MxMIndia

Tag: Rishabh Pant

  • On preparing today for a secure tomorrow

    Rishabh Pant’s story powers HDFC Life’s campaign

    HDFC Life has launched its latest campaign featuring cricketer Rishabh Pant.

    Said Vishal Subharwal – Chief Marketing Officer and Group Head Strategy at HDFC Life: “Rishabh Pant’s bounceback story is one that inspires us as a nation. India remains largely underinsured, and through this campaign, we hope to encourage people to prioritise securing their futures and protecting their loved ones. We aim to not only resonate emotionally but also raise awareness about the importance of life insurance as a reliable safety net.”

    Added Vikram Pandey, Chief Creative Officer, Leo Burnett, South Asia: “Life can be unpredictable. The only way to ensure a secure future is when you are prepared not only for the wins but also for failures. Our latest film for HDFC Life shares this poignant message with a heartwarming example of the real-life hero – Rishabh Pant, who has fought against all odds for his future. We hope this film will be inspirational to our audiences to plan for their family’s future.”

  • Launches new advanced product, 'Iodex UltraGel+'

    Iodex ropes in Rishabh Pant for new campaign

    By Our Staff

     

    Iodex, a pain relief brand by Haleon (eka GlaxoSmithKline Consumer Healthcare), has launched its new advanced product, ‘Iodex UltraGel+’. Rishabh Pant is brand ambassador for the launch.

     

    Said Bineet Jain, Pain and Respiratory Lead, Area Marketing India Subcontinent, Haleon India: “The new Iodex UltraGel+ will redefine the pain relief landscape with its strong formulation and superior penetration providing all-day pain relief with no smell. With double power, Iodex UltraGel+ is the perfect ally for cricketer Rishabh Pant’s need for all-day pain relief while he prepares for his return to the field. As a heritage brand trusted for many generations, Iodex has always helped Indians achieve their dreams by effectively managing body pains, and this new launch is a testament to this commitment.”

     

  • To drive home the need for Term Insurance

    Rishabh Pant features in HDFC Life campaign

    By Our Staff

     

    HDFC Life insurers has collaborated with Rishabh Pant to create a campaign aimed at driving the need for term insurance. The objective of the campaign is to encourage individuals to financially secure their loved ones against unforeseen circumstances.

     

    The film showcases the real-life story of Rishabh Pant and his journey of realisation. Through the film we see glimpses of his numerous accomplishments, moments of happiness and the experience that taught him the biggest lesson of his life.

     

    Said Vishal Subharwal, Chief Marketing Officer and Group Head – Strategy, HDFC Life: “The film captures the true essence of life while bringing the spotlight on the core benefit of term life insurance. We hope that the powerful real-life story of Rishabh Pant, a role model for many and a world-class athlete, serves as a pertinent example to make one realise the uncertainties of life and the need for financial protection. Most Indian households find it hard to sustain their living standards in the absence of adequate life insurance cover. We sincerely hope that this campaign will educate and inspire more individuals to secure their families with Term Insurance.”

     

    Rajdeepak Das, CEO & Chief Creative Officer, Leo Burnett, South Asia said, “The pandemic has left us with a false sense of invincibility. With this campaign we wanted to reiterate that not everyone gets a second chance at life. The biggest mistake we can make is to not learn from our mistakes and to bring home the message of unpredictability. We drew inspiration from the real-life incident of cricketer Rishabh Pant where he survived a near-fatal road accident. Our campaign breaks the illusion of invincibility and reiterates the importance of financial planning.”

     

  • On Doctor’s Day with Rishabh Pant and Mahima Chaudhry

    Sun Pharma launches nationwide initiative

    By Our Staff

     

    On the occasion of National Doctor’s Day, Sun Pharma launched an initiative, titled #SecondBirthDate, to celebrate and honour the contributions made by doctors.  As a part of this initiative, cricketer, Rishabh Pant and actor, Mahima Chaudhry took the lead and updated their social media handles with a #SecondBirthDate as a tribute to the doctors who have saved their lives.

     

    Said Kirti Ganorkar, CEO – India Business, Sun Pharma: “Doctors play an instrumental role in our lives, offering their expertise, compassion, and unwavering commitment to restoring health and patient well-being. Our #SecondBirthDate initiative is a tribute to the doctor community who have dedicated their lives to the service of humanity. Please join this national movement to extend gratitude to our doctors who truly deserve a collective thank you from all of us, not just today, but every day.”

     

    Commenting on the campaign idea, Rohit Devgun, Executive Creative Director & Kumar Saurabh, Group Creative Director, Ogilvy India added: “One of the most powerful emotions we feel towards our doctors is gratitude – for giving us or our loved ones a second chance at life. An emotion second only to the one we feel for our parents who give us our first chance at life. Sun’s #SecondBirthDate initiative for National Doctor’s Day, channelizes the emotion of profuse gratitude. The campaign uses real-life narratives of public figures who are seen encouraging people to send personalized messages of gratitude to their doctors.”

     

    Said Shekhar Banerjee – Chief client Officer & Office Head, West – Wavemaker: “This activity is very special. In a world where social media serves as a platform for expression & interactions, An action always speaks louder than an Ad. We are happy that Rishabh Pant & Mahima Chaudhry believed in what we are trying to convey and change their date of birth across social handles to mark their second chance at life.”

     

  • He joins other endorsers actor Taapsee Pannu and cricketer Rishabh Pant

    Noise onboards Virat Kohli as brand ambassador

    By Our Staff

     

    Cricketer Virat Kohli has joined actor Taapsee Pannu and cricketer Rishabh Pant as brand ambassador of Noise, the smartwatch offering.

     

    Commenting on the announcement, Gaurav Khatri, Co-Founder of Noise said: “We are thrilled to welcome the Indian cricketing legend Virat Kohli as a Noisemaker. Our leadership in the smartwatch domain perfectly mirrors the journey Virat has undertaken to become a fan favourite the world over. With our continuous zeal to listen to the noise within, coupled with the need to deliver a power-packed performance, we are certain that his association with Virat will further bolster our connect with the young audience in India and overseas.”

     

  • Campaign showcases Tru SyncTM technology

    Rishabh Pant promotes Noise smartwatch

    By Our Staff

     

    Noise, lifestyle tech brand, released a brand new campaign series, featuring brand ambassador Rishabh Pant. The digital ad, that will be aired on Prime during the New Zealand series, aims to focus on Noise’s own advanced calling feature – Tru SyncTM – that helps smartwatch users connect  effortlessly and quickly.

     

    Said Gaurav Khatri, Co-Founder of Noise said on the launch of the new campaign: “We at Noise have always strived towards creating a brand that resonates with the young Indian audience. Keeping this spirit alive, our brand campaign with Rishabh Pant echoes our mission to be young India’s pulse keeper. With new-age India keen on uninterrupted experiences, our Tru SyncTM technology in the new campaign series, offers just that. We are confident that our young audience will identify with the campaign while they indulge in the upcoming cricket series.”

     

  • Will feature in 360-degree brand communication for the next two years

    Rishabh Pant joins D2H as its Brand Ambassador

    By Our Staff

     

    D2H, the DTH brand of Dish TV, has announced the signing of Indian cricketer Rishabh Pant as the new brand ambassador. Rishabh Pant will feature in 360-degree brand communication for the next two years.

     

    Commenting on the association, Anil Dua, Executive Director & Group CEO, Dish TV India Ltd said: “We are delighted to have Rishabh Pant as brand ambassador for our D2H brand. Our brands are our biggest strength. This investment in the D2H brand is going to make it even stronger. The close affinity between D2H brand and Rishabh Pant as brand ambassador will enable deeper engagement of D2H with its TG.”

     

    Speaking on the partnership, Rishabh Pant said, “D2H is a large DTH brand with a long record of disruptive innovation in the industry. It is wonderful to be associated with D2H and looking forward to working closely with the team to take it to greater heights. ”

     

    Added Sugato Banerji, Corporate Head – Marketing, D2H, Dish TV India Ltd: “Rishabh has quickly developed into a distinctive entertainer on the cricket field, with his boundless energy behind the stumps and innovation in shot-making. He brings a spark each time he enters the field and appeals to the huge 18-35 age group across the country, our core audience. We see him as a strong fit with D2H Brand values. We are confident that this association with Rishabh will take the brand D2H to a stronger, more defined position within a short time through continuous investment in creating awareness and affinity.”

     

  • The 23-year-old joins the JSW Sports athlete roster comprising India’s top Olympic talents

    JSW Sports signs on Rishabh Pant

    By Our Staff

     

    Rishabh Pant

    JSW Sports, the sports arm of the $13 billion JSW Group conglomerate, announced the addition of cricketer Rishabh Pant to its talent management roster. The multi-year association between the two parties will see JSW Sports manage all commercial interests and marketing rights of the 23-year-old cricketer.

     

    Said Mustafa Ghouse, CEO of JSW Sports: “I think what the world has seen Rishabh do at 23 is just the tip of the iceberg. We have always adopted a holistic approach to all our business verticals and we will continue to do that for ‘Brand Rishabh’ through this relationship. He truly is a special talent and we are confident that he has all the ingredients to become a global sporting icon.”

     

     

  • Integrated marketing campaign to go live by mid-February

    JSW Steel signs Rishabh Pant as brand ambassador

    By A Correspondent

     

    JSW Steel has signed cricketer Rishabh Pant as its brand ambassador to promote its steel products which include JSW Colouron+ colour-coated sheets and JSW Neosteel TMT bars, for a three-year period.

     

    According to Parth Jindal of JSW Group: “JSW Group’s philosophy – ‘Better Everyday’ guides us to positively improve all the lives we touch. It enables us to hold a unique and differentiated place in the minds of our customers. Our continued focus on making high quality products and ensuring that they are easily accessible to consumers across India lets us to participate in building a modern India. As a brand we believe that we are young, hungry, fearless and world class, the same traits we see in Rishabh Pant. We are thrilled to have Rishabh as our brand ambassador and have no doubt that this partnership will be beneficial and increase the recall for the JSW Neosteel and JSW Coloron+ brands.”

     

    Added Harsh Bhatt, Executive Vice President: “Unlike advertising for FMCG and Durables, advertising for a category like coloured steel roofs and TMT bars is always unique given the low consumer involvement in these categories.  Our first strategic intervention was to look for a sweet-spot that impacted the consumer enough to care for these purchases and willing to pay a premium for them. JSW Colouron+ roofing sheets and JSW Neosteel TMT bars have a distinct quality advantage over other product offerings in the market. All we had to do was communicate that in an exciting way. The addition of Rishabh Pant in the mix made matters a lot easier for the creative team where facets of grip, durability and strength of the products were compared to everyday things. The quirk in the situations are intentionally exaggerated to make the right point.”

     

     

  • The campaign has been shot through a unique behind the scenes approach in a user-generated content style

    Adidas launches ‘Never Stop Creating’ ad campaign

    By A Correspondent

     

    Adidas India announced the launch of its campaign #NeverStopCreating’. Featuring cricketers Rohit Sharma, Kuldeep Yadav and Rishabh Pant, the campaign builds on the brand’s belief that creativity never stops, on or off the pitch.

     

    Speaking on the launch of the film, Sharad Singla, Brand Marketing Director, Adidas India said: “At Adidas we believe in the infinite power of creativity. “Never Stop Creating” is a campaign which has been developed keeping in mind this belief and the personalities of the three creators who lead adidas’s voice in cricket. The entire campaign has been focused keeping in mind digital media. It will appeal to creators and the consumers who are hooked online and are seeking fresh and exciting content on their favorite topics and heroes.”

     

     

  • Unveils a musical commercial video featuring the duo

    Himalaya Men gets Virat Kohli & Rishabh Pant as brand ambassadors

    By A Correspondent

     

    The Himalaya Drug Company has signed on Virat Kohli and Rishabh Pant as official brand ambassadors for Himalaya Men Face Care Range. They will be seen rapping to the latest proposition by the brand.

     

    Said Rajesh Krishnamurthy, Business Head – Consumer Products Division, The Himalaya Drug Company: “With male grooming emerging as one of the fastest growing sectors in India’s Personal Care segment, Himalaya MEN will play an important role in the new trend of looking good. The concept of “Looking Good…And Loving It” brings to life a unique amalgamation of style as well as the brand vision of “Wellness in Every Home and Happiness in Every Heart”. Being role models, both Virat and Rishabh were our first choice. They perfectly symbolise the brand’s promise to make every young man look good and feel confident,”

     

     

  • The duo join Virat Kohli and Mahendra Singh Dhoni who have been associated with the brand for a long time

    Boost signs Rishabh Pant & Shreyas Iyer as brand ambassadors

    By A Correspondent

     

    Rishabh Pant and Shreyas Iyer may have missed out a call for the World Cup, but they sure have received a boost from, you got it, Boost. With this alliance, Pant and Iyer join Virat Kohli and Mahendra Singh Dhoni, who have been associated with the brand for a long time.

     

    Commenting on the association, Vikram Bahl, Area Marketing Lead, Nutrition & Digestive Health, GSKCH Indian subcontinent, said: “Boost has been synonymous with stamina, energy and winning spirit. We’re delighted to welcome Rishabh and Shreyas into the Boost fraternity – both very dynamic and energetic players. At such a young age itself, they have already shown a lot of promise on all levels of the sport. They embody the brand’s persona in their game and would bring in the new-age sports ethos with them.”