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Tag: REDTRO FM

  • REDTRO 106.Chaar ropes in popular TV anchor, satirist and comedian, Cyrus Broacha as RJ

    Funnyman Cyrus to add his twist for Redtro’s new show

    By A Correspondent

     

    Having debuted on Mumbai’s air-waves on last month, REDTRO has signed Cyrus Broacha as an RJ for ‘Cyrusnaama’ – a show that combines the spirit of 90s and the flavor of today. The station announced the coming on board of Cyrus and other RJs – RJ Saurabh, RJ Pritam, RJ Palak, RJ Sudarshan – along with an interesting programming line-up.

     

    Launched as the first radio station under the newly acquired Phase III licenses by the company, REDTRO is an ode to the golden days of the poster boys of 90s packed with today’s energy and modern irreverent attitude. With its tagline, Phir Bajao, REDTRO aims to bring back the loved tunes from the era of the 90s.

     

    Speaking on the sidelines of the launch party, Nisha Narayanan, COO, Red FM & REDTRO FM said, “We are very positive and confident about our new brand, REDTRO 106.Chaar, in Mumbai. Our extensive research has pointed out a definite need gap, which is the reason we have a very sharply defined product and a differentiated brand offering. In our mind, REDTRO 106.Chaar, is retro for the young adults. Not just the songs, but even the content is customized to what millennials want to listen, when it comes to retro. Our sound and range is aimed at and invoking a certain level of passion for our mature TG, aged between 30-45 years.”

     

    “After some aggressive listener research and co-creation workshops with radio consumers, it was the music at the turn of this century that won, hands down. However, not totally diverting from the spirit of RED, we intend to take our legacy of creativity, innovation and entertainment forward; yet at the same time, breaking the monotony of FM Radio. We are putting our words immediately into action by getting on board Cyrus Broacha, who will bring his quirky style on-air with us. More such initiatives should create top-of-mind associations with our listeners, over the next few years.”

     

    Also ushering in the 90’s for today’s contemporary listeners will be RJ Saurabh, RJ Pritam, RJ Palak, among others. The day opens up with RJ Saurabh whose rib-tickling humor and sarcasm will make every morning worth that cutting chai. Save the 11-2 PM slot for RJ Pritam’s infamous ‘Bhabhi ka show’ and learn how to woo in style with Pritam’s wicked charm. One is as old as one feels; drawing upon the same lines, the afternoon show is taken over by RJ Palak whose ‘Redtro Jawani’ will make you reminisce your youth as she tells you about the newest and the latest things that Gen X, Y and Z is trying!

     

    REDTRO 106.4 has designed a big-bang, 360 degree campaign to amplify the buzz around its latest launch to engage deeper with the listeners and establish what REDTRO has to offer.