promise of respect and acceptance of the sister’s freedom. The sister thanks the brother for supporting her decisions. This should be the ideal kind of status-quo between siblings.”