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Tag: Rio Heavy Flow Pads

  • Launches Rio Heavy Flow Pads

    Radhika Apte features in latest Rio sanitary pads campaign

    By Our Staff

     

    Rio Heavy Flow Pads by Nobel Hygiene launched its ‘stained screen’ campaign featuring the brand ambassador Radhika Apte. The ad is conceptualised by Rio’s marketing team at Nobel Hygiene and written inhouse by Brand Content Editor Shayonnita Mallik. The production was led by Schbang Motion Pictures in coordination with ad-motion specialist Joel Fonseca.

     

    Said Kartik Johari, Vice President, Marketing and Commerce, Nobel Hygiene: “Over the last year we’ve heard our users and worked on their feedback. The result is the all-new RIO Heavy Flow with double wings, longer and slimmer, 3x as absorbent as a regular pad—guaranteed to give you a better period. This campaign for the New and Improved RIO is thus in sync with our endeavour to give voice to women’s menstrual issues and help them choose the right product for their period issues. Don’t settle for anything less than what you deserve.”

     

    Added Rachaita Vyas, Producer of the ad from Schbang Motion Pictures, “It’s not every day that one gets to work on brands that don’t shy away from showcasing the reality. Our aim was to create an impactful message by depicting menstrual blood as it is. And with the expertise of the highly skilled product specialist Joel Fonseca, we were to be able to show the same in the most accurate manner. Further, having Radhika as the face of the brand ensures that the message cut through.”

     

  • Rio employs classical music to create awareness about the hormonal ups and downs that a woman with PCOS goes through when she is on her heavy flow period

    Rio rings in the ragas to draw focus on PCOS

    By A Correspondent

     

    Rio Heavy Flow Pads by Nobel Hygiene has launched its #RIOTalksPCOS campaign with a video employing classical music to create awareness about the hormonal ups and downs that a woman with PCOS goes through when she is on her heavy flow period.

     

    Commenting on the new campaign, Kartik Johari, Vice-President, Nobel Hygiene, said: “Rio’s research has revealed that women with PCOS are perennially worried and are unsure of how their periods will behave. The unpredictability results in them using a multitude of methods to prepare for it with a lot of hits and misses. However, society still expects them to go about their daily routines without drawing attention to their pain or discomfort. With this film, we wanted to throw the spotlight on the very real pain and the impact it has on their energy flow with every twist and turn.”

     

    Added Disha Daswani, Creative Director, Schbang X:  “Raagas have always had a certain pain and agony communicated through them. Linking that rollercoaster of emotions to what women with PCOS go through, communicated the feeling in a unique way. The video was also shot in a way that amplifies the feeling of imbalance and discomfort through the vertigo effect of the camera treatment, coupled with a tone that brings out the varying moods of the raga. Hopefully, if we say it in a way that’s creative and unique to us, people will take notice to the cause. It’s about time!” further explaining the concept behind the video.