By A Correspondent
Xiaomi India also launched a new brand marketing campaign, True Master, promoting the Redmi K20 Pro.
Addressing the new brand campaign, Anuj Sharma, Chief Marketing Officer, Xiaomi India, said: “We wanted to explore a unique approach beyond just the traditional smartphone ads that regularly feature camera or design at a surface level, and instead offers a powerful story element that resonates with our flagship product. Choosing a story with Tai chi theme was a conscious effort from our side to portray the exceptionally speedy performance of our flagship killer, Redmi K20 Pro, which displays a creative contradiction to the rather slower moves of the martial art form treading on a comical note. The story reflects our firm belief in the innovative technology and incredible specs of the device.”
The campaign is a collaborative effort between the brand marketing team of Xiaomi and McCann Worldgroup’s MWG-TAG-Bangalore.