Tag: Rekha Rao

  • Zeno Group expands leadership

    By Our Staff

     

    Zeno Group communications agency has announced the appointment of Ketan Pote in dual roles as Head of the Mumbai office and the National Practice Lead- Technology and Reputation. This is intended to spearhead the growth of its Mumbai operations and to establish a strong Technology and Reputation practice in India.

     

    Pote was last with MSL Group in Mumbai where he worked for over eight years and was last an AVP. Based in Mumbai, Pote will report to Rekha Rao, Managing Director for Zeno India.

     

    Said Pote: “Zeno is truly a new-age agency, converting data into compelling, platform-agnostic strategies and ideas. I am excited about the prospect of continuously learning new ways of delivering impactful communications to our clients while rounding these up with my nearly two decades of experience, and of course the fearless philosophy.”

     

  • Zeno wins PR mandate for ESPNCricinfo

    By A Correspondent

     

    Zeno Group has been appointed PR partner for cricket website ESPNcricinfo.

     

    Gaurav Thakur

    Said Gaurav Thakur, Director of Marketing & Business Development at ESPN: ‘‘Pioneering in offering in-depth and comprehensive cricket coverage, ESPNcricinfo today continues to innovate in offering fans an enhanced digital cricket experience, powered by an exceptional and passionate team. In Zeno, we have found a partner who is an extension of our culture, aligns with our goals and mirrors our pursuit for excellence with enthusiasm. We are confident in Zeno’s ability and innovative mindset to scale our reach, thereby expanding the value generation momentum for our brand.”

     

    Rekha Rao

    Added Rekha Rao, Managing Director, Zeno India: “This is an exciting time to partner with ESPNcricinfo, an industry leader in the single sport digital domain, especially amid a renewed enthusiasm among the global cricketing community. Zeno has a long-standing history in sports globally, partnering with some of the biggest domestic and international professional leagues in the world. Our industry and media experience, will help build ESPNcricinfo’s industry profile and scale its reach among newer audiences.”

     

     

  • Rekha Rao assumes charge as MD at Zeno India

    By A Correspondent

     

    Rekha Rao

    Senior communications professional Rekha Rao has been named Managing Director, Zeno India.

     

    With more than 24 years of experience in advertising, corporate and marketing communications and public relations, Rao will focus on driving agency growth and delivering innovative, insight-driven work across the full marketing spectrum. Rao, who has joined Zeno this month, will report to newly appointed Regional President, Zeno Asia Pacific, Paul Mottram. She was until recently with 20:20 MSL.

     

    Said Barby K. Siegel, CEO of Zeno Group: “This is a pivotal time for Zeno in India as we build on our strong client base and diverse,  specialized talent pool.  Rekha’s broad experience complements all we are doing and she is poised to supercharge our growth and further expansion. Rekha’s integrated experience will be key when counseling clients on a range of issues and provoking new ways of thinking about the power of modern, integrated communications to deliver tangible business impact.”

     

    Added Rao: “My focus will be on delivering equity, value and impact for clients, with campaigns that transcend outreach channels and platforms. In this next chapter of my career, I am excited to be part of Zeno’s ‘fearless’ culture, that inspires us to new heights every day,”

     

     

  • MSLGroup hires Amit Misra & Rekha Rao for key roles

    By A Correspondent

     

    Leading PR and communications firm MSLGROUP has announced the appointment of two senior professionals to its fold – Amit Misra joins as Executive Vice President and Director – Public Affairs, MSLGROUP in Delhi and Rekha Rao as General Manager in Mumbai of 20:20 MSL.

     

    Mr Misra will head the team in Delhi as well as be the Practice Leader for the Public Affairs practice across India for the MSLGROUP. In addition, he will also strategically collaborate with 20:20 MSL in Delhi for business development, PA, key client relationships and talent development.

     

    In her role, Rekha Rao will report to Ian Sequeira, Senior VP at 20:20 MSL and her key responsibilities include operational performance, growth, profitability, talent management and client engagement.

     

    Jaideep Shergill

    Jaideep Shergill, CEO India, MSLGROUP, says: “Each of them comes with capabilities necessary to provide the more value-adding, strategic and content centric offerings that our clients increasingly are looking for in India. By appointing Amit Misra and Rekha Rao in their new roles, we are strengthening our functions, which will further add impetus to our continuing growth story.”

     

    Before joining MSL, Mr Misra was Managing Director of Zeno Group, an Edelman Group Company and led the launch of its operations in India.  Ms Rao specializes in FMCG, consumer and lifestyle PR and was last with Weber Shandwick in Mumbai.