MxMIndia

Tag: Renault India

  • This experiment was limited to the cities of Mumbai and New Delhi

    L&K Saatchi & Saatchi partners Renault to reveal India’s worst drivers

    By A Correspondent

     

    Renault India has partnered with its creative agency Law & Kenneth Saatchi & Saatchi to monitor the driving habits of motorists across a few important locations. The team installed cameras across key sites and monitored the traffic violations that took place every hour. This experiment was limited to the cities of Mumbai and New Delhi, usually the hub when it comes to evaluating driving patterns of people on the roads.

     

    Virat Khullar

    Commenting on the initiative, Virat Khullar, Vice President and Head of Marketing, Renault India said: “Renault stands for ‘Passion for life’ which in a way means easy life for our customers. But for an easy life with cars, one important aspect is to follow the rules defined for driving these cars on road. In India we all face huge traffic issues and true to our nature, all externalise the fault. This campaign is an attempt to portray reality that the traffic situation can only improve if we change ourselves and respect the road.”

     

    Charles Victor

    Added Charles Victor, Executive Director, L&K Saatchi & Saatchi: “This initiative – Driving Smiles, is a wonderful initiative by Renault where we try and give back to the world we sell to. From lighting up villages during Diwali to lighting up smiles at an orphanage during Christmas, the initiative has always tried to take a step towards change. What better change to expect than to change the way Indians drive. This little social experiment aimed at showing us that the change needs to begin with us.”

     

     

  • L&K Saatchi & Saatchi has conceptualised the new integrated campaign

    Renault promotes new features on Kwid in new ad

    By A Correspondent

     

    Renault has launched its new feature-loaded Kwid that comes with first-in-class features like reverse parking camera, rear armrest and rear 12 V socket.

     

    To communicate the car’s capability and new features, L&K Saatchi & Saatchi has conceptualised a new integrated campaign. This will be rolled out across TV, radio, print and digital media. A digital film starring brand ambassador, Ranbir Kapoor surprising Kwid customers has been released across various social media platforms.

     

    Speaking about the communication, Virat Khullar, Marketing Head- Renault India, said: “Renault Kwid stands for ‘live for more’. It has always delivered more features than the competition. In 3 years we have grown strongly with more than 2.5 lakh happy customers across India. This campaign uses SUV imagery to bring alive the strengths of this big small car.”

     

    Added Charles Victor, Executive Director, L&K Saatchi & Saatchi: “Young Indians are increasingly doing short drive holidays and self-driven/planned trips making the SUV-inspired Renault Kwida perfect match for this growing lifestyle. We married this ready-to-explore-the-world attitude with the new KWID and the result was this charming piece of communication.”

     

     

  • The Captur's striking design is enhanced by premium and class-leading features

    Renault Captur unveils new campaign by L&K S&S

    By A Correspondent

     

    Renault has launched the Captur, its new SUV, with an advertising campaign created by Law & Kenneth Saatchi & Saatchi.

     

    Said Virat Khullar – Head of Marketing, Renault India: “We are one of the youngest auto brands in India….and understand that today’s new India with its evolved sensibilities appreciates and demands nothing but the best. The Captur, with its stunning design epitomizes class and will excite this evolved Indian consumer. Through the campaign we wanted to add a new dimension to the world of SUV’s… that of “India’s most stylish SUV.”

     

    The ad film has been directed by Matthias Berndt and features actor Ranbir Kapoor.  Said KartikSmetacek, Executive Creative Director, Law & Kenneth Saatchi & Saatchi: “From the moment we saw the Captur at the factory in Chennai, we knew its looks were the big story. So the task for the film was to showcase the car, while using Ranbir to add charm and memorability.”

     

    Addd Vivek Kumar Duggal, Senior Vice President, Law & Kenneth Saatchi & Saatchi: “Our film, sought to highlight this through the effect the car has on our brand ambassador…himself a veritable style icon.”

     

     

  • The new campaign seeks to build greater appeal, and expand the market base for a car that has been well accepted and loved by the country for over five years now

    Renault Duster highlights true SUV spirit in new campaign

    By A Correspondent

     

    Expanding the Duster stable, Renault launched a new variant of the Renault Dusterrecently. Conceptualised by Law and Kenneth Saatchi and Saatchi, the new TVC-led  campaign aims to encourage people to be more socially conscious, while highlighting the versatility of the Duster.

     

    Said Virat Khullar – Head of Marketing, Renault India: “This is the first time Renault has introduced an emotive campaign on social awareness for the Duster. The TVC essentially retains the Duster’s iconic macho stance, but also adds a heart of gold to the narrative. The overarching objective was to realign the communication approach for the new Duster in a way that it resonates with both urban and semi urban audiences, thereby reaching out to a wider base of audience. The campaign subtly brings this emotion alive, through our protagonist, with his all-terrain capable and resilient new Renault Duster. The campaign essentially drives home the point to take the right step with the right intent that becomes a source of inspiration for others too”

     

    Added Kartik Smetacek – Executive Creative Director, Law & Kenneth Saatchi & Saatchi: “The task was to build emotional appeal for the new Duster. We mined stories that would strike a chord with greater India, while also allowing us to demonstrate the inherent strength and capability of the car.”

     

    Said Vivek Kumar Duggal – Sr. Vice President, Law & Kenneth Saatchi & Saatchi: “With over 1.5 lakh on-road, the Renault Duster has a pan-India presence. Our narrative therefore brings alive a palpable overarching Indian context. Our stories bring alive this emotion, through our protagonist, with his capable Duster.”

     

  • The experience started with Renault India reaching out to its social media audience and inviting them to be a part of this activity

    Renault India spreads the light this Diwali with L&K Saatch & Saatchi

    By A Correspondent

     

    Renault India has got its creative agency Law & Kenneth Saatchi & Saatchi to help them create something different this Diwali. The idea – Spread the Light, the Renault Diwali Drive. An exclusive drive to a village to celebrate Diwali with the local community and share in the true spirit of the festival.

     

    The experience started with Renault India reaching out to its social media audience and inviting them to be a part of this activity. They received an overwhelming response which saw representation of all Renault flagship cars.

     

    The drive flagged off from the Renault dealership and made its way to Bheliv Village in Raigad district in Maharashtra, a 110 km drive. The thrilled customers carried sweets, decorations and everything needed to make this Diwali special for the people of Bheliv Village.

     

    The villagers gave them a warm welcome with a traditional aarti, dhols and garlands. The customers had an immersive experience as they joined the villagers in their preparations for the evening celebration.

     

    The celebration then crescendoed with the exchange of light, where the customers gave solar lanterns and received handmade diyas from the delighted villagers. The villagers were thrilled to make new friends and have them partake in their Diwali celebrations. The customers on the other hand, never imagined the impact they could have on other people’s lives by sharing the spirit of Diwali.

     

    Said Virat Khullar, Head of Marketing, Renault India: “Renault always aims to connect with its Indian audience and be rooted in its culture and this was the perfect opportunity to collaborate with our valued customers and make Diwali special by the simple act of sharing light where it’s most needed”.

     

    Added Kartik Smetacek, Executive Creative Director – Law & Kenneth Saatchi & Saatchi: “We were keen to do something meaningful for Diwali. Light is quintessential to the festival and spreading the light is really symbolic of spreading happiness. I think the activity captured and celebrated the true essence of Diwali.”

     

  • The association promises exciting engagement platforms for its fans, marking the start of an exciting season

    Renault associates with Sunburn as Co-Presenter

    By A Correspondent

     

    Renault India announced its partnership as a Co-Presenter for the upcoming season of Sunburn, one of the world’s biggest EDM music festivals.

     

    Both the brands are young in India and bring to the fore the best experience of global and Indian talent – Renault’s global cars in which Indian engineering and design teams are playing a significant role, and the blend of global and Indian music talent that drives Sunburn. Keeping in line with the spirit of Sunburn, the association promises exciting engagement platforms for its fans, marking the start of an exciting season.

     

    The 9th edition of Sunburn Goa will deliver the world’s best in class technology, music and production in a great web of artistry and is expected to have even bigger attendance on ground than last year as well as increase in fan base across platforms.

     

    Renault has chosen Sunburn to showcase ‘Renault KWID’ in the Indian markets as it represents the same ‘Live for more’ vibe which is intrinsic to the EDM genre. Renault KWID is a unique offering in the compact car segment and boasts of aspirational design, unique styling and features and an SUV look tailored to its dimensions.

     

    Speaking on the association, Rafael Treguer, Vice President, Sales and Marketing, Renault India said, “Renault has created a milestone in the Indian automobile Industry by launching Renault KWID. Offering the best from the world of Renault, the all-new Renault KWID is astutely designed and loaded with class leading features along with a superb mileage of 25.17 kmpl and best in class space. With over 50,000 customer orders, Renault KWID is set to become a true game-changer in India. Taking this journey forward, we are excited to showcase the Attractive, Innovative and Affordable Renault KWID at Sunburn, one of the largest music festivals in the world, complementing Renault’s legacy and brand ethos of celebrating passion for life. Such innovative associations are helping Renault augment its brand familiarization in India in a short span of time.”

     

    As part of the association, Sunburn will present the latest offering from Renault through the “Spot the KWID”and “KWID to Sunburn Goa” campaigns. These will be the first of its kind, pan India consumer engagement campaigns organised by Percept Live through a Live IP Platform.

     

    The Sunburn Goa will be a 4 day music festival and will be held on the Northern shores of Vagator, Goa from 27th – 30th of December 2015. In its 9th year of providing unique dance music experiences, 2015 will earmark new beginnings as the stage in Goa is set for its biggest line-up of over multiple artists, more than 200 hours of music and 7 different stages with every stage catering to diverse genres of electronic dance music including trap, dubstep, drum n bass, hardstyle, house, tech house, deep house, electro, psy-trance and electronica.