MxMIndia

Tag: Reebok India

  • For their sneaker sale

    Reebok India and 22feet Tribal Worldwide roll out SneakerFest 2.0

    By Our Staff

     

    Reebok India, in collaboration with 22feet Tribal Worldwide, has launched a social media campaign, #ReebokSneakerFest for their sneaker sale. It was a nationwide callout to sneakerheads where some of Reebok’s most loved Sneakers were on sale.

     

    Speaking on the campaign, Kanika Nijhawan, Brand Director, Reebok India said, “It will be fair to say that SneakerFest 2.0 seized the attention of a large number of sneakerheads in the country and by extending some great offers, we managed to boost our sneaker sales. The collaboration with influencers and engagement activities throughout the social handle reached out to millions of users within a few days and made the campaign a total success.”

     

  • It is a series of virtual workouts by Reebok India brand ambassadors, Katrina Kaif and Malaika Arora

    Reebok India pushes people to stay fit during lockdown

    By A Correspondent

     

    Reebok India in collaboration with 22feet Tribal Worldwide, has launched a series of home workouts to harness the power of fitness. The #WorkOUTfromHome videos on Instagram are a series of virtual workouts by Reebok India brand ambassadors, Katrina Kaif and Malaika Arora, and Reebok India’s certified trainers.

     

    Debashish Ghosh

    Talking about the thought behind the campaign, Debashish Ghosh, National Creative Director, 22feet Tribal WW said: “It started with a need to do something authentic but also meaningful. In a world that needs a lot of hope and inspiration right now, we wanted to nudge the conversation further. Go from advice to action. As a brand that shapes the culture of fitness, it seemed natural to evolve the day to day discussions from ‘stay at home’ to ‘stay fit’ with #WorkOUTfromHome. After all, there is enough scientific evidence that staying fit powers immunity & can help resist/break the chain of transmission.”

     

     

  • The campaign is a celebration of fitness and depicts the myriad ways in which one can harness their energy

    Katrina Kaif in Reebok’s new campaign

    By A Correspondent

     

    Reebok has unveiled its latest campaign featuring brand ambassador Katrina Kaif titled, ‘She Got Ree’. The campaign is a celebration of fitness and depicts the myriad ways in which one can harness their energy and enjoy being fit.

     

    Commenting on the association, Sunil Gupta, Brand Director, Reebok India said: “This isn’t just a sweat-dripping world of straining muscles, it’s a place in which the natural joy of movement finds expression through avenues such as the gym, the outdoors, and everywhere in between. Through the “She Got Ree” campaign, we hope to inspire women to find their very own expression of fitness.”

     

     

  • The brand recently brought in Katrina Kaif as brand ambassador

    Reebok ropes in Varun Dhawan as brand ambassador

    By A Correspondent

     

    Fitness brand Reebok has announced Bollywood actor and fitness enthusiast, Varun Dhawan, as its new brand ambassador in India. The brand recently brought in Katrina Kaif as the brand ambassador.

     

    Commenting on the association, Sunil Gupta, Brand Director, Reebok India said: “We are thrilled to have Varun as the new brand ambassador for Reebok. Being a fitness enthusiast, Varun complements the brand brilliantly. He echoes Reebok’s enthusiasm and dedication to fitness, and we are confident that together we will continue to revolutionise the fitness industry.”

     

  • The agency received one Gold for Public Relations category, and one Bronze for Film (Short Form) category

    Isobar India wins a Gold & Bronze at Clio Sports 2018

    By A Correspondent

     

    Isobar India was awarded a Gold and a Bronze for its #BruisesCanBeGood campaign for Reebok India at the Clio Sports Awards 2018. The agency received one Gold for Public Relations category, and one Bronze for Film (Short Form) category.

     

    Commenting on the win, Shamsuddin Jasani, Managing Director, Isobar India, Exec Sponsor AMNET India stated: “Winning at a renowned festival like Clio Sports is extremely special and prestigious for Isobar India; I am very proud of the entire team who contributed to this award winning work for Reebok – one of our oldest clients. Reebok has a serious focus on women empowerment, and #BruisesCanBeGood was a pioneering approach on Women’s Day. Progressively, more and more clients are looking for evocative marketing solutions that efficiently unite and connect with consumers, sell products, services and further lead to business growth.”

     

    Commending the win, Silvia Tallon, Senior Marketing Director, Reebok India added: “Winning a Clio is an amazing feat. #BruisesCanBeGood has been very close to my heart and I’m proud that it’s getting appreciated globally. As a women-centric brand, we aimed to underline our brand’s core philosophy of #FitToFight with this campaign. This recognition will bring us closer to the reform we are trying to achieve – a safe and a fair society for women. Our vision is make a difference in people’s lives through fitness. We want to inspire everyone to get fit – socially, mentally and physically fit.”

     

     

  • Silvia has strong experience in the Fashion and Sports Industries in Brand and Product Marketing, Purchasing, Sourcing and Design

    Reebok India appoints Silvia Tallon as Senior Marketing Director

    By A Correspondent

     

    Adidas Group India announced the appointment of Silvia Tallon as Senior Marketing Director of Reebok India. Silvia will report directly to Dave Thomas, Managing Director, Adidas Group India.

     

    Commenting on the appointment, Dave Thomas, Managing Director, Adidas Group India, said, “Silvia’s rich experience and knowledge of the sports and fashion industries across the globe position her very well to drive Reebok’s positioning and ensure we connect even better with consumers and athletes in India. She has been successful across diverse geographies, brands and categories. Her passion for India and many visits here over the years – on business and personally – will also be an asset. We welcome Silvia into this role and wish her every success as she takes on this new challenge.”

     

    As Senior Marketing Director, Silvia will be responsible for driving the Brand and business for Reebok India. Her mandate will include the development of the Brand’s global go-to-market plan and its implementation. She will be responsible for the Brand’s strategic positioning and strengthening its association with athletes, consumers and fitness stakeholders across the country.

     

    Silvia has strong experience in the Fashion and Sports Industries in Brand and Product Marketing, Purchasing, Sourcing and Design. In her long and rich career, spanning over two decades, she has worked in numerous global companies such as Levi Strauss, Intersport and Vanity Fair and has worked across multiple geographies. She also worked in the adidas Group in Germany as a Global Category Manager for Swimwear for 3 years. Her most recent role was in Moscow at O’stin which included creation and implementation of strategic plans for their emerging product categories.

     

  • The new fitness drive is aimed towards aspiring people to dedicate one hour from their busy schedules

    Dhoni exhorts India to spend an hour for fitness

    By A Correspondent

     

    Reebok India has launched the ‘MSD4India’ campaign with Dhoni where the Indian cricket captain is asking Indians to join the ‘1 hour of fitness’ movement with him.

     

    The new fitness drive is aimed towards aspiring people to dedicate one hour from their busy schedules to get fit and adopt a better and healthier lifestyle. In the recently revealed video, MS Dhoni is asking India for one hour where one will feel their legs burning, their heart pumping and their lungs begging to stop but every minute of it would take them a step forward towards being fitter.

     

    Somdeb Basu, Brand Director at Reebok India commented, “This is not a campaign. I would call this a movement to “change lives”. We wanted to do something that would connect with millions of people across the country, and inspire Indians to be Fit for Life.  Ours is a unique nation that reacts equally well towards candle vigils or ice bucket challenges. We come out in support of each other which is a great thing but what about when it comes to our own self? And that is how this idea was borne. M.S. Dhoni was the perfect choice for such an idea, because of the immense respect and love he has garnered from India over the years, and his embodiment of Reebok’s ‘Fit for Life’ philosophy. We truly hope that we are successful in gaining support for this ‘fitness movement’, and make our vision of a ‘Fit India’ a reality.”

     

    With MS Dhoni’s exclusive fitness content to be revealed in coming days, fitness enthusiasts and his fans can discover that one hour at www.msd4india.com. From customized fitness schedule to diet plans, people will have access to all that they need to get started on their fitness goals. Each plan is based on individual fitness goals, lifestyle and dietary preferences for people from all walks of life.