MxMIndia

Tag: Rishabh Khatter

  • Zoo Media is the media network which owns seven agency brands including digital agency FoxyMoron

    Zoo elevates Rishabh Khatter as biz head for Rabbit Hole

    By A Correspondent

     

    Rishabh Khatter

    Zoo Media’s video content solutions agency, The Rabbit Hole, has promoted Rishabh Khatter, to Business Head of the agency. Zoo Media is the media network which owns seven agency brands including digital agency FoxyMoron. Khatter will be responsible for leading the vertical’s business operations in India and contributing to the overall growth.

     

    Speaking on the appointment, Pratik Gupta, Co-Founder, FoxyMoron and Zoo Media, said: “Rishabh is one of the founding members of The Rabbit Hole. The business has seen unprecedented growth over the last few years and is today one of India’s leading video content solutions agencies. With Rishabh at the helm, we feel proud of the work that they have been able to do, and the path that we’re on. As a network, we’re confident of The Rabbit Hole’s progress under Rishabhs leadership and we’re excited to go down The Rabbit Hole, together!”

     

     

  • Phosphene aims to provide quick and affordable solutions enabling brands to create unique tech infused digital content, digital transformation, integration with new media technologies

    FoxyMoron’s ‘Phosphene’ aims to bring technology at the core of storytelling

    By A Correspondent

     

    With a vision of bringing together content, media and technology, FoxyMoron has launched a unique centre of excellence called Phosphene. With Phosphene, the agency aims to brings technology at the core of story-telling and user-engagement for brands.

     

    On launching this new vertical, Pratik Gupta, Co-founder, FoxyMoron said, “Digital in India is at a really fun inflection point. Brands who want to innovate on digital will find what Phosphene has to offer unique, simple, affordable yet groundbreaking in all ways. Personally, I am supremely excited about the comprehensive AI and AR solutions that Phosphene has built for some of our brands and I also believe that this is the future!”

     

    Added Rishabh Khatter, Head – Technology & Innovations, Phosphene: “Phosphene’s primary focus is to build incredible experiences for the consumer that keeps new technology and innovation at the forefront. Be that online in the digital space or on-ground, we aim to marry creative technology with brands, integrating it seamlessly to come up with unique solutions that will help them up their content and marketing game. We are enabling accessible, attainable, affordable and future focused creative technology for our clients. We aim to help them instill innovation into their campaigns at a higher frequency by making technology approachable, both by making it simple and available,”