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Tag: Red Polka

  • Rolled out with an outdoor presence at prominent locations in Mumbai, the campaign will also be activated on digital platforms like Facebook and Instagram

    Red Polka unveils ‘The Chosen One’ campaign

    By A Correspondent

     

    Red Polka, an online fashion discovery portal, has launched its first-ever marketing campaign to celebrate Womanhood. The campaign titled, ‘The Chosen One’ which is in sync with the brand tagline is to celebrate women and their achievements. In a broad sense, the life of a woman is truly a gifted one with both strength of character and delicate nature of her emotions. Vishakha Singh, Founder, Red Polka, and a firm believer in the aspects related to working women says, “The genesis of Red Polka is to enable amazing designers’ businesses and this campaign is dedicated to celebrate the chosen one.”

     

    The campaign showcases designers like Nishita Toprani of Little Pixie (Little girls clothing), Aradhana Nagpal, Dhoop, Diya Mehta of Diya Mehta Clothing, Devangee & Shruti of Vivat, Pooja of Intoto footwear. Rolled out with an outdoor presence at prominent locations in Mumbai, the campaign will also be activated on digital platforms like Facebook and Instagram.

     

    For Red Polka, it is not just about curating designs; it is also about storytelling of several designers. The campaign showcases designers with their element of design like floral bands for Nishita as she uses flowers in all her designs, a wooden goat from Assam for Aradhana as her design inspirations come from eastern part of the country, a tree for Diya Mehta, as she is inspired by a tree and her logo, carries a tree. Black and white raw effect has been given to give a real feel to the story.

     

    Vishakha Singh, Founder and CEO, Red Polka says, “In the last one year, Red Polka has been accepted by both designers and shoppers. The repeat visits by customers on our portal and renewal of designers’ registration with us is a testimony to the fact. While we celebrate womanhood every day, we decided to dedicate this week’s edition to be The Chosen One and rolled out a campaign to celebrate amazing stories from real life.”

     

    With the traffic on the site steadily rising, Red Polka has been undertaking strategic marketing initiatives. The company organized activation through Red Polka show, an offline and an online initiative in Powai and Bandra last week. This first ever exhibition saw a massive crowd of shoppers checking the spring collection.

     

    Vishakha Singh, Founder and CEO, Red Polka says, “We are overwhelmed with the response we got for ‘The Red Polka Show’. Because we handpick designers and their products, it is important to see the impact of curation and it was lovely to see bags in hands of shoppers with 75% of conversion at these offline shows. For a startup, these tractions add to the motivation to drive ahead.”

     

  • Red Polka raised a round of angel funding of $2,50,000 from a clutch of investors for technology upgradation and enhancing brand visibility, last year

    Red Polka unveils revamped website

    By A Correspondent

     

    Online fashion discovery portal, Red Polka, has unveiled an upgraded version of its website. The new website comes loaded with features like personal profile page, wish list creation, colour code for every category. This is the company’s attempt to offer personalised curation services to women shoppers who have given thumbs up Red Polka’s curated line of fashion and lifestyle products.

     

    Red Polka is one of its kind interactive e-page, a podium, which curates fashion and lifestyle designs and tell unique stories behind the brands they showcase. The company has been credited with discovering more than 150 upcoming designer brands and opening up a whole new market segment for them. Vishakha Singh, Founder and CEO, Red Polka says, “When we launched last year, we went live with a simple website which enabled shoppers to surf and check out curated products. With this new website, we aim to personalise curation for every shopper so that they discover exactly what they are looking for.” The feature, which enables them to follow designers of their choice, will automatically showcase new launches of those designers on their personal profile page, which one create via Facebook sign in, she adds.

     

    The new site has been categorised into three verticals — Fashion, Lifestyle and Kids — which are colour coded for enabling ease of navigation on the site. In addition to this, users will have access to Red Polka’s weekly-curated fashion editions of up to last four editions. In addition, Red Polka has issued a Merchants Login feature to enable the designers to increase their reach and have a better business management. The site has been designed on global new material design guidelines while the colour scheme has been inspired from the latest UI/UX. The site has been developed on PHP platform.

     

    Vishakha Singh, Founder & CEO, Red Polka says, “We are not only excited about the new graphical and enhanced content to our website but also about the fact that we have created it with a responsive design and a display for optimal viewing on any size/resolution screen. With our revamped shopping cart one can now create Wish Lists – lists which are not only for one’s own shopping, but gifts that you want to buy for others, gifts that you would want others to buy for you. The redesign is intended to ensure that the site remains effective and user-friendly.”

     

    Red Polka raised a round of angel funding of $2,50,000 from a clutch of investors for technology upgradation and enhancing brand visibility, last year. The company is also working on launching a mobile app too.

     

  • Portal curates designs basis interest graphs of audience

    Vishakha Singh’s window-shopping platform Red Polka launched, gets first round of funding

    By A Correspondent

     

    Red Polka, a curation-led podium which showcases brands, designers, their trendsetting products, and the unique stories behind them, has closed its first round of angel funding from a clutch of investors. The funds raised will be used to launch Red Polka mobile app and for team expansion. The app is expected to hit leading app stores in 2-3 months.

     

    Vishakha Singh, Founder and CEO, Red Polka says, “Red Polka caters to discerning shoppers with a need to discover good designs. The shopper tends to explore more and gets delighted with handpicked designs that are recommended apropos her taste. Red Polka curates designs in categories like clothing, fashion accessories, home décor and kids’ products (up to the age of 8) and recommends them to shoppers. The curation is based on the interest graphs of the audience and is packaged with stories and tips.”

     

    Red Polka operates in e-commerce enabling space, which is a relatively new segment in India. However, their USP is curation. They not only discover and showcase designs in fashion but also curate products keeping in mind their audience profile. Since the explosive growth in the e-commerce sector, this space has been growing rapidly as they help direct traffic to e-comm and online retailers and improve conversion rates.

     

    The company is also focusing on attracting right talent to build a strong team. While Red Polka has an in-house team of curators, tech-savvy designers, content writers and relationship managers, the company has hired Parnil Mhatre as Chief Technology Officer. Mhatre comes with Artificial Intelligence background and setting up predictive analytics and recommendation systems is his forte. His expertise would enable Red Polka to customise their curation for Women shoppers.