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Tag: Republic Bangla

  • To provide seamless digital news experience

    Republic rolls out mobile news website

    By Our Staff

    Republic Media Network has launched a new mobile news website. The rollout marks the first first phase of the networks remodelling and redefining the digital news space. The website is a catch-all of Republic Media Network’s live channels.

    Said Editor-in-Chief Arnab Goswami: “I am so proud that just days after we disrupted the Bengali news genre with the launch of Republic Bangla, our teams have delivered this smashing digital news experience on Republic World. The features are mind blowing and will be rolled out in a phased manner to users. The idea was to put the controls back in the hands of the user and that’s exactly what is being delivered by Republic World. I am personally really excited about the interactive elements as it brings me even closer to my audience.”

     

     

  • The channel has hired over 300 employees in 60 days, notes a communique

    R.Bangla to launch Sunday, March 7

    By Our Staff

     

    Republic Media Network’s Republic Bangla will go live tomorrow, Sunday, March 7 at 8m,

     

    Arnab Goswami
    Arnab Goswami

    Making the announcement, Republic Editor-in-Chief and Managing Director Arnab Goswami said: “The Republic Bangla launch has been a turnkey project for the entire Republic Media Network with a record 65-day execution span. This launch is a result of the combined will, passion, determination, grit and hard work of the best professionals in the news media industry. I am so proud,” adding: “Never before in news media has a channel been possibly launched so swiftly. The launch is a testament to the drive of my colleagues at Republic Media Network. I am proud and humbled that India’s biggest news network will be broadcasting in three languages from tomorrow morning,” Goswami added.

     

    According to a communique, the channel has hired over 300 employees in 60 days. “With reporting crews in every district of West Bengal, Republic Bangla will have the widest ground presence and deepest news gathering ability in the Bengali news genre from the day of launch,” the release added.

     

  • Has executed a 360-degree marketing campaign

    Republic Bangla escalates campaign for launch

    By Our Staff

    Republic Media Network has conceptualised a host of marketing initiatives communicated via Brand partnership, Outdoor innovation, On-Air Radio Campaign, Print Ads, B2B trade marketing exercise, and Social media campaigns to promote its soon to launch Bengali channel.

    It has partnered with the hospitality chain Wow Momo & Wow China restaurants, where the channel has ingeniously positioned Republic Bangla as the headquarter for Regional News in the Bengali language. The retail chain has over 100 outlets across the city of joy ‘Kolkata’, and the average monthly reach of these outlets are over 6 lacs – 7.5 lacs dining and taking away, all the most over 4 lacs individuals are receiving the brand communication in every single delivery from Wow Momo & Wow China via partner add delivery system.

    The campaign has over 150 billboards, two transit media AC Metro Train & branded van roaming across the city. The brand is widely visible in 13 cities of West Bengal & North East and covering over 50 million population of West Bengal with well-planned locations.

    The Digital OOH at the metro station’s ticket window is capturing the attention of every single commuter with eye-level placement of the screens. Republic Bangla is running the campaign at 24 metro stations with the availability of 233 screens in total. The brand Republic Bangla is easily visible over 35 times per hour and as per the records of Metro authority of Kolkata daily 2.5 lacs transactions are happening from the date campaign has launched.

     

     

  • The tagline says: ‘kotha hobey chokhe chokh rekhe’

    Republic Bangla announces tagline

    By Our Staff

    The soon-to-be-launched Republic Bangla has announced its tagline “Kotha hobey chokhe chokh rekhe”. It will break into the Bengali news genre guided by the principle of ‘No Compromise’ with conversations and discourse to be face-to-face and eye-to-eye.

    According to information received, finishing touches are being put on the plans for Republic Bangla’s launch later this month.