MxMIndia

Tag: revamp

  • The website, with its new interface, plans to capitalize on the growing usage of mobile

    Rediff.com goes in for new, mobile-friendly look

    By A Correspondent

     

    Rediff.com India Limited has released its latest version of its website Rediff.com, featuring a new and enhanced homepage sporting a tiled interface. The design, developed inhouse, is based on user feedback. The Rediff homepage in its new avatar brings alive an assortment of content and services using the contemporary grid layout. Each unit of the grid features information photographs and videos, giving it a more interactive, image-friendly feel.

     

    “Current change is to respond to the consumer shift from PCs to high-graphic quality tablets and smartphones and better bandwidth in India and international markets,” Ajit Balakrishnan, Chairman and CEO, Rediff.com told MxMIndia. According to him, mobile access of Rediff.com in India currently stands at 20 percent and is rising fast. “In markets like the US it is much higher,” he said.

     

    Mr Balakrishnan further stated, “We have also redesigned the site in terms of providing users with the content and imagery they desire on our home page, while adding more e-commerce options, which have been in higher demand from this growing population. The Indian internet user base is quickly moving to consuming our services on various types of mobile devices, whether at home or on the go. As a result, this transition required us to take a fresh and innovative view of how our users are likely to interact with our portal. Our new tiled interface is a step towards making it easy for a rapidly growing segment of users who access our website from tablet like touch screen devices.”

     

    Apart from the grid layout, Rediff’s e-commerce platform, a fast-growing segment for Rediff, also gets a boost with a large footprint on the homepage to capitalize on the growing usage of e-commerce platforms throughout India.

     

    While e-commerce websites in India are gung-ho about their promotional and marketing activities, Rediff plans to keep it low. “We used to use TV up until 2008; since then the intersection between TV and Web has decreased. Active web users do not seem to be watching much TV. Word of mouth will carry this initiative forward,” Mr Balakrishnan asserted.

     

  • Soon after the launch of its Hindi feed, the Big CBS Prime revamp aims to enhance appeal to male audiences across HSM markets, with young and vibrant packaging retaining the international look

    Big CBS Prime undergoes packaging revamp

    By A Correspondent

     

    English entertainment network Big CBS has unveiled an all-new packaging and logo for its marquee channel, Big CBS Prime. Following the introduction of Hindi feed on the channel, the revamped packaging aims to augment its reach through increased sampling among the Hindi-speaking male audiences across not only the country’s eight metros, but also the additional 38 cities that have recently adapted to Phase II of digitization.

     

    Rochak Kohli

    Big CBS Prime’s new packaging uses bright colours like magenta, red and purple, communicating the channel’s premium and aspirational positioning. Keeping the channel’s core target audience of SEC ABC 15+ male audiences, the new music bed for Big CBS Prime was created by Global Indian Music Award winning composer for 2013’s most-awarded song ‘Paani Da’ from Vicky Donor and 92.7 Big FM’s National Creative Head, Rochak Kohli.

     

     

    Anand Chakravarthy

    Elaborating on the new packaging of Big CBS Prime, Anand Chakravarthy, Business Head, Big CBS Networks, said, “Phase II of digitization has altered the dynamics of television viewing across India. The changing habits have enabled audience evolution – creating an opportunity for us to expand our reach in HSMs. The new packaging allows us to reach out to a wider set of audiences while creating mass appeal and maintaining the cutting-edge quality and the premium international look and feel synonymous with Big CBS Prime. The new colour palette makes for a young and vibrant look which is more relatable to our younger male audiences while creating a more exciting advertisement platform for our clients.”