MxMIndia

Tag: Reliance Broadcast Network Limited

  • A travelogue format introduced first time ever in the history of radio

    92.7 BIG FM announces Big Chhutti this summer

    By A Correspondent

     

    92.7 BIG FM,India’s No.1 FM Network, has announced ‘BIG Chhutti’ on radio. BIG Chhutti is a travelogue which is conceptualized for creating exceptional experiences for those passionate about travel. It would enable listeners explore distant lands that sit on their wish-list through the theatre of mind

     

    BIG Chhutti is dedicated to entertain listeners, deprived of spending vacations in hill stations. BIG RJs will travel to incredible destinations like Nainital, Rudraprayag, Chopta, Mussoorie, Kasauni, Jimcorbett, Ranikhet, Dhanaulti, Almora, Binsar, Chamoli, Dehradun, Haridwar, Landsdown, Kotdwar and Pauri. The RJs will give a picturesque view of destination, teeming with exotic wildlife and natural beauty, as well as its cultural treasures. These areas have been selected as it serve as sought-after locales for couples, families and singles alike.

     

    Listeners will find value in the show as it promises to offer rare glimpses of the said locations. The RJs will also visit the major attractions of the place including theme parks, hotels, resorts and so on. Not only this, show also empowers would-be travellers with on-ground realities such as stay facilities, best food joints, mode of transportation, shopping options thereby enabling them to plan their vacations economically and in a better way.

     

    The show is designed especially keeping in mind the summers hence will continue throughout May. BIG Chhutti will be aired in the mid-morning band across 11 stations of UP, MP and Jharkhand.

     

    The show offers an excellent platform for marketers of travel & electronic brands to reach a very relevant and plum audience base. Lotus Electronics of MP has partnered this unique concept.

     

    Company’s spokesperson said in a statement: “It’s a pleasure to organize a travel show on radio which not only caters to those deprived of travelling during vacations but also enable would-be travellers to plan their holidays rationally. This offering is another first from our stable, connecting our listeners through travel. To ensure relevance and direct connect BIG RJs will travel to holiday destinations & will bring real experience to the listeners. Radio is a local medium and this is part of our endeavour to offer audiences an opportunity to enjoy a varied platter of content that makes for relevance to audiences of the region, while offering marketers an excellent opportunity to connect with audiences.”

     

    Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands. It houses the following verticals: 92.7 BIG FM, BIG CBS- a joint venture with CBS Studios International which has launched four channels, BIG CBS Prime, BIG CBS Love, BIG CBS Spark and Spark Punjabi. Added to this
    robust bouquet, the Company also distributes Bloomberg UTV, India’s premier business news channel.

     

  • The show to air across 29 HSMs and reach out to over 5mn audiences

    92.7 BIG FM brings back the memories of Pancham Da with Yaadon Mein Pancham

    By A Correspondent

     

    92.7 BIG FM, India’s No. 1 FM radio network and the Radio Broadcaster of the Year award at Golden Mikes, is bringing back the memories of RD Burman through its late night show Yaadon Mein Pancham hosted by RJ Rajkumari. The show is an ode to Pancham Da, bringing to life the experiences of the people who worked closely with the legend. The show will air Monday to Friday from 9:00pm to 12am.

     

    The show will see biggies from the industry such as Pyarelalji, Kumar Sanu, Abhijeet, Sudesh Bhosale, Kersi Lord and many more who will share interesting experiences and never heard before revelations about Pancham Da.

     

    The show will be promoted on radio with excellent amplification on social media platforms. Yaadon Mein Pancham will air across 29 stations that fall in the Hindi speaking markets of 92.7 BIG FM and will reach a whopping 5 million listeners each week.

     

    Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands. It houses the following verticals: 92.7 BIG FM, BIG CBS- a joint venture with CBS Studios International which has launched four channels, BIG CBS Prime, BIG CBS Love, BIG CBS Spark and Spark Punjabi. Added to this robust bouquet, the Company also distributes Bloomberg UTV, India’s premier business news channel.

     

  • ETV Marathi and Star Majha come on board as telecast and news partners respectively

    92.7 BIG FM returns with the second edition of BIG Marathi music awards

    By A Correspondent

     

    Reliance Broadcast Network Limited’s intellectual property vertical BIG Live and its radio arm 92.7 BIG FM, the Golden Mikes’ Broadcaster of the Year, have announced the second edition of BIG Marathi Music Awards 2012 – the biggest celebration of regional music for the Marathi music industry.

     

    After the phenomenal success last year, the second edition of BIG Marathi Music Awards promises to be bigger, better and more glamorous this year. ETV Marathi will once again be the official telecast partner and STAR Majha has come on board as the news partner. A special one hour segment of the ceremony will be aired on STAR Majha.

     

    BIG Marathi Music Awards 2012 is a unique platform conceptualized to recognize, applaud, and honour the extraordinary talent from the Marathi music industry who have significantly contributed to the music industry. These awards will have nominations across a wide range of categories and will also pay tribute to legendary artists of the Marathi music fraternity who have contributed to growing the industry and inspiring talented young singers and musicians to excel.

     

    The esteemed list of jury members include classical vocalist Arati Ankalikar, Ravindra Sathye and Sudesh Bhosle. The jury, along with the public, will select the winners.

     

    A judicious mix of media including 92.7 BIG FM, OOH media and the social media will be pressed into service to promote this property. The Facebook page which will be specially created for this property will allow the online users to browse through the page, explore links, and upload videos or files in related categories and above all a special voting application to vote for their favorite nominee of the awards. In addition to all this promotion an SMS push for the event will reach out to 10 lakhs consumers directly.

     

    Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands.

     

  • Mr Rao will be responsible for growing sales and leading the team across the country, to grow client base and revenues for these channels.

    Yashraj Rao is National Sales Head for BIG Love & Spark

    By A Correspondent

     

    BIG CBS Networks announced the appointment of Yashraj Rao as the National Sales Head for its channels – BIG CBS Love and BIG CBS Spark. As part of his new role, Mr Rao will be responsible for growing sales and leading the team across the country, to grow client base and revenues for these channels. In his current profile, he will report to Vishal Rally, Business Head – BIG CBS Networks.

     

    With almost nine years of sales experience across industries, this trained pilot with the Indian Air Force holds a PGDBM from Birla Institute of Management. He began his career with Monster.com as a Corporate Relationship Manager, before moving into the Life Insurance Industry with Aviva Life Insurance as Assistant Manager, in the Corporate Sales portfolio. From there he moved to HDFC Life where he grew quickly from a Relationship Manager – Group Sales to Associate Vice President – Group Sales.

     

    A multifunctional sales, marketing, business development and professional services executive, Mr Rao comes armed with a combination of dynamic technical skills and proficient sales knowledge. His new profile marks his entry into the dynamic M&E industry. With skill sets which include relationship building, negotiating favourable deals, securing strategic alliances and laudable client development, Mr Rao is confident of being able to grow the market while offering excellent ROI to Clients through the Channels.

     

    Speaking on the appointment, Mr Rally, Business Head, BIG CBS Networks said: “Yashraj’s sound background across the dot com and insurance sectors along with skill sets, when combined with his ability to listen to prospects’ needs and develop solutions to meet their requirements, are what will work in his favour to lead the team to further growth. We are happy to have him on board and wish him an excellent innings at BIG CBS.”

     

    Commenting on his appointment Mr Rao said: “I feel honoured to take on this responsibility and feel proud to be part of an excellent media conglomerate. I look forward to working with the dynamic team here and am confident it will be long and fruitful journey for both.”

     

  • Hansi Ke Rang Surendra Sharma Ke Sang launches on March 5, marking the auspicious occasion of Holi, and is to premier across 25 Hindi-speaking markets in India.

    New comedy show on 92.7 BIG FM

    By A Correspondent

     

    While the primary expectation from radio continues to be music, the very next is humour, a nation-wide passion and cutting across all SECs, it is exceedingly playing a critical role in entertainment. Now 92.7 BIG FM is upping its humour quotient with one of the best humour poets ofIndia, Surendra Sharma.

     

    The Radio Network, which was adjudged the ‘Radio broadcaster of the Year – 2011’, continues to cater to the tastes and requirements of its listeners with ‘Hansi ke Rang Surendra Sharma ke Sang’. In keeping the mood of the Holi, the show will launch on March 5 exclusively across 25 stations of BIG FM in the Hindi belt.

     

    The well-crafted humor show will see the King of comedy Manoranjan Surendra Sharma at his best while:

    Solving queries and challenges of listeners in his own inimitable style.

    Taking on human follies and the ill of society with his humorous poetry.

    Giving listeners the flavour of ‘chaar laina’, poker face and comic sketches of himself and his wife which are legendary.

    Promising to keep the audiences hooked to the station through ‘chhed chhaad’ on the airwaves.

     

    The show will premier across the markets of Mumbai, Delhi, Rajasthan, UP, MP, Jharkhand, Punjab, Haryana, Himachal Pradesh and Jammu. The enormous reach across the markets, and with this kind of humor appealing to a more mature audience base, ‘Hansi ke Rang Surendra Sharma ke Sang’ offers audiences the best evening entertainment, while offering marketers an excellent opportunity to connect with a diverse audience base that meets their communication requirements.

     

    Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands. It houses the following verticals: 92.7 BIG FM, BIG CBS, – A joint venture with CBS Studios International, USA’s No. 1 TV broadcaster which has launched 4 Channels, BIG MAGIC, which is positioned as India’s only channel exclusively for the Hindi heartland. Added to this robust bouquet, the Company also distributes Bloomberg UTV, India’s premier business news channel.

     

  • Surender Sharma's show on 92.7 BIG FM & BIG Magic, the first time inIndiathat a daily show features simultaneously on two media platforms

    Reliance Broadcast launches ‘Kings Of Kavis’

    Reliance Broadcast Network Limited (RBNL) on Thursday announced the launch of their show with Surender Sharma – one of India’s most famous Hindi poets and humorists on 92.7 BIG FM and BIG MAGIC.

     

    For the very first time a top humorist will feature simultaneously on two media platforms through a single show titled ‘Hasya Panchayat’. The famous hasyakavi, popularly known as Sharmaji, will feature daily across 92.7 BIG FM stations in Hindi speaking regions as well as on BIG MAGIC, with his hilarious trademark one-liners to people’s queries on different subjects related to everyday life.

     

    Sharmaji, known for his straight faced, glum expression, offered fans a brilliant glimpse of his show at Shivaji Stadium Airport Metro where he, along with other eminent hasyakavis, participated in the ‘Hasya Panchayat’, and made the crowd burst into uncontrollable fits of laughter.

     

    Together with his fellow kavis, he presented a range of enjoyable poems and on a serious note urged listeners to reflect on modern-day issues such as inflation, corruption and unemployment. From the election fever in Uttar Pradesh and Punjab to popular Bollywood flicks such as Dirty Picture, the humorist took on some very hot topics and added his distinctive touch of humour and sarcasm to them.

     

    The 92.7 BIG FM show will entertain listeners for one hour every evening and will feature the best of Sharmaji’s performances on a special weekend show.

     

    The artist will simultaneously feature on BIG Magic’s daily show titled ‘Hasya Panchayat’ in a special segment, where he will present his hilarious take on different topics. People from the Hindi heartland of Uttar Pradesh, Madhya Pradesh, Biharand Jharkhand will also get to watch shorter capsules featuring Sharmaji’s celebrated one­-liners.

     

    Speaking at the event, company spokesperson said: “Few things in life can compare to the joy one gets in making someone laugh. We’re proud to bring a much-loved persona like Surender Sharma into the lives of our consumers and trust his wittiness will give us many reasons to laugh. This double treat on 92.7 BIG FM and BIG Magic will ensure people never miss out on the King of Kavi’s rib-tickling humour.”

     

    Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands.

     

  • BIG Regional Music Awards is a platform which seeks to recognize the excellence in regional music

    Reliance Broadcast Network returns with second edition of BIG Regional Music Awards

    Reliance Broadcast Network Limited’s intellectual property vertical, BIG Live and radio arm 92.7 BIG FM on Monday announced its second edition of ‘BIG Regional Music Awards’- the biggest celebration of regional music in the country. The awards, having an imprint across 5 major states – Maharashtra, Punjab, Andra Pradesh, Karnataka and West Bengal- will have their own unique, regional flavour which will appeal to regional and local tastes. BIG Regional Music Awards is a platform which seeks to recognize the excellence in regional music.

     

    BIG Regional Music Awards is the only regional awards platform which not only has a wide national reach but also empowers people to recognize regional musical excellence and is a true people’s choice award.

     

    There will be a jury and popular choice segment of awards, which will see talent being judged by the audience, ensuring transparency and fair play as the power to vote rests with the audiences.  The complete show will feature around honouring the biggest entertainers across the strongest emotions of the viewers and listeners.

     

    The awards will be promoted through a high-decibel marketing plan ranging from on-ground, television, radio, outdoor and digital. These awards will reach out to 4.2 crore consumers who tune into 92.7 BIG FM. The property will enjoy 360 degree promotions for 45 days offering unique integration opportunities for brands.

     

    Commenting on this occasion, a company spokesperson said: “Music is the true celebration of life in our country. BIG Regional Music Awards is this celebration of unity in diversity where our culturally rich country’s musical offerings are acknowledged. This platform is sure to excite not only the respective regional consumer but also the regional talent which has long sought its due recognition.”

     

    Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands.

     

  • To launch with English language feed; distribution deal with Lanka Broadband Network

    Big CBS Network’s channels expand reach into Sri Lanka

    By A Correspondent

     

    Big CBS Networks, a joint venture between Reliance Broadcast Network Limited and CBS Studios International, recently announced its expanded reach into the SAARC region, beginning withSri Lanka.

     

    The company offers its three-channel bouquet – Big CBS Prime, Big CBS Love and Big CBS Spark, and will target the 15+ English speaking audiences inSri Lanka. The channels will be available inSri Lanka, across cable platforms and key hotels in the English language. BIG CBS Networks will also evaluate the possibility of dubbing the content in local languages in the future.

     

    With a GDP of $64.047 billion and a growth rate of 6.5 per cent,Sri Lankais one of the fastest growing economies in the world. It has a youth literacy rate of 98 per cent with the highest literate population amongst developing nations, an indication of a fast-growing English entertainment seeking audience. With limited English entertainment options, the Big CBS Channels are designed to targetSri Lanka’s fast-growing, upwardly mobile population.

     

    The channels will be launched on a fixed licensee fee model and will ensure regular and streamlined revenue from the market which will add to the bottom-line of the JV. Also, the same satellite with existing feed being utilized for this expansion ensures no technical cost to the JV.

     

    At start, the channels will be distributed with the biggest cable operator Lanka Broadband Network but plans are on to soon launch across all platforms across the entire SAARC region comprising of Bangladesh, Nepal, Bhutan, Maldives, Pakistan and Afghanistan.

     

    Commenting on the same, Mr. Vishal Rally, Business Head, BIG CBS Networks said: “This is a natural extension to make accessible the superlative content of Big CBS to audiences in the international markets. With audience demographics similar to those of urbanIndia, we are confident of the channels doing exceedingly well. As a business model, this is a cost neutral expansion enhancing the JV’s profitability.”

     

    The wide range of popular CBS content to be offered by the channels will include hits such asHawaiiFive-0, America’s Next Top Model, NCIS, Survivor, CSI: Crime Scene Investigation, 90210, Frasier, Everybody Loves Raymond, The Oprah Winfrey Show, Entertainment Tonight and more.

     

    Big CBS Networks Private Limited is an equal joint venture between Reliance Broadcast Network Limited and CBS Studios International, BIG CBS Networks has changed the way English language television entertainment is served to Indian audiences.

  • The parade has been conceptualized as an acoustic reminder for the audiences of the extravagant floats and pageantry which are displayed each year inDelhi

    92.7 BIG FM presents BIG Music Parade this Republic Day

    By A Correspondent

     

    92.7 BIG FM,India’s No. 1 FM Network and the radio broadcaster of the year at the Golden Mikes, plans to celebrate this Republic Day by bringing alive the true patriotic spirit of our nation with the BIG music parade.

     

    The musical parade will see different states being brought together, with hand-picked songs, cutting across language barriers, making music the true unifier. The BIG Music Parade has been conceptualized as an acoustic reminder for the audiences of the extravagant floats and pageantry which are displayed each year in Delhi.

     

    The BIG music parade will take the best of each state’s music to 45 markets across the length and breadth of the country. On January 26, every hour from 7 am to 9 pm, 92.7 BIG FM will play one smash hit from the different states across its network. Each song will be introduced by a well known personality from the region explaining what makes the song special. This special programming will seek listeners’ votes and will be promoted heavily to ensureIndia gets what truly meets their expectations.

     

    Popular singers like Shaan, Sonu Nigam and Shankar Mahadevan who have sung in multiple languages will also come on air and share their views on why they like a particular song and how it helped them to connect with listeners in that region.

     

    Leading up to the Republic Day, listeners can suggest songs they believe are true representations of their state through an SMS or by posting on the 92.7 BIG FM Facebook page.

     

    On Republic Day, each state’s jhanki (song selection) will be posted on the station’s Facebook page. Listeners can then share their opinion on the song selection and why they think their state’s jhanki deserves to be the best jhanki of this year.

     

    Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. 92.7 BIG FM, BIG CBS, BIG CBS Prime, BIG CBS Love, BIG CBS Spark are some of the brands under their umbrella.