By A Correspondent
The ‘Khushboo Gujarat Ki’ Campaign featuring the mega star Amitabh Bachchan is currently omnipresent. Whether you switch on the TV or tune in to your favourite FM Radio Station or flip through the magazines and newspapers, the Khushboo of Gujarat is inescapable.
Now the Gujarat Tourism is now branding one entire Reliance Metro Airport Express train for a period of three months. The ‘Khushboo Gujarat ki’ Campaign in its entirety would be branded on both the outer body and insides of the train by BIG Street, Reliance Broadcast Network Ltd’s OOH arm.
The train would be jointly flagged off by Shri Vipul Mittra, Principal Secretary Tourism, Government of Gujarat and Shri Sanjay Kaul, Commissioner of Tourism & Managing Director, Tourism Corporation of Gujarat Ltd. on March 7 from the Reliance Metro Airport Express New Delhi Metro station.
Gujaratis considered to be a land of myriad of opportunities. Though the impression about Gujarat is only that of land of ‘industrious people’, the state, renowned for its beaches, holy temples, and historic places of interest with immense architectural wealth, wildlife sanctuaries and hill resorts, also offers a lot to an avid traveller.
The USP of Gujarat Tourism is its diversity of tourism products. It is being promoted as a complete family destination.
The state has been ranked as the third best unsung tourist destination of the world by Lonely Planet. Gujarat Tourism also won the prestigious PATA Gold award for its coffee table book –‘The White Rann’ in the Secondary Destination Category.