MxMIndia

Tag: regional music

  • Many big marketers are looking at a more focused communication for their consumers across markets and this can very well be addressed by the regional music television channels, says Sandeep Bansal

    The Anchor: 5 reasons language music channels are the way to go

    By Sandeep Bansal

     

    1. Regional music channels are registering increased viewership. The regional music channels have provided a good television platform for local music which was earlier not there.

     

    2. There is a steady revenue growth @15 per cent for the regional television channels.

     

    3. More focused targeting for advertisers and hence less wastage. Many big marketers are looking at a more focused communication for their consumers across markets and this can very well be addressed by the regional music television channels.

     

    4. Capitalization costs are lower compared to national music channels as one does not invest in national deals for distribution, content, and so on. The lower capitalization costs bring down the turnaround period for the regional music channel.

     

    5. Since regional music is not mainstream, the music content is available at a much reasonable rate compared to Bollywood music content. Also the regional content is created with smaller budgets making it cheaper for the broadcaster to source the same.

     

    Sandeep Bansal is Managing Director 9X Tashan

     

     

  • BIG Regional Music Awards is a platform which seeks to recognize the excellence in regional music

    Reliance Broadcast Network returns with second edition of BIG Regional Music Awards

    Reliance Broadcast Network Limited’s intellectual property vertical, BIG Live and radio arm 92.7 BIG FM on Monday announced its second edition of ‘BIG Regional Music Awards’- the biggest celebration of regional music in the country. The awards, having an imprint across 5 major states – Maharashtra, Punjab, Andra Pradesh, Karnataka and West Bengal- will have their own unique, regional flavour which will appeal to regional and local tastes. BIG Regional Music Awards is a platform which seeks to recognize the excellence in regional music.

     

    BIG Regional Music Awards is the only regional awards platform which not only has a wide national reach but also empowers people to recognize regional musical excellence and is a true people’s choice award.

     

    There will be a jury and popular choice segment of awards, which will see talent being judged by the audience, ensuring transparency and fair play as the power to vote rests with the audiences.  The complete show will feature around honouring the biggest entertainers across the strongest emotions of the viewers and listeners.

     

    The awards will be promoted through a high-decibel marketing plan ranging from on-ground, television, radio, outdoor and digital. These awards will reach out to 4.2 crore consumers who tune into 92.7 BIG FM. The property will enjoy 360 degree promotions for 45 days offering unique integration opportunities for brands.

     

    Commenting on this occasion, a company spokesperson said: “Music is the true celebration of life in our country. BIG Regional Music Awards is this celebration of unity in diversity where our culturally rich country’s musical offerings are acknowledged. This platform is sure to excite not only the respective regional consumer but also the regional talent which has long sought its due recognition.”

     

    Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands.