MxMIndia

Tag: Relaxo Footwears Ltd

  • Unveiling of a visual identity around the concept of ‘flight of dreams’

    Flite has a new logo

    By A Correspondent

     

    Footwear brand Flite has refreshed itself with a new visual identity. With actor Ranever Singh as the brand ambassador, the 15-year-old brand offers a range of footwear for men, women and children.

     

    Commenting on the same, Gaurav Dua, Executive Director, Relaxo Footwears Ltd: “Flite is a brand of semi-formal footwear from the house of Relaxo. Positioned as youthful, stylish and comfortable, the concept resonates well with the target group, which has high aspirations, is ambitious and believes in the idea of now is the time for me to soar high. What has been remarkable in the new identity is the fact that it ticks all the requisite dimensions of brand expression without diluting the essence that current audience was familiar with for decades”

     

     

  • This association will leverage the versatility and youthfulness of both stars

    Shahid Kapoor and Shruti Haasan appointed brand ambassadors for Flite

    By A Correspondent

     

    Relaxo Footwears Ltd has signed Bollywood actors Shahid Kapoor and Shruti Haasan as brand ambassadors for its brand Flite. This association will leverage the versatility and youthfulness of both stars, as they represent the underlying brand promise of Flite: Fashion & Style, notes a communique.

     

    Speaking on the association, Gaurav Dua, Director, Relaxo Footwears Ltd said: “We are excited to have Shahid and Shruti on board as our new brand ambassadors for Flite. They are youthful and reflect freshness andstyle, attributes that fit the brand persona well.”