By A Correspondent
Veteran media and communications professional Askari Zaidi has joined Teamwork Communication Group as Director & Chief Strategy Officer (CSO), giving a huge boostto thestrategicobjectives of the rapidly growing public relations and media advisory agency.
In his last role, Zaidi was associated with the Reliance Anil Ambani Group as its Group Spokesperson & Sr. Executive Vice President, Corporate Communications. Before joining Reliance, he had worked as Group Head, Corporate Communications with theJaypee Group, Jindal Steel & Power Ltd, and Ispat Industries Ltd.
Headquartered in New Delhi, Teamwork is a premier engagement-focused speciality media relations and communication advisory. While creating a niche in the area of healthcare, wellness, education and startups, the group has handled communication and promotional requirements of diverse corporations. It has also institutionalized some of the major industry platforms for health such India Health & Wellness Summit and Awards.
Over the past 10 years in Corporate Communications, Zaidi has handled brand building, reputation management, media relations and mega events in various sectors such as infrastructure, power, steel, cement, real estate, and sports.
“With his wide ranging experience and deep insight in the functioning of the Indian mediaand corporate communications in large companies, Zaidi brings crucial strategic guidance to the team and his associationwill add a new edge to the services that the group provides. We are both thrilled and overwhelmed to have him as a part of our senior management team, says Kamal Narayan Omer, Managing Director, Teamwork Communications Group.
He is expected to bring a new vigour and value to the organization where his role will include synchronizing the processes and daily strategies with the larger strategic objectives of the organization. He will strengthen the company’s strategic-planning processes by lending a long-term vision to it, and forging new working relationships and synergies across the organization.