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Tag: Red Label Tea

  • Tea can't cure Alzheimer's but it can cure loneliness

    Red Label Tea out with another thought-provoking campaign

    By A Correspondent

     

    In keeping with its tradition of centered around togetherness, Red Label tea has launched another story in the series.Explaining the campaign, Kainaz Karmakar, ECD, Ogilvy Mumbai said: “Loneliness is the biggest disease going around in the world. And it hits people with Alzheimer’s that much harder because they are not even in a state to complain about it. Luckily we have a client who is as sharp and sensitive as this issue demands, so we could do what we set out to. Tea can’t cure Alzheimer’s but it can cure loneliness.”

     

    Abhik Santara, EVP, Ogilvy Mumbai added: “‘T’ for togetherness is more than a hashtag for this campaign. It is a call to action. All the work on Red Label nudges us to dissolve some social tension that faces us in current times. This time it is nudging us to remember the people we have forgotten.”

     

    Said Harshad Rajadhyaksha, ECD, Ogilvy Mumbai:: “All good communication must work at two levels. It must deliver the brand message and the human message. We were lucky to find a story that does both. Prasoon Pandey, worked nothing less than magic in taking this story from page to screen. Here’s hoping everyone who watches it enjoys it of course, but also does their bit in making someone less lonely.”

     

  • For the first time ever, Red Label Tea signs television’s popular bahu Akshara for its latest ad campaign.

    Red Label Tea – the choice of every Smart Bahu

    By A Correspondent

    Red Label, the largest tea brand from the house of Brooke Bond, for the first time in its history of 140 years, has roped in Indian television’s smart bahu Hina Khana aka Akshara from ‘Yeh Rishta Kya Kehlata hai’ for its latest ad campaign. The latest Brooke Bond ad campaign starring four ‘smart bahus’ from across the country, aims at repositioning Red Label Tea as the trusted choice of a contemporary Indian housewife. The ad goes on air from October 1, 2011.

    The ad campaign focuses on re-positioning Red Label Tea as not just a healthy but also a reasonably-priced tea available in packs that fit every housewife’s budget. As a part of the campaign, the stars will be seen urging viewers not to trust everything they hear and see. The television commercial has the actress re-assuring the audience that contrary to general misconception; Red Label Tea offers not just superior-quality taste and health benefits but also suits every family’s pocket.

    Commenting on the new Brooke Bond Red Label campaign, Mr. Arun Srinivas, Vice President, Beverages, Hindustan Unilever Ltd, said, “Our latest ad campaign plans to establish Red Label as a tea that is not just consistent and high on quality and health benefits, but also fits every housewife’s budget. The actresses, perceived as the ‘smart bahus’ of the 21st century on the television shows will come to the forefront in their off-screen avatars and campaign for the country’s oldest tea brand, Red Label. The ad campaign will also feature their on-screen mother-in-laws which makes it even more interesting and engaging for the viewers.”

    Ms Hina Khan, on being inducted to the Red Label family, commented “Drinking Red Label has been a part of my daily regime since my teenage years. When Red Label offered me the chance to endorse the brand, I jumped at the opportunity. It was a wonderful experience to see my on-screen character Akshara, the smart bahu of Indian television blending in perfectly with the campaign. ”

    So Bahuranis! Pick your pack of Red Label tea-the best quality tea that is not only healthy but also affordable!