MxMIndia

Tag: Reliance Entertainment

  • The objective is to "leverage the strengths of both entities to create captivating content inspired by real-life stories"

    Reliance Entertainment & Mid-Day Infomedia ink pact

    By Our Staff

     

    Reliance Entertainment, the Reliance ADAG group company, and Mid-Day Infomedia Limited, a 100% owned subsidiary of Jagran Prakashan Limited, have announced a “strategic collaboration” to “leverage the strengths of both entities to create captivating content inspired by real-life stories”.

     

    Said Chhitra Subramaniam, Senior Vice President, Creative & Production, Reliance Entertainment: “We are thrilled to join forces with Jagran Group, a venerable institution in Indian media. This collaboration reflects our shared commitment to delivering impactful and engaging content to audiences. By blending Reliance Entertainment’s creative & producing prowess with Jagran Group’s deep-rooted understanding of real-life stories, we aim to create content that resonates deeply with people from all walks of life.”

     

    Added Shailesh Gupta, Director of Mid-Day Infomedia Limited and Whole-Time Director of Jagran Prakashan Limited: “Our collaboration with Reliance Entertainment aligns seamlessly with our mission to connect with audiences on a profound level through meaningful narratives. The power of storytelling is immense, and together, we can harness this power to bring stories that inspire, inform, and entertain.”

     

  • Conceptualised by creative agency, Please See, in partnership with Reliance Entertainment

    Parle unfurls patriotic campaign on Republic Day

    By Our Staff

     

    Reminiscing the yesteryears of India’s redefining moments, Parle Products, celebrated the spirit of a sovereign India in its Republic Day film.

     

    Conceptualized by creative agency, Please See in partnership with Reliance Entertainment, the film uses archival footage of major milestones and glorious moments to talk about the freedom movement in 1930s, 1971 war, India’s first World Cup win in 1980s, iconic Bollywood characters ‘Raj and Simran’ to the successful space mission and then India’s successful creation of Covid-19 vaccines. All of these are interspersed with perfect amalgamation of Parle-G from its launch in the 1930’s (Parle Gluco) to the pack version of today, which has been present at different intervals of history with the message ‘Years changed, but we stayed the same’, depicting its unchanged taste and popularity.

     

    Added Mayank Shah, Senior Category Head at Parle Products: “Just as Parle Products stands for a swadeshi brand, our brand Parle-G is often referred to as ‘Desh Ka Apna Biscuit.’ We feel extremely proud and fortunate to be a part of India’s journey from pre-Independence time to present day. The film carries a degree of nostalgia as important events from the past play out in front of viewers. Just as the country crossed milestones over the years, so did Parle Products and gradually Parle-G has retained itself as the go-to product when one thinks of a biscuit. In circulation for 79 years, we have kept the taste intact with no change in the flavor of the Parle G ever since it was first sold in 1939. Parle shall continue to remain an integral part of the nation and with the coming years we hope to be a part of many such achievements – furthering our course with the country.”

     

  • WWO is the in-house digital movie marketing and media buying arm of Reliance Entertainment

    Reliance Ent appoints Prabhat Choudhary as Business Head, WWO

    By A Correspondent

     

    Prabhat Choudhary

    Reliance Entertainment has roped in senior communications professional Prabhat Choudhary to head World Wide Open (WWO), its in-house digital movie marketing and media buying arm.

     

    Choudhary is founder of PR agency, Spice PR, and co-owner of the celebrity digital marketing agency, Entropy. Entropy is co-owned by Reliance Entertainment, so this is an extension of his relationship with the company.

     

    Notes a communique: “At WWO, he will take forward the mantle of enhancing digital innovations, multi-platform reach, driving strategic partnerships and developing the media and entertainment client portfolio.”

     

     

  • India’s Super Hero IP ‘Little Singham’ aims to shake-up kid’s genre

    Discovery Kids begins hunt for ‘Little Singham’

    By A Correspondent

     

    Discovery Kids, in collaboration with Rohit Shetty Picturez and Reliance Animation, has announced a new animation series ‘Little Singham’. Little Singham will be launched with 156 episodes and five tele features. The animation series will be aired in three languages – Hindi, Tamil and Telugu. Dabur Red Paste has come on-board as the title sponsor of Little Singham.

     

    Discovery India has tied-up with Indian Council for Child Welfare National Bravery Awards to inspire young children across the country. As a part of this tie-up, Discovery Kids will run a special Little Singham episode based on the real-life stories of ICCW National Bravery Award (ICCW NBA) winners. Two children – Sonu Mali (from Rajasthan) and Shivampet Ruchitha (from Hyderabad), recipient of ICCW NBA awards in 2016 and 2015 respectively were personally present on the occasion.

     

    “Little Singham was conceptualised based on an insight that every child wants to be a superhero, wants to help others if the situation arises. Little Singham, the brave young super cop, defends the residents of his home town Mirchi Nagar against all evil in this out and out entertaining animation series,” said film-maker Rohit Shetty. “We are delighted to have the august company of select brave police officials from Mumbai Police along with their children as well as ICCW National Bravery Award recipients on the launch of Little Singham. We respect their valor and hope that all the children across the country will get inspired to do more good for the society at large for a better tomorrow.”

     

    Speaking about Little Singham, Uttam Pal Singh- Head of Discovery Kids, said: “The kid’s genre in India has been largely devoid of ground-up superheroes. Little Singham is a very bold and at scale attempt to fill this gap. We have worked with a world class animation partner Reliance Animation to produce this masala faceted series rooted in action, adventure & comedy to attract attention of kids across the country.”

     

    Added Shibasish Sarkar, COO, Reliance Entertainment: “We are delighted that the Singham franchise is extending itself to kid’s genre in India. We are confident that kids across the country will love this new entertaining series. We have engaged as many 250 animation artists on this project who have been working for than 6 months to get ready for this mega launch. The presence of Rohit Shetty as a mentor of Little Singham will further help in penetrating deep across the country.”

     

     

  • As a part of the alliance, Reliance Games and GoPhygital will partner and develop AR and VR based apps

    Reliance Games announces alliance with GoPhygital

    By A Correspondent

     

    Reliance Games announced its foray into the fast-growing Augmented Reality and Virtual Reality space by announcing its alliance with GoPhygital, a Mumbai-based venture focused on creating immersive AR, VR and MR experiences.

     

    As a part of the alliance, Reliance Games and GoPhygital will partner and develop AR and VR based apps, games and experiences which will be based on original IP and licensed IP.

     

    Speaking about the association and their foray into AR and VR, Amit Khanduja, CEO of Reliance Entertainment – Digital said:“We are delivering a console experience to our mobile consumers and we will continue to push the boundaries for apps and games with AR and VR. As we continue to invest heavily in the new technology, we are at the threshold of a big revolution in how digital content will be consumed, and consumer experiences and behaviour will change, in the days to come. Currently our creative teams are working on analyzing the player data and designing levels and games to use from their real world to augment players virtual world.”

     

    On the association with Reliance Entertainment – Digital, Hitesh Jain, Founder and CEO of GoPhygital said:“We are proud to be associated with Reliance Entertainment – Digital, who over the years have redefined the rules of the game when it came to digital entertainment. We look forward to working closely with them in creating the next level of entertainment.”

     

     

  • The agency has already cracked multiple deals for the upcoming sequel of 'Golmaal' and has twenty-five more films in the pipeline

    WWO forays into in-film branding

    By A Correspondent

     

    World Wide Open, Reliance Entertainment’s 360-degree digital solutions arm to build business and brands, has expanded its entertainment division by extending its services into in-film branding.

     

    Talking about diversifying and extending their array of services, Saahil Krishnani, Head of the Entertainment vertical at WWO, said, ”The importance to product placements and co-promotional deals is growing and constantly evolving. Producers and brands are gradually understanding the power of this medium and starting to benefit from them commercially and creatively. Being a digital marketing agency, we have access to more than 300 brands across the country. We are glad to have forayed in to in-film branding and to have identified the opportunity to provide our expertise and we look forward to cracking more mutually beneficially associations for both the films and the brands starting with the sequel of Golmaal.”

     

    Set up in 2014, WWO is a digital and new media advertising agency and is a part of Reliance Digital and Entertainment.

     

  • Launches its first multilingual all-in-one entertainment App 'Chillx'

    Reliance Entertainment invests in digital media company – FunOnGo LLP

    By A Correspondent

     

    The Anil D Ambani-led Reliance Entertainment announced a new venture in a digital media content and distribution company called ‘FunOnGo Media & Entertainment LLP’.  Founded by Vijay Singh and Ujjwal Narayan, the company launched, its first called ‘Chillx’.

     

    Chillx is an entertainment-based platform aimed at placing the power of choice in the hands of consumers. The Androdi app will give consumers choice in languages, entertainment formats, genres as well as payment mechanisms.

     

    Said Sweta Agnihotri, CEO – Content Syndication, Reliance Entertainment- about Chillx; “While apps downloaded are mostly in line with global popularity, interest in content consumption in regional language is high. We see smartphone screen as a fantastic gateway to the consumer and our cross functional team will leverage its understanding of content and industry relationships to amplify value offering to the consumer.” The app is a digital entertainment departmental store that curates a mix of games, music, viral videos & clips, entertainment news, short films & full length movies.

     

    Added Shibasish Sarkar, Chief Operating Officer, Reliance Entertainment: “Digital platforms are encouraging a wider audience with diverse consumption patterns, we recognise that this calls for innovative approach in the manner we produce and present our content. The launch of Chillx is in line with our business vision.”

     

  • Talenthouse India is bringing together India's youth to crowdsource the National Anthem, with the movement 'My Nation My Anthem'

    Reinterpret the Anthem, win a prize

    By A Correspondent

     

    In a unique initiative, people across the country will now get a chance to show their love for the Anthem through India’s first-ever crowdsourcing of the Anthem. Called My Nation, My Anthem, the initiative will give filmmakers, musicians and singers an opportunity to render their interpretation of the Anthem. The shortlisted entries will be supervised by an expert panel in their creation of a new film, set to a new tune and sung by new voices. This is an initiative by Talenthouse India, a Reliance Entertainment division, along with PVR, Rising Sun Films and Rampage Motion Pictures.

     

    The idea behind the initiative is to engage with the citizens of the country and give them a sense of ownership of their proud heritage by helping them create a lively rendering and an engaging video for our Anthem.

     

    Crowdsourcing may be relatively new concept in India. An example of this, however, was the Government of India crowdsourcing the Indian rupee symbol wherein the new rupee symbol was chosen amongst thousands of new designs as proposed by the citizens of the country. The power of this mechanism is only set to grow. From the entries that captured various interpretations of the symbol, the then Finance Minister Pranab Mukherjee, India’s current President, chose the design submitted by D Udaya Kumar, a B Arch student of IIT Bombay.

     

    Similarly, Talenthouse will now empower the people of India by giving them an opportunity to contribute to a fresh take on the National Anthem.

     

    This creative invite is open to three different categories of budding talent – music composers, film makers and singers. Winning participants across the three categories will be creatively supervised by popular Bollywood director Shoojit Sircar along with Ronnie Lahiri and Ram Mirchandani to create a final film of The National Anthem to be showcased at PVR Cinemas before a movie screening.

     

    Aspiring music composers and musicians are invited to create a new rendition of the background score for the National Anthem and the winning entry will receive Rs. 30,000/- to produce the final track.

     

    Ambitious film makers get a chance to share their work that captures their representation of the National Anthem. The winning entry will receive Rs. 50,000/- to produce the final film. Apart from this, upcoming singers can render their voice to the National Anthem by submitting samples of their singing.

     

    With submissions open till February 21, 2013 the winners will be announced by February 23. They will then get a chance to be mentored by the established mentors in their creation of a final film of the National Anthem that will be showcased at theaters.

     

    Shoojit Sircar of Rising Sun Films said, “India has more than 50 percent of its population below the age of 25. In times where there is unnecessary discord between communities and regions, My Nation My Anthem promises to be an exciting project to evoke the patriotism within us towards our country and fellow Indians. I look forward to working on this initiative that embraces the diversity of our country, while bringing people together.”

     

    Gautam Dutta, COO, PVR said, “My Nation My Anthem has been designed to be a true representation of our diversity, captured by the youth. Movies bring people from all walks of life together and PVR is proud to showcase this version of the national anthem across our theatres.”

     

    Arun Mehra, CEO, Talenthouse India said, “We are incredibly excited to launch My Nation My Anthem. At Talenthouse, we believe that crowdsourcing has a unique power to bring out the best talent. This project is even more special as it is an inclusive initiative that every Indian will be inspired by.”

     

  • Reliance Entertainment (Digital) COO Manish Agarwal tells MxM India why the cloud can benefit everyone, and how.

    @FF12: No alternative to the cloud: Manish Agarwal

    By Rishi Vora

     

    Manish Agarwal, COO, Reliance Entertainment (Digital) spoke to MxM India on the sidelines of a session called “Digital Entertainment with Connected Devices and Cloud Based Services”, in which the panel consisted of Umang Bedi of Adobe Systems, Richard Craig McFeely of Tata Communications, Sameer Pitawala of UTV Interactive, Manish Agarwal, and Ravindra Velhal of Intel.

     

    Takeaway points from the session

    Cloud technology is all about providing an experience to the consumer. That’s one thing. The second thing is, there is no alternative for any service providers to not to go to the cloud. There is no choice to anyone; everybody has to go to the cloud. The question is the benefit of the cloud and the extent of monetization that can happen on the cloud will be limited to the extent of infrastructure investments. So, the key message is that the cloud is a reality – everybody has to work around it, be it the producer or a retailer like Big Flix or a content aggregator…

     

    The question is when can you really monetize and how can you provide the best consumer experience.

     

    [youtube width=”400″ height=”250″]http://www.youtube.com/watch?v=sSJUNAh1X8E[/youtube]

    Video By Shruti Pushkarna

    How does Reliance use cloud technology for the services it offers?

    If you look at Big Flix, all the content user information is on the cloud. And we’re already kind of using that piece. That is the only way we can provide a seamless experience across devices – across desktop, laptop, smartphones, in your office, your home. All this is not possible without the cloud. So we’re using it extensively for Big Flix. We also use the same technology when we publish mobile games, so if you want to play a game, you can play on any platform using the cloud service.

     

    What it means to the consumer

    For the consumer it is very simple. Keeping aside the technical mumbo-jumbo, I can watch a video whenever I want on whichever device I want from the point I left – I can restart. So it gives me a complete seamless video-watching experience across devices and locations.

     

  • The mobile game app is among the top 10 paid apps on iOS

    Real Steel boxes its way into Top 10 iTunes Chart

    By A Correspondent

     

    Jump Games, a company owned by Reliance Entertainment’s Digital Arm, has set new records on the Apple iTunes with Real Steel, the official mobile game for the movie, Real Steel.

     

    Real Steel has received a staggering response, it is the first game made by an Indian Studio to touch such impressive figures on the iTunes Chart. The figures say it all: Best Top Sports Paid Apps Rank - 1; Best Top Action Paid Apps Rank – 5; Real Steel climbs to No. 6 in Top Paid Apps (Courtesy iOS)

     

    Real Steel has been in the top 50 list on the App store in countries like theUS, Australia,Canada,Germany and many others.

     

    This Underworld fighting game, which is an actual replica of the Real Steel movie, is set in the near future where 2,000-pound robots fight each other with no rules or regulations.

     

    To keep the player engaged, Jump keeps coming up with constant timely updates for the game ,current one being addition of two new ruthless robots - Twincites and Blacjac.

     

    The game provides high adrenaline rush to the player and he/she can use a mix of standard boxing moves, jabs, crosses, hooks, uppercuts, and some specific Underworld moves, such as low blows, knees to stomach, and so on in the fight. The game is available at just 0.99 cents on Apps store.

     

    Jump Games is a leading International developer and publisher of mobile games, apps and content. It is an integral part of Reliance Entertainment (Digital Business). Jump’s foray and expertise lies into the media and entertainment space.

     

    Jump partners with leading content owners, publishers, mobile operators, handset manufacturers and technology providers. Jump’s experience and expertise in creating innovative and cutting-edge gaming  content reflects in its client roster, which lists some of the best brands from across the world - Codemasters, GLU, Playboy  Hands-on, Dreamworks, Cartoon Network, and Konami to name a few.

     

    Fueling concepts for these ground-breaking games is the domain expertise of Jump’s strong, multi-disciplinary, and cross-skilled team spanning across the US, UK and India.

     

    Distributed across theUS, Europe, South Africa, Australia, the Middle East, and Asia, Jump’s content can be accessed through 80 leading networks across 40 countries as well as global AppStores. The content is available on leading networks like Vodafone, BSNL, TATA Docomo, M1, MTNL, Dialog Telekom, Reliance Mobile World, Telstra, Tele2, TIM, O2, Virgin Mobile, KPN, Telia, 3,Telefonica, Optimus, and Telenor.