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Tag: Reliance General Insurance

  • Created by ^Atom agency

    Reliance General Insurance launches digital campaign

    By Our Staff

     

    Reliance General Insurance Company Ltd. (RGICL) has launched a digital campaign called #CarKaYaar on all digital platforms to reinforce its brand positioning as the ‘Friend in Need’ for car insurance customers. Created by ^ a t o m network, the campaign highlights through an animated series of six films that ‘RGICL will always take care of you and your car, no matter what happens’.

     

    Said Anand Singhi, Chief Distribution Officer, Reliance General Insurance: “Classically the insurance sector has been filled with serious narratives depicting care, security, and various other emotional spiels. With the #CarKaYaar campaign, we have tried to break free the monotony and communicate our message in a fresh way with a bit of humor and quirkiness.”

     

    Yash Kulshretsha and Ananda Sen (CCO and NCD respectively) of ^ a t o m said, “The motor insurance journey is filled with doubts and scepticism of customers. The fear of not having something covered in an accident is more significant than the accident itself. We set out to highlight that with a series of films under ‘No matter what happens to your car, you can always rely on your #CarKaYaar.’

     

  • BroBot is the brand mascot

    Enormous launches new Reliance GI campaign

    By Our Staff

     

    It happened a few months back, but we’ve got to know it only now. That Reliance General Insurance (RGI) partnered with Enormous Brands to reposition its brand in the new normal.

     

    Said Rakesh Jain, ED and CEO, Reliance General Insurance: “During Covid-19, majority of customer interactions happened digitally and we brought about a series of tech innovations to simplify and make those interactions seamless. However, we also understood that Technological disruption needs to amalgamate with humane values and focus on being customer-first, always. That is why we decided to have a brand mascot ‘BroBot’ that embodies this ethos and presents insurance with a fresh perspective to our customers in the new normal”

     

    Added Ajay Verma, Managing Partner, Enormous Brands: “It was a bold approach to launch the new brand campaign. We had set daily benchmarks for the pre-launch phase to make sure that the appropriate level of curiosity is achieved. In the end, we were 17% above our ambitious engagement target”

     

     

  • To be run on YouTube, the three videos delightfully highlight features like flat-tyre assistance, free towing facilities and emergency fuel assistance

    Thothweet. All-canine cast in Ogilvy’s films for Reliance Gen Ins

    By A Correspondent

     

    Ogilvy Mumbai has created a series of digital ads featuring only dogs for Reliance General Insurance. To be run on YouTube, the three videos highlight features like flat-tyre assistance, free towing facilities and emergency fuel assistance.

     

    Sharing the thinking behind the campaign, Burzin Mehta, Group Creative Director, Ogilvy Mumbai, said: “Breaking the clutter in a rather uni-dimensional category like insurance has never been easy. More so, when you’re targeting young digital natives. The thought of a having an all-canine cast was inspired by the amazing popularity of cute animal videos on the internet. And for the first time we picked the cast before we penned the scripts. Gauging by the response, that may not be such a bad idea.”

     

     

  • To be run on YouTube, the three videos highlight features like flat-tyre assistance, free towing facilities and emergency fuel assistance

    Reliance General Insurance gets canines to offer free roadside assistance

    By A Correspondent​

     

    In a refreshing shift for the genre, Ogilvy Mumbai has created a series of digital ads featuring only dogs, for Reliance General Insurance. To be run on YouTube, the three videos delightfully highlight features like flat-tyre assistance, free towing facilities and emergency fuel assistance.

     

    Sharing the thinking behind the campaign, Burzin Mehta, Group Creative Director, Ogilvy Mumbai said: “Breaking the clutter in a rather uni-dimensional category like insurance has never been easy. More so, when you’re targeting young digital natives. The thought of a having an all-canine cast was inspired by the amazing popularity of cute animal videos on the internet. And for the first time we picked the cast before we penned the scripts. Gauging by the response, that may not be such a bad idea.”

     

     

  • At the heart of the campaign, created by OgilvyOne, is a digital film produced by The Open Iris

    Reliance General Insurance invites users to #OpenDoors

    By A Correspondent

     

    As part of a novel approach to market Home Insurance, Reliance General Insurance has released a campaign that takes the conversation beyond insurance. By urging people to stop locking themselves from the world and live a more carefree life.

     

    At the heart of the campaign, created by OgilvyOne, is a digital film produced by The Open Iris. The film is a reminder of how, in an increasingly chaotic world, our homes have become our havens of solitude. To the extent that we’ve chosen to lock out the world and become prisoners of our own free will. It however, goes on to highlight the unique village of Shani Shingnapur, where the homes and shops, have no doors. And begs the question, if they can do away with their doors, can’t we at least open ours?

     

    Group Creative Director at OgilvyOne, Burzin Mehta, explained, “Triggering a conversation on insurance is never easy. Which is why we chose to talk about trust. Which once formed the basis of a community’s existence but is becoming increasingly elusive, across society. Our intent is to go beyond the transactional exchange of buying home insurance and connect at an attitudinal level.”

     

    Director Padmakumar N added, “Open Doors could well be a thought for the future of humanity – a movement away from the divisive and parochial direction we’re going in. I’ve always felt advertising could be a beacon and campaigns like this only raise its stature.”

     

    It may be noted that OgilvyOne has only created the campaign so please do not call the agency or us (MxMIndia) if you want to buy a home insurance policy. Call Reliance General Insurance…