MxMIndia

Tag: Relaxo Footwears Limited

  • The campaign is titled #RishtoKiFlite

    Flite releases new digital campaign

    By A Correspondent

     

    After refreshing its logo, Relaxo Footwears has released a digital campaign titled. #RishtoKiFlite

     

    Said Gaurav Dua, Executive Director (Sales & Marketing), Relaxo Footwears Limited: “The lockdown period has forced us to slow down our usually hectic pace and obverse the small blessings around us that have always been taken for granted and most often, ignored. This pandemic has taught us to savour the little joys of family life that are the true gems to be treasured. Flite attempts to draw the customers into this realm of positivity with this film”.

     

     

  • The TVC weaves in the brand’s key message Keep Chillin, Keep Flippin

    Salman Khan takes ‘Keep Chillin’ message further for Bahamas

    By A Correspondent

     

    Footwear brand Bahamas has launched its latest campaign featuring Salman Khan. The TVC weaves in the brand’s key message ‘Keep Chillin, Keep Flippin’.

     

    Expressing his thoughts on the new launch and the campaign, Gaurav Dua, Executive Director (Sales & Marketing), Relaxo Footwears Limited said: “Salman Khan, who has been the face of the brand for a while now, perfectly fits in as he cuts across all age groups especially the youth and there’s no one better than him to spread this message in a super quirky and most efficient way. Youngsters today are opting for causal looks and this trend is driving the growth of such market. Our offering is designed for the free-spirited, the easy-going, the live-for-today chillers and to keep celebrating each moment of life. The new TVC brings in energy into audience, motivating them to take a break from their digital life and rededicate themselves to exploring new experiences in real life.”