MxMIndia

Tag: Redmi

  • With its premium smartphone offering, Redmi Note 10 Pro Max

    Redmi unveils new campaign

    By Our Staff

     

    Redmi India has unveiled a new campaign, ‘Redmi Revolution’

     

    Talking about the new campaign, Sandeep KS – Associate Director Redmi Marketing, Redmi India, said: “The Redmi Revolution is an approach towards working in unison to showcase the potential of a smartphone. Smartphones today are an essential commodity and a daily driver for millions of content creators. At Redmi India, we believe in bringing the best-in-class technology for our consumers at a much affordable price. With Redmi Note 10 Pro Max, we revolutionized the affordable smartphone segment by bridging the gap between a mid-range device and a flagship, empowering our consumers with the best of both worlds. The campaign is our way to appreciate all the content creators, across domains, who revolutionize the world with their stellar skills-just like Redmi Note 10 Pro Max!”

     

  • To further brand’s campaign to strike a chord with masses

    Redmi ropes in Sonu Sood as brand ambassador

    By Our Staff

     

    Redmi India announced Sonu Sood as the brand ambassador for Redmi 9 Power. This partnership will further the brand’s existing campaign – ‘More Power to you’.

    Said Muralikrishnan B, COO, Mi India: “We are thrilled to partner with Sonu Sood to endorse one of our bestselling smartphones. We have always focused on ensuring the best specs, highest quality and honest pricing. Sonu’s ability to strike a chord with the masses and his drive to do good will help cement Redmi’s ambition of enabling everyone through technology. We are sure that this partnership will enable more and more people through Sonu’s pan India presence and Redmi’s technology prowess.”

     

     

  • Mi India, the smartphone and smart TV brand, recently unveiled its latest TVC for Redmi Note 9 Pro Max

    Mi India launches TVC for Redmi Note 9 Pro Max

    By A Correspondent

     

    Said Sandeep KS, Associate Director, Redmi India Marketing: “Having used the Redmi Note series extensively, when I first held the Note 9 Pro Max, it instantly felt like a flagship. It looks good, feels brilliant, performs like a dream and has the hero-like quality our fans claimed. We instantly decided that the phone had to be the central character of the television commercial all while weaving with a compelling narrative around its features. The video sequence is set inside a Metro compartment which is symbolic of the microcosm of the ‘Note’ cult.”

     

    The commercial has been conceptualized and executed by Bengaluru-based agency Brave New world. Said Joono Simon, Chief Creative Officer of the agency: “The Redmi Note 9 Pro Max is a power packed device that believes it has the license to thrill. Creating a commercial that does justice to its superior camera and performance capabilities was always going to be a challenge. The task became even more arduous because of the pandemic and the global lockdown. Shooting a commercial of this kind in Ukraine with most of the crew stationed in location, the director in Tel Aviv, and the agency and client teams in Bangalore was pathbreaking in many ways a rewarding experience for the team with a lot of new learnings. The team at Xiaomi was all in for an out of the box bold approach as against the standard listing of features with very little life moments.”