MxMIndia

Tag: Red Fuse

  • Ropes in actors Shahid Kapoor and Rana Daggubati

    Colgate announces new identity for its toothpaste brand

    By Our Staff

     

    Colgate-Palmolive (India) Limited has announced the new identity of its toothpaste brand- Colgate Strong Teeth with its latest campaign. Featuring Shahid Kapoor and Rana Daggubati, the ‘Daant strong toh main strong’ TVC, created by RedFuse Communications, puts the spotlight on the importance of strong teeth.

     

    Speaking on the new campaign, Arvind Chintamani, VP, Marketing, Colgate-Palmolive India, said: “As Indians, we understand the importance of chewing and have grown up with our parents asking us to chew our food 36 times before swallowing. However, what we often forget is that teeth are our first digestive organ and teeth need to be strong to get the best nutrition from food. We’re super excited to have Shahid and Rana partner with us to remind parents of this message and to focus on teeth strength with Colgate Strong Teeth, India’s #1 Toothpaste, every day!”

     

    Added Delna Sethna, Executive Creative Director, Red Fuse: “Because digestion starts in the mouth, you need strong teeth. Sounds simple enough. Sounds like you’ve heard this enough. And yet making this point was anything but simple. This is a campaign that’s been designed to work hard to land the message, with dad (Shahid & Rana) as our spokesperson for once. Equal parenting is something a lot of brands speak of, we went the extra mile to land it.”

     

    https://www.youtube.com/watch?v=Cxy6nW5KOm4

  • A 360-degree high decibel campaign targeted towards educating consumers on oral health's link to overall health

    Colgate highlights importance of oral health in new campaign for Colgate Vedshakti

    By A Correspondent

     

    Colgate-Palmolive (India) Limited has announced the “Mooh Swachh Toh Aap Healthy” campaign for its ayurvedic toothpaste Colgate Vedshakti.

     

    The campaign kickstarted with the launch of a TVC on March 4 in 10 regional languages including Hindi, Marathi, Telugu, and Tamil. It is being amplified further across mediums like print, digital and social media.

     

    Speaking about the campaign, Arvind Chintamani, Vice President, Marketing, Colgate-Palmolive (India) Limited said: “At Colgate, we are committed to enable better Oral Health for all. With the launch of this campaign with Colgate Vedshakti, for the first time we are throwing light on the inherent connection between oral & overall health. Colgate Vedshakti brings together a unique combination of Ayurvedic ingredients to provide holistic oral care to ensure better overall health.”

     

    Created by Redfuse Communications, Delna Sethna, Executive Creative Director, Red Fuse added: “How do you communicate extremely logical, science-y facts in a way that even children would understand them? You get children to disseminate them for you. Their universe of make-believe opened so many avenues for us to explore. Their sincerity in delivering our message draws you in from the second one.”

     

     

  • Shubha also led the development of digital, sports marketing and content partnerships for the agency

    Red Fuse promotes Shubha George as MD – Asia

    By A Correspondent

     

    Shubha George

    Red Fuse Communications recently announced the promotion of Shubha George to the role of Managing Director – Asia & CEO – India with immediate effect. In her new role, Shubha will lead the development of integrated marketing communications for Colgate-Palmolive across Asia. She will continue to be based out of Mumbai as also continuing to report in to New York based, Stephen Forcione – Global CEO, Red Fuse Communications.

     

    Shubha’s new remit will be in addition to her current role of CEO India, Red Fuse Communications; a role she assumed in 2013. Under her leadership the Red Fuse Mumbai team is skillfully managed, integrating all the WPP resources and diverse talent, ensuring brand Colgate in India continues to have a record market share. Prior to joining Red Fuse, Shubha was the CEO at MEC India, where she started working on the Colgate-Palmolive business. During her MEC career, the team at MEC India delivered outstanding results on the business, with award winning work including best creative use of media at the Global Festival of Media in 2012 and multiple awards in India’s media awards across TV, Print & Digital. Shubha also led the development of digital, sports marketing and content partnerships for the agency.

     

    Expressing her delight on her new role, Shubha George, Managing Director – Asia & CEO – India, Red Fuse Communications said, “Working with Colgate-Palmolive and the Red Fuse teams at both Mumbai and Hong Kong has been a truly rewarding experience; and with my new responsibilities, I look forward excitedly to contribute to Colgate-Palmolive’s success in the region by efficiently and creatively cross – pollinating ideas and processes across and between, people and offices.”

     

    Before joining Red Fuse, Shubha’s career spanned across Ogilvy, JWT, Mindshare and MEC. With several extraordinary milestones in her career, Shubha has featured in India’s Top 50 Most Influential Women in Media and Marketing, now for four consecutive years.

     

  • The campaign aims at communicating that white teeth can enhance one's smile and hence one's selfie

    Red Fuse delivers ‘Visible White Selfie’ for Colgate

    By a correspondent

     

    Red Fuse Communications, WPP’s full-service integrated global agency has designed and implemented an engaging digital campaign for Colgate Visible White. Through this campaign, very aptly titled ‘Visibly White Selfie’, it aims at communicating that white teeth can enhance one’s smile and hence one’s selfie.

    Shubha George

    Shubha George, CEO, Red Fuse Communications, said “We realized that consumers spend a great deal of time on their looks but not on their teeth. Often a beautiful picture with a charming smile is marred by discolored teeth. We wanted to communicate that it is important to make sure that one’s teeth also look their best to complete the beauty regimen.”

     

    To build awareness around health and beauty, the agency known for providing customized and innovative solutions, designed the Visible White Selfie campaign. Through this campaign the agency will engage with audiences on digital platforms to emphasize how Colgate Visible White enhances their Selfie, by making their teeth one shade whiter in just 1 week.

     

    The campaign will pose the question ‘Your selfie is incomplete without a picture perfect smile. Are you ready for your best Selfie?” In response to this question, users are encouraged to click selfies and upload their best pictures on Colgate India’s Facebook page or through the mobile app. The perfect selfie uploaded will be autographed by Sonam Kapoor.

     

    Users can then enhance their smile and whiten their teeth with Colgate Visible White regimen.

     

    The campaign will conclude on 30th June, 2014.

     

  • WPP has combined its various teams working with Y&R, Wunderman, VML, MEC and GHG to come under the umbrella of Red Fuse Communications

    WPP integrates teams for Colgate-Palmolive under ‘Red Fuse Communications’

    By A Correspondent

     

    This isn’t a first for advertising and marketing services network WPP, but should help the servicing of a key client a great deal. Adland globally has been abuzz with the AdAge newsbreak that WPP has combined its various teams working with creative network Y&R, direct & marcom agency Wunderman, digital shopVML, media agency MEC and healthcare communications firm GHG to come under the umbrella of Red Fuse Communications.

     

    According to the report in Advertising Age, WPP’s Global Managing Partner Stephen Forcione will be CEO, Red Fuse. Mr Focione has been heading the Colgate account thus far and will also be Digital Lead for WPP’s Top 30 clients. Colgate-Palmolive is the 34th largest marketer in the world as per the magazine’s DataCenter. Mumbai will reportedly be among the six cities where the Red Fuse roll-out will happen this year.

     

    Although the Ad Age report quotes the Colgate CMO, the official press areas of both WPP and Colgate are silent on the development.