By A Correspondent
He may well be wanting to get away from it all and enjoy varied television content, but you know we aren’t talking of that Amit Shah. This Amit Shah has joined Zee Entertainment Enterprises as Cluster head – Regional Hindi Speaking Markets (RHSM). In his new role, Shah is responsible for television channels in the RHSM – current footprint in markets of Maharashtra, Bengal, Orissa & Bihar. He manages 10 channels – Zee Marathi, Zee Marathi HD, Zee Talkies, Zee Talkies HD, Zee Yuva, Zee Sarthak, Zee Bangla, Zee Bangla HD, Zee Bangla Cinema and Big Ganga. Additionally, he is also responsible for new market entries and tapping other channel opportunities in existing RHSM.
In his previous role as an Associate Director – Marketing, Gum, Candy & Beverages – India, at MondelÄ“z), Amit Shah managed a portfolio comprising of Bournvita, Bournvita Little Champs, Tang, Choclairs and Halls. Before joining MondelÄ“z, Shah worked with Dabur India Limited in varied sales and marketing roles.