MxMIndia

Tag: Redbus

  • As part of its first digital campaign

    Allu Arjun is brand ambassador for RedBus

    By Our Staff

     

    RedBus, an intercity bus transport, has launched its first digital campaign, with its brand ambassador Allu Arjun. The adfilms, with a tagline  ‘RedBus: Apno ko, sapno ko kareeb laye’, will be rendered in seven languages on digital platforms and national and regional TV channels.

     

    Said a communiqué: ‘As an established brand in the intercity bus transport sector in India, RedBus is known for its pioneering enterprise in enabling millions of travellers to book their tickets and undertake bus journeys seamlessly, with the largest inventory of private and government buses on its platform. redBus is also at the forefront of several innovations and industry firsts that have been instrumental in shaping the landscape of the sector, such as live bus tracking, flexible date change, destination arrival alerts, numerous payment options for easy and quick booking and more. With an exceptional set of useful features and options, and being the first organised digital player in the industry, redBus is clearly positioned and recognized as the go-to platform for intercity bus ticketing in the country. The brand now intends to progress from a functional communique to one that builds a more emotional and cultural connection with its audience to create enduring relationships, trigger a habit change among offline ticketing travellers, as well as attract young first-timers, and has crafted the campaign to that effect.

     

    https://youtu.be/VMEOQw3MZNQ

  • EMSinteracts intelligently across a number of channels. With its flexible campaign management, the platform provides optimized interactions across touch-points

    Experian Marketing Suite enables brands to create and deliver authentic customer experiences

    By A Correspondent

     

    Experian has launched its Experian Marketing Suite (EMS), an end-to-end marketing solution that enables brands to create and deliver authentic customer experiences across multiple channels for Indian brands. EMS allows brands to identify and profile customers better, while providing added intelligence to gain a complete and current view of the customer.

     

    Paired with a flexible campaign management platform, EMSenables marketers to create personalised interactions in real time and increase the sophistication of their marketing efforts. Consumer insights and intelligence can be linked to a brand’s own data, making it available via every communication channel in a privacy compliant and secure manner.

     

    Commenting on this development, Kunal Tomar, General Manager, Experian Marketing Services, India said, “Through EMS, brands can truly put the customer at the center of all marketing efforts. Brands can boost customer retention, keep them involved and gain valuable intelligence thatcan be used to push customised messages basispreferences. EMSdelivers cross-channel optimisation, which is critical to delivering highly relevant, personalised content to customers anytime, anywhere”.

     

    EMS interacts intelligently across a number of channels. With its flexible campaign management, the platform provides optimized interactions across touchpoints.

     

    Addressing the benefits of the Experian’s Marketing Suite,Pallavi Chopra, Senior Brand Director – Marketing Head, redBus, Ibibo Group Pvt. Ltd. said, “We have had a long standing relationship with Experianand they have been successfully powering our email marketing programme for the past three years. Having seen the Experian Marketing Suite (EMS) functioning first hand, I am really excited about its launch in India. EMS is a massive marketing automation platform that connects disparate data sources to give that ultimate one-view of the customer. It provides rich behavioural& demographic information about a customer, thereby allowing marketers a powerful way to mass-personalise communication across multiple platforms.”

     

  • The mandate came in to Maxus after a multi-agency pitch

    Maxus wins Kotak Mahindra business

    By A Correspondent

     

    Leading media agency Maxus has bagged the coveted mandate for the Kotak Mahindra Group in a multi-agency pitch.

     

    Speaking on the announcement, Kartik Sharma, MD, Maxus, South Asia, “We are excited about working with one of India’s most established brands, with a legacy of over 20 years.” Maxus is part of the WPP-owned GroupM media services conglomerate.

     

    The agency has been in the news for recent wins like Ruchi Soya, Tata Tea, Redbus and Musafir.com This year, it also retained the coveted L’Oreal account after an aggressive multi agency pitch.  “2013 has been a great year for Maxus and we are excited with yet another client in our roster,” added Mr Sharma.